Tag Archives: sustainability

Origin Energy Sustainability Drive Campaign

Origin Energy Sustainable Drive

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign.

The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise.

People started to notice who their energy provider was and what they were offering. If they didn’t like what they saw, they began to shop around.

Origin Energy was already Australia’s leading ‘green’ energy provider, and they wanted to keep this lead on the other service providers. They needed to continue to ensure their customers that they could keep up with the growing energy demand, remain as green as possible and still be affordable.

So, they launched the Sustainability Drive. It was a national competition involving 80 homes in 4 streets across Australia and the aim was to encourage them to become more energy efficient, in order to reduce their energy bills, as well as share in up to $1M worth of sustainable technology.

All they had to do to be in the running was to get together with up to 20 of their neighbours and explain why they would all like to win. They could use text, images and video to push their reasons.

Origin communicated well online and they reached the masses. 8,950 individual streets entered and the competition received 45,000 nominations.

As we know, social media is proving daily to be a powerful tool. It can be beneficial to anyone’s business, no matter the size and industry. If you are smart and think about what gets people excited and involved, and how that can then relate to your business and product, the results, as seen above can be pretty amazing.

Origin Energy are obviously a large organisation with what I am assuming is a pretty great marketing budget. You don’t need to run a campaign at the same scale as they did. Get stuck into social media, make your customers do the work for you by talking about you via their social networks. If all you have to do to get people involved and happy to talk about your services and products is to give away something that is already in your  product offering, then that sounds like a good idea to me.

 

Yours with loads of energy,

Justine

 

 

The Pixel building proves to be Australia’s greenest building

Melbourne’s new Pixel building, the first carbon neutral office building in Australia, has achieved the highest Green Star score ever awarded by the Green Building Council of Australia.

Pixel achieved a perfect score of 100 points under the Green Star rating system for building design, whereas 75 points is the benchmark for 6 Star Green Star. Pixel gained an extra five points for innovation, which puts them at the top of world’s best practice. Included in Pixel’s five innovation points were points for carbon neutrality, a vacuum toilet system, the anaerobic digestion system and reduced car parking. The water initiatives in the project mean the building could be self sufficient for water – in this context, the project is water balanced as well as carbon neutral.

The designers of Pixel are all Victorian firms: architects studio505; sustainability and services engineers Umow Lai; and the structural engineer VDM Consulting.

The building features a new type of concrete which halves the carbon in the mix. Melbourne University designed the ‘living roof’ which re-introduces Victorian grassland species to the Melbourne area, and includes tracking photovoltaic roof panels. The multi-coloured sun shade system on the exterior of the building will provide the maximum amount of daylight into the office space, protecting it from glare and heat in the summer. While smart window technology ensures windows will open automatically on cool nights to enable air flow into the building. Electricity is generated by roof-mounted wind turbines, designed in Bendigo.

To learn more about the Pixel building, visit their website.

Now that we have shown the world how it is done, let’s hope we start converting existing buildings.

Yours in sustainability,
Richard