Tag Archives: social media

Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk

In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody – Media – and what we can all do to influence it.

She calls clicking a “public act” that each of us can choose to do or not do to somehow shape what information gets the attention and form the media landscape. She says “Everything we blog, everything we tweet, and everything we click is a public act of making media”, drawing to the point that the Media is no longer controlled by a few powerful elites but by everybody; We are the editors.

In this digital age where everybody gets access to the web, people can choose to be a passive or an assertive contributor. It’s now up to you decide what action you want to take.

Think before you click,
Brio Team

Say Hello to ELLO

When one hears the term “Social Network” or “Social Media”, the first few things that comes to mind are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest.

While most of these social networking channels still maintain their top rank in the game, a new social networking site called Ello has been gaining some buzz recently.

Say hello to Ello!

Ello

Unlike most social networking sites that sell ads or user information to third party advertisers, Ello boasts as being completely ad-free with a strict ‘no-ad and no-data-mining’ policy. Better still, they give you the opportunity to opt out in sharing any information if requested.

Seems interesting right? But one has to wonder how the site will support itself in lieu of advertisers.

Ello’s answer to this is providing special features through a user pays system. As special features are introduced, users can add it to their account by paying a small fee which is then activated on their account forever.

This approach seemed odd to me at first, but when I though about it, it’s kind of like paying for an upgrade, or like buying another accessory to your camera like a lens that has a different function.

The way to join this social network is by invitation; you just need to go to their website, enter your email to request an invite and then wait for their response.

With this out of the box structure and security promise, can this social network rise against other social media giants out there? Only time will tell.

Yours in social networking,
Brio Team

Origin Energy Sustainability Drive Campaign

Origin Energy Sustainable Drive

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign.

The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise.

People started to notice who their energy provider was and what they were offering. If they didn’t like what they saw, they began to shop around.

Origin Energy was already Australia’s leading ‘green’ energy provider, and they wanted to keep this lead on the other service providers. They needed to continue to ensure their customers that they could keep up with the growing energy demand, remain as green as possible and still be affordable.

So, they launched the Sustainability Drive. It was a national competition involving 80 homes in 4 streets across Australia and the aim was to encourage them to become more energy efficient, in order to reduce their energy bills, as well as share in up to $1M worth of sustainable technology.

All they had to do to be in the running was to get together with up to 20 of their neighbours and explain why they would all like to win. They could use text, images and video to push their reasons.

Origin communicated well online and they reached the masses. 8,950 individual streets entered and the competition received 45,000 nominations.

As we know, social media is proving daily to be a powerful tool. It can be beneficial to anyone’s business, no matter the size and industry. If you are smart and think about what gets people excited and involved, and how that can then relate to your business and product, the results, as seen above can be pretty amazing.

Origin Energy are obviously a large organisation with what I am assuming is a pretty great marketing budget. You don’t need to run a campaign at the same scale as they did. Get stuck into social media, make your customers do the work for you by talking about you via their social networks. If all you have to do to get people involved and happy to talk about your services and products is to give away something that is already in your  product offering, then that sounds like a good idea to me.

 

Yours with loads of energy,

Justine

 

 

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?

 

 

But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.

 

 

Yours in taking things too far,

Anya

 

Pinteresting Brands

 

Earlier this year I came across Pinterest – an online  ‘scrap book’ that lets you organise and share images (and now videos) you find on the web. It instantly appealed to me as a ‘digital hoarder / collector / curator’ as a way to visually organise and display ideas for events, work presentations, home decoration ideas, even destinations I wanted to travel to in future.

