The images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex.
A current trend in Lebanon is that young people want to be seen, so to speak, when they go out. They want to be noticed, they want attention and a nightclub called Riviera Privé in Beirut, has given them exactly what they want, while successfully setting themselves up as one of the hottest places in town, to be ‘seen’.
These are massive vinyl stickers placed in the bathrooms of Beirut’s trendy spots to draw attention to Riviera Privé. It is an exclusive beach, pool and bar and lounge area in one of Lebanon’s most famous hotels, the Riviera Hotel.
This is a great example of doing something different and creative to grab peoples attention and get them talking. What do you think?
Yours in advertising,