Tag Archives: social media

Fiat – another great advertising strategy


Fiat is asking people to picture themselves not in the car but on the car. Fiat is encouraging fans and owners to go to the fiat500.com website to secure their place on the 500,000th car by submitting a photo and story about their love of the model. This milestone model will carry the headshots (including mine and Paul’s) of 1500 people worldwide. It has just been built, 31 months after the 500 was launched. Pretty impressive hey!

The printed up car will be ready three weeks after the last headshot is added. But fans will have to get in quick as when we added ourselves this week there were only 150 spots left!  And it’s only been up for a week! The car will then feature in all forthcoming events and international motorshows which means my headshot should see quite a bit of the world while I am here at work.

Meanwhile I will also make friends worldwide thanks to Fiat’s clever use of social media in this campaign. Fiat lovers around the world can unite and connect through Facebook! Each photograph and mini bio includes a link to the fan’s Facebook page, opening up the door to connect with like-minded people and continue celebrating the wonderful Fiat 500!

Trust Fiat to come up with such a great marketing strategy that really captures the essence of the brand. I hope our stories will be published somewhere, as I would love to read them all.

Yours in Design


Microsoft launches social media savvy mobile phone to youth market


Microsoft have lifted the veil on their latest mobile phones – Kin One and Kin Two – designed purely with Gen Y, and even Gen Z, in mind. Long gone is the main necessity of a phone to actually administer and receive phone calls … no, today we expect our phones to be multi-level digital communication devices that we only occasionally make phone calls on. You know, when we’re not using it as a GPS, to read the news, to email the office, or to listen to our latest iTunes download. Thank you iPhone, and thank you Blackberry.

Now, the youth of today, prepare yourself … the new Microsoft Kin One and Kin Two mobile phones are designed solely for the social generation. You don’t need separate apps for Facebook, Twitter or MySpace – in fact access to apps is apparently not an option. Instead via the home screen the user can stream live feeds from social networks offering minute-by-minute updates and entertainment. Facebook updates, tweets, photo albums have never been so easily assessable before in an interactive pocket-sized package.

With touchscreens, slideout keyboards, cameras that record high defintion video, the Kin also offers online storage of photos and video through Kin Studio. Manufactured by Sharp and aimed to provide easy access to Microsoft online services, the Kin phones has hit the US market first, followed by Germany, Italy, Spain, and UK.

Social media is rife, influencing how we communicate to our friends, our colleagues and our customers. And now, with the rise of mobile phones supporting social media integration, especially the social-media super savvy ‘the Kins’, who knows where technology will take us next?

Yours in design,


Jetstar flies the social media flag!

This morning I read that more than 71% of businesses intend to increase their use of social media – including Facebook, Twitter, YouTube and company blogs – in 2010 (according to the 2010 Social Media Marketing Industry Report).

So it was timely when I discovered how Jetstar plan to divvy up their marketing budget. It’s pretty big news as it’s reported as the first major brand to make a dramatic shift of marketing spend into social media. Now, take a guess how much of their marketing spend Jetstar have lobbed into the social media basket?



Nope, not even close.

40%! While it may be bad news for print advertising, it’s telling news for the reality and future of digital marketing. This enthusiastic nod to social media has been described by Jetstar on Mumbrella as a “significant shift in marketing spend” to the new media phenomenon. In the article Jetstar aknowledged that traditional media had become expensive and fragmented.

I believe Jetstar’s push into using sites like Facebook and Twitter illustrate the company is open to follow trends and they recognise how their audience like to communicate.

And the proof is in the pudding. Mumbrella reported the Aussie budget airline trialed social media, including Twitter and YouTube, over the past 18 months, which confirmed their customers were comfortable reacting online. You may recall the 1000 seats for 2c sale through Twitter last year? It sold out in 2 hours!

If that’s indicative of the cool campaigns and customer-happy offers Jetstar may share when they commence their social media saturation in the next financial year, then I shall be following their tweets with credit card on hand!

Yours in design,


3 Brands Reaping Success by using Social Media for Businesses


Social media, we all know it. Most of us probably use it on a personal level – Facebook, Twitter, Bebo… It’s an online, interactive, community-building wonder world that’s not a craze; it’s here to stay.

Despite the genius of social media sites dissolving the distance of communicating with friends anywhere in the world, what I find totally fascinating is what social media can do for businesses.

With some know-how, forward-thinking digital marketing plans and an active (read: daily or every couple of days) dedication to social media forums, businesses and brands of all sizes can grow their brand, engage with their target audience in online discussions, promote events, and reap the benefits of viral marketing.

Let’s look at the leaders first. The big guns are switched on and obviously have the dedicated resources to achieve such results. I applaud the brilliant Facebook Fan Pages of big brands like Pringles and Red Bull. They are definitely leading the way in successful digital marketing initiatives and all have fan bases in the millions.

While their social media strategies differ – like Pringles focusing on clever use of video and Red Bull by streaming their athlete’s tweets through Facebook – their results are the same. Their Fan Pages showcase loads of interaction, the roll out of creative branding exercises, and perhaps most importantly, an active, online community thirsty to engage in discussions and forums.

Perhaps one of Facebook’s most popular Fan Pages belongs to Coca-Cola. As I type, they have clocked up a staggering 4,626,432-fan base, and unlike most other big guns, two Coke fans started the page. Coke’s marketing department then blessed the duo, added their assistance and now their page is run by user-generated content. Clever.

Aside from these recognisable, universal brands reaping the rewards from social media, companies of all scales can benefit from social media marketing. And it seems quite a significant number are already catching on. It’s now becoming a case of, ‘well, why shouldn’t we be involved’?

Yours in design,