As with any new online service the next question and thought that runs through my mind is “How will brands begin to use this?”. I could see there would be certain brands that would fall into Pinterest easily and would be a natural fit amongst the growing online community. Australian stationery brand kikki.K, who was the first brand I noticed using Pinterest, is one such company that was made for a community like Pinterest.

kikki.K was always going to fit in seamlessly. Take a look through Pinterest and you’ll soon see why – if it is twee, crafty, street style, decor or design focused it will be on Pinterest. kikki.K took their product and gave it to a community that was going to adore it (as they do in many other channels already) and opened themselves up to a global audience – many of which are obsessed with “pretty” stationery.

kikki.K owner and founder Kristina Karlsson said the team instantly fell in love with Pinterest’s ease of use and clean visual layout and wants kikki.K’s presence on the site to be visually inspiring, motivating and useful.

“Our brand values are very consistent with Pinterest in that we both are passionate about helping people organise their ideas and inspiration in stylish and creative ways,” she said. “We noticed that Pinterest users were already pinning kikki.K products and styling images to their boards, so it just made sense for us to start contributing to the community and adding to the conversation.”

“Pinterest has given us the opportunity to start building a community around people who share the same passions we do and participate in those spaces in a strikingly visual way. We’ve integrated the Pinterest ‘Follow’ and ‘Pin it’ badges onto our site, to encourage stationery lovers to experience and share our brand in a fresh way. It’s interesting for us to track those products which are being pinned more heavily than others to see which products and interests will rise in this space.”

Brands that could be instantly pinteresting

Like any social media network it isn’t “one size fits all”. Just because everyone is jumping on the Facebook and Twitter bandwagon doesn’t mean your company/brand/business has to as well. It is about what is going to work for you. That’s why for some Pinterest will be the best fit, for others it won’t. So what kind of brands will be a duck to water in the land of Pinterest?

  • Fashion
  • Beauty
  • Homewares / Interior Design
  • Food / Restaurants
  • Graphic design
  • Travel / Tourism
  • Architecture
  • Event service providers (weddings, christenings etc)

Of course, it is still a new online community and is going to be used in many ways. How it is used is up to the individual and the potential is only as good as the idea!

Who else is doing it well?

  • TED. That’s right – TED as in TED Videos. They are using the service to curate examples of Ads Worth Spreading. In a digital sea of ‘pins’ of highly stylised photos, motivational quotes, photos of food, puppies and everything cute it was refreshing to see Pinterest being used in this way.
  • Traveller’s Point – This travel guide is using Pinterest to curate lists of desired destinations and exotic locations.
  • Project82 - hand-selected interior design store

Stay tuned for the next installment where I’ll chat about Pinterest 101 – How to get started and “what is pinning?”

Yours in happy pinning,

Justine.

 

 

The Future according to Mike Walsh

Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us.

Working in an industry focused on “The Internet” I often find myself disillusioned with the internet and we share a love / hate relationship. When Mike said that we get lost in the “stuff”, the day-to-day routines of our internet patterns and forget the magic of it all I knew what he meant. We do forget the magic of the internet. We focus too greatly on the devices or platforms and forget just what the internet and technology in general can provide us.

I’ve been reading a lot about design thinking and service design lately and Mike’s presentation only further served this area of obsession for me. The most prominent lessons from his talk being:

  • Content is the most important thing. Brands must begin to thinking like media companies – publishers of their own content.
  • Data will very shortly be the most valuable asset a company owns.
  • Your digital behaviour is and will increasingly be an indicator of your likelihood to behave in a certain manner. For example, bank loans in the future will not only take into account your credit history but also things such as Klout rankings.
  • Our jobs as digital marketers is to understand the structure of connected audiences.
  • Gamification is the behavioural logic of how people expect to interact with the world.

Here is a selection of video’s from talks Mike has given.

Yours in futuretainment,

Justine.

Yellow Bird missing. Ransom note found.

I received a rather ominous email the other day from Yellow Bird Project. If you haven’t heard of them, Yellow Bird Project is an organisation that sells t-shirts that have been designed by an array of indie rock musicians. The profits from the shirts go to the charity of the musician’s choice. Their mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted. According to the demands of the ransom note, the only way to possible to save his life is to ‘like’ the Facebook page. If they get 10,000 likes, the bird might be spared!

The campaign is supported by a range of ‘have you seen this bird’ and ‘save the bird’ posters.

