Tag Archives: TED

Cut

Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales.

Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion.

Could these findings be due to the time poor nature of consumer habits or that branding and advertising has reached saturation point for consumers and there is now a need for desaturating by keeping it simple.

Take a look at the following link: Sheena Iyengar: How to make choosing easier.

Yours by choice,
Amber van Sloten

Pinteresting Brands

 

Earlier this year I came across Pinterest – an online  ‘scrap book’ that lets you organise and share images (and now videos) you find on the web. It instantly appealed to me as a ‘digital hoarder / collector / curator’ as a way to visually organise and display ideas for events, work presentations, home decoration ideas, even destinations I wanted to travel to in future.

As with any new online service the next question and thought that runs through my mind is “How will brands begin to use this?”. I could see there would be certain brands that would fall into Pinterest easily and would be a natural fit amongst the growing online community. Australian stationery brand kikki.K, who was the first brand I noticed using Pinterest, is one such company that was made for a community like Pinterest.

kikki.K was always going to fit in seamlessly. Take a look through Pinterest and you’ll soon see why – if it is twee, crafty, street style, decor or design focused it will be on Pinterest. kikki.K took their product and gave it to a community that was going to adore it (as they do in many other channels already) and opened themselves up to a global audience – many of which are obsessed with “pretty” stationery.

kikki.K owner and founder Kristina Karlsson said the team instantly fell in love with Pinterest’s ease of use and clean visual layout and wants kikki.K’s presence on the site to be visually inspiring, motivating and useful.

“Our brand values are very consistent with Pinterest in that we both are passionate about helping people organise their ideas and inspiration in stylish and creative ways,” she said. “We noticed that Pinterest users were already pinning kikki.K products and styling images to their boards, so it just made sense for us to start contributing to the community and adding to the conversation.”

“Pinterest has given us the opportunity to start building a community around people who share the same passions we do and participate in those spaces in a strikingly visual way. We’ve integrated the Pinterest ‘Follow’ and ‘Pin it’ badges onto our site, to encourage stationery lovers to experience and share our brand in a fresh way. It’s interesting for us to track those products which are being pinned more heavily than others to see which products and interests will rise in this space.”

Brands that could be instantly pinteresting

Like any social media network it isn’t “one size fits all”. Just because everyone is jumping on the Facebook and Twitter bandwagon doesn’t mean your company/brand/business has to as well. It is about what is going to work for you. That’s why for some Pinterest will be the best fit, for others it won’t. So what kind of brands will be a duck to water in the land of Pinterest?

  • Fashion
  • Beauty
  • Homewares / Interior Design
  • Food / Restaurants
  • Graphic design
  • Travel / Tourism
  • Architecture
  • Event service providers (weddings, christenings etc)

Of course, it is still a new online community and is going to be used in many ways. How it is used is up to the individual and the potential is only as good as the idea!

Who else is doing it well?

  • TED. That’s right – TED as in TED Videos. They are using the service to curate examples of Ads Worth Spreading. In a digital sea of ‘pins’ of highly stylised photos, motivational quotes, photos of food, puppies and everything cute it was refreshing to see Pinterest being used in this way.
  • Traveller’s Point – This travel guide is using Pinterest to curate lists of desired destinations and exotic locations.
  • Project82 - hand-selected interior design store

Stay tuned for the next installment where I’ll chat about Pinterest 101 – How to get started and “what is pinning?”

Yours in happy pinning,

Justine.

 

 

TEDxYouth Brisbane

Yesterday I had the pleasure of attending TEDxYouthBrisbane at The Edge. The speakers were diverse and I loved the revised 10min talk format. It kept the pace of the day just right and you never felt like your attention was drifting.

A firm favourite was Harrison Saragossi, a local photographer who was this year named as the Walkley Young Australian Photographic Journalist of the Year  for his work documenting the Valley Nightlife. Harrison’s photos show raw, real and disturbingly human moments in the familiar “Valley Nightclub” right of passage many travel through in Brisbane.

Some of the “sound bytes” I jotted down from the day include:

Lisa Kingsberry
“Push the boundaries when no-one will give you an answer”
“If you can’t do it differently you shouldn’t be in the industry. Always question why you’re doing something.”

