Benefits of social network integration for websites
Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a “like” button or a “share” button is easy and instant, allowing the user to share website content to their friends via social networking sites. [...]
Building a brand: SpareTicket.com.au – a case study
Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand [...]
Old Spice returns with the new Scent Vacation Campaign
On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for [...]
14 updates to Facebook Pages & how this will benefit businesses
Social media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer’s ability to connect with a business. You’ll notice the changes allow a business’s Facebook Page to look very similar to an individual’s [...]
Using social media to build a brand
Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it [...]
Social media for business
Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact. Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication [...]
The motivation behind consumers ‘liking’ brands on Facebook
So you’ve got a Facebook Business Page and have attracted some fans (aka ‘likes’), well done, but have you ever wondered what motivates a consumer to ‘like’ brands on Facebook? Understanding the driving factors behind your consumer clicking the ‘like’ button will help your business develop a more effective social media strategy. A new report [...]
5 reasons why custom design impacts social media success
Social networking sites have become an essential part of a business’s branding strategy and promotional campaigns. Custom designed Facebook, Twitter and YouTube pages not only help your branding, but designed and built right, they can help you meet your social media goals, whether that may be lead generation or gaining more fans. When designing for [...]
Advertising on social networking sites
It seems that brands are popping up everywhere in paid social media advertising spots lately … brands that I’d consider either buying from, or at least aligning myself with (by ‘liking’ their Facebook page for example). I’m interested in yoga, travel and cult TV shows like Mad Men and Dexter – and like magic, local [...]
‘Twitter’ has movie potential
Poor Twitter. That little bird has always been the second idea, the afterthought. Just as facebook was the first to pioneer social networking, it’s also been the first to be made into a movie. But don’t worry Twitter fans! I know you’ve been wondering how great the Twitter movie could be… so here’s a sneak [...]
