Tag Archives: television

Gruen Planet’s first episode airs tonight

 

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The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day.

So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm.

Over an eight-week season Gruen Planet will delve into the world of public relations – the world of ‘spin’ with Gruen Transfer host Wil Anderson and panelists Russel Howcroft and Todd Sampson.

“Persuasion is persuasion,” says Sampson, pointing out that the techniques used in PR and damage control are not dissimilar to those used to persuade consumers to buy a product.

Topics will include a proposal to run an ad during grand final week asserting that footballers should not be role models, the rebranding of Rupert Murdoch and a pitch to persuade Australians they hate the Melbourne Cup.

Tonight’s episode will focus on the political survival of prime minister Julie Gillard, described as ‘The only leader on Earth more besieged than Gaddafi’. The show will look at how she should be repositioned as a political brand but will also cover SABMiller’s acquisition of Fosters to tackle the question: How do you sell Aussie beers that are no longer Aussie? And do brands really need to worry about patriotism?

The last part of the show will ask contestants to come up with a campaign to convince Australians that they should stop expecting our footballers to be role models in the run up to grand final week for the NRL and AFL.

And for those of you miss tonight’s episode: a repeat of the show will air on Thursday at 9.30pm on ABC2 or you can catch-up with iView.

Will you be watching?

Yours in spin,
Janet

Sources: mumbrella.com.ausmh.com.au

GetUp launches spoof ANZ Barbara bank ad

Seems everyone is talking banks at the moment … not necessarily in the positive  point-of-view. Our back pockets seem to be constantly being stretched to the limit, whilst our banking friends reap the rewards.

However, the ever-enterprising world of advertising can at least take a humorous viewpoint and we can have a laugh.

Have a look at GetUps spoof of the current ANZ bank TVC featuring Barbara the “bank manager from hell”.

[briotube]http://www.youtube.com/v/AI31qjpP5wc[/briotube]

Enjoy…

Yours in advertising,

Kellee

Longevity of a Catchphrase

Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation.

One of the most long lasting and memorable catchphrases from television advertising that I can think of is the “Not Happy, Jan” phrase used between 1997 and 1999 by the Yellow Pages here in Australia.

This phrase since use in the ad; has struck a chord with Australians and has no doubt been used by you or someone you know on a number of occasions. It’s been used to describe displeasure and sometimes, as in the ad itself, is used to articulate a person’s unhappiness with another person’s negligence or incompetence. It’s also used in a more casual way and seems to have become ingrained into Australian vocabulary and culture.

A catchphrase like this, which is instantly recognizable can create a household brand and it seems this is the case with “Not Happy, Jan” and the Yellow Pages. Take a look at the video below to see how this catchphrase came to be:

What’s the catchphrase you remember the most?

Yours in Brand Longevity,

Trish