Tag Archives: you tube

New social network to rival Facebook, Twitter and Google

I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane.

Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already has users from more than 100 countries signed up, with most interest from the US.

It started out as just an idea last year and has taken a little over a year in the making when a few of them got together to see if it was possible. The tight-lipped technical crew has managed to keep it quiet until now.

Mr Hoad, 24, one of the team’s programmers, said Kondoot was a mash-up of the best features of the major social media websites. “Most of them do only their thing – nobody really covers more than that,” he said. “YouTube, for example, is big into video but the social side is not so good. We add that other dimension.”

The team of 10 who work full-time on the site’s business, legal and IT needs is currently working 18-hour days to develop new features.

Users can “friend” others, just like Facebook, but the main point of difference is the wide range of streaming video options.

Kondoot will allow users to broadcast streaming video from home or work live to the world.

“The video calling and text chatting is there and posting to profiles, but we add another dimension,” Kondoot spokesman Nathan Hoad told The Courier-Mail. “It’s mostly about connecting people and video is just one way to do that. “We think we can make a massive splash in the social media scene.”

Will you make the change to Kondoot?

Yours in social media
Angie Rapisarda

Digital media budget? Let’s include YouTube marketing!

If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest.

YouTube announced that users from across the globe upload more than 48 hours of video every single day to the service. This is a reported 37% increase in video uploaded every minute in the past six months. These are phenomenal numbers and worth taking note for any marketing manager looking to move more to the digital space.

Over the past weekend, YouTube set a new record in user interest – over 3 billion video views in one day! This is a 50% increase in usage compared to last year.

Infographic courtesy of Photographer1773

A number of clients approach me here at Brio Group with questions about the value of using YouTube as a medium and assigning marketing budget towards it. My advice is if you can see where your product or service is transferable, not only to the web but to video, YouTube is a cost-effective way to spread the word about your company and your offerings.

I’d be happy to discuss in more detail with you, so feel free to get in touch with us if you would like to be a part of the YouTube explosion!

Yours in YouTube marketing,