While browsing the web last week I cam across this simple, yet effective design for one of the UK’s largest food retailers Morrisons. It’s proof that sometimes less is more, and is super eye-catching.
These awesome packaging examