Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!”
This is where two companies with the same target markets have come together in an interesting way to create a very memorable ad. The ad was first released on Old Spice’s facebook page and You Tube. At the time of publishing this article there were 5.6 million views to YouTube alone in the 11 months since release.
Yours in advertising.