This online social media campaign is effective because it makes you feel emotionally involved with the situation. Will it work? Well, I liked it.

Yours in online marketing,

Anya

 

The Inside Experience – world’s first social film

The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited!

The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside world is a laptop and this is where the social media genius kicks in. The object of the movie is to interact with Christina via the inside experience facebook page. The facebook page is Christina’s link to the outside world and her key to not only figuring out where she is, but to escape.

Members of the Facebook page, which can be found here: The Inside Experience are asked to assist Christina in her escape by posting to the Facebook page wall during specific hours of the day. All times are US time, so if you are as keen on this idea as I am, we are both going to be up very early!

Suggestions and advice given by the social audience are read by Christina and her decisions in the game are made based upon this advice. Of course, there will be a filter applied to the inevitable “not so useful” advice, but on the whole, I think the interest in this movie event far outweighs the users who may attempt to dilute the experience for those who are genuinely participating.

The movie is being sponsored by Toshiba (who supply the laptop that Christina uses in the film) and Intel (the processor on board the laptop), so this is the marketing angle of the movie in full swing, it’s integrated quite smoothly though so there’s no real hard sell on the average user.

I’m pretty excited about this new move by social media into what I like to call “live direction” of a film. If it works, I think we can expect to see more of this type of film being produced, perhaps even via iphone apps in your cinema chair. Imagine the possibilities, heading off to the same movie a number of times with the ending always being different depending on who else is sharing your cinema!

Please, let this idea take off!

Check out the trailer for The Inside Experience below:

http://youtu.be/AhjcUft3iNA

Yours in social films,
Trish

Facebook group chat

At the Facebook headquarters in Palo Alto, founder and CEO Mark Zuckerberg made a really interesting announcement about upcoming enhancements to Facebook’s chat capabilities. In particular, he’s announced what’s called Group Chat.

Facebook Group Chat is a multi-person feature which is inspired by the functionality already inside the Facebook Groups chat area. The functionality is rolling out progressively as of now so it should be interesting to see what the take up on this type of chat functionality is. This will also be incorporated into the design of the new Facebook chat.

Personally, I rarely use the chat feature on Facebook. I find that my friends aren’t online when I am or it’s just as quick for me to call them to ask them the same question. In terms of users, it would be interesting to see if this type of enhancement generates more interest in the chat features. It should be noted though that Facebook did announce also that more than 50% of users of Facebook are active in Facebook Groups, so perhaps the enhancements to chat will receive a warm reception?

The thought process behind the upgrades seems as though it is to make Group Chat more accessible to all users and allow more ad-hoc conversations and interactions to take place.

In a business environment, with Facebook becoming more and more prominent in daily operations the introduction of Group Chat may just be what we’ve all been waiting for. A quick and easy way to chat to an industry group, organise an event, even recruit new staff. Also, with the pending release of the Skype powered video chat feature, I think this is a massive solidification of Facebook’s place in any digital or social media strategy.

What are your thoughts on Facebook Group Chat, will you use it?

Yours in Facebook,
Trish

Incubus livestream promotes new album

Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released.

It’s called “Incubus HQ Live” and runs until July 6. The band will spend time interacting with fans in person and on camera each day between 11am and 6p PT (that’s pacific standard time).

The livestream is being featured on the band’s website which you can check out here: Incubus HQ Live

The band commenced the livestream with not much of a plan in place prior to launch with guitarist Mike Einziger saying “We haven’t really planned a lot of it,” he says. “We’re going to leave a lot of it up in the air. There are a few things that are going to be planned, like I’m the guitarist, so I’m going to do a guitar clinic with fans.”

I find this use of social media and the capabilities of the internet fantastic and to see bands like Incubus take this kind of technology on board and use it to promote themselves and their upcoming album is a good lesson in the power of online space for product (of all kinds) promotion.

With good messaging and on time PR, this digital campaign is sure to be a roaring success for the band.

Yours in clever digital,

Trish