Tag Archives: papyrus

The problem with Avatar….

 

Beautiful Scenery
Beautiful Scenery
Over-used font
Over-used font

 

Everyone knows that Avatar is a great movie. It really is a breakthrough in filmmaking technology, for its development of 3D viewing and steroscopic film making with cameras that were specially designed for Avatar’s production. The acting is wonderful and the scenery is beautiful. The official budget for the film was $237 million. It took four years to perfect the alien language ….. WHY THEN has James Cameron allowed the use of PAPYRUS for the entire movie’s subtitles?? Papyrus is without a doubt the most over-used / improperly used fonts of all time. Even the person who designed this font agrees that is is over-used. Surely the budget could have included time for a custom font design. Why go all out in every aspect of the film, but totally overlook the hideous font floating in the foreground of Pandora’s lush, intricate jungle…