Scott Sneddon
“Make something bigger than yourself in a small moment”

Meg Cooper
“I always attract I need. Always be aware of your thoughts.”

And the heartwarming video from Benjamin Zander was a delightful accent to the day:

Yours in TED-inspiration,
Justine.

Green School – Monday TED Talk

The story of John Hardy and tbe Green School in Bali is an inspriring one.  Having recently come back from a business course in Bali where we had the opportunity to visit the Green School and be personally shown around by John.

John started The Green School in Bali to give students a relevant, holistic and green education. He wanted these students to understand and, from a very young age, be ready to make positive changes to how we live our lives.

I left our visit feeling inspired to have heard John’s vision for the school and the difference he is making through the school to our next generation.  The attraction that John has at the school is amazing. For example Richard Branson on a recent visit to Australia dropped in to visit the Green School, Bali on his way home and sponsored one of the main bamboo poles in The Heart of School building.  Brio Group also sponsored a pole and feel incredible privileged to help John achieve his vision.

If you have the chance drop by and join one of the two weekly guided tours of the school, you too will be inspired and touched by the efforts of this incredible man and the team he is attracting around him.

Yours in making a difference to the next generation,

Belinda

 

Monday TED Talk: The rise of personal robots

The Brio team started the week with this TED Talk by Cynthia Breazeal on the rise of personal robots. The Associate Professor of Media Arts and Sciences at the Massachusetts Institute of Technology (MIT) founded the Media Lab’s Personal Robots Group.

She says in her talk: “Robots touch something deeply human within us. And so whether they’re helping us to become creative and innovative, or whether they’re helping us to feel more deeply connected despite distance, or whether they are our trusted sidekick who’s helping us attain our personal goals in becoming our highest and best selves, for me, robots are all about people.”

Monday TED-spiration: Nurturing Creativity

I have a confession. I’ve never read Elizabeth Gilbert’s Eat,Pray, Love. I’ve never had any urge to read her story of finding herself following the breakdown of her marriage. I will confess, I begrudgingly sat through the movie adaptation of the book and it didn’t rate for me. While I can’t explain why I’m yet to be drawn to read Gilbert’s best seller, her TED talk on nurturing creativity is one of my favourite TED talks.

[briotube]http://www.youtube.com/v/86x-u-tz0MA?[/briotube]

What is your fail-safe activity for nurturing your creativity? How do you stay fresh and driven by your ideas?

Yours in creative nurturing,

Justine.

Five ways to listen better

In this concise TED talk, Julian Treasure addresses the concern that we are losing our hearing. He suggests that conscious listening creates understanding, and without understanding we can’t achieve complete communication and peaceful relationships.

He provides us with 5 easy tricks for improving our listening skills. One of these is using the acronym RASA: Receive, Appreciate, Summarise and Ask.

Yours in listening and learning,

Anya

TED talk: Try something new for 30 days

What’s that one thing that you’ve always wanted to do but for one reason or the other, never have? That’s the question Matt Cutts asks in this TED Talk I selected to share with the Brio Group team this week called “Try something new for 30 days“.

Matt’s approach to this? Just try it for 30 days!

During the talk, Matt explains how by doing these 30 day challenges, he discovered more about himself and did things that he never thought he could achieve. He also explains how through breaking the cycle of monotony (that we all invariably get ourselves into week in and week out) by including his 30 day challenges into his life, he remembers every moment. He recalls exactly where he was and what he was doing when he looks back on his challenges. An example that he presented was his 30 day photography challenge where he took one photo each day for 30 days. He can still look back on all of those photos today and remember exactly where he was and what he was doing that day.

This approach to all those “I’d love to do that!” things really hit home with me. I am the type of person who is either always too busy or can’t find the time to apply myself to all of those things I always say I’d love to do but never get the chance. Following this idea is a great way to tackle those “Gee, I wish I had the time” things and bite them off in small, manageable chunks that I can apply myself completely to, one at a time, for 30 days.

It’s a short talk, compared to some of the other TED Talk presenters that we watch each week, but the humor and his enthusiasm for trying something new for 30 days really stuck with me.

Check out the TED Talk below and you’ll see what I mean!

What are you going to try for 30 days?

Yours in TED Talks that inspire,

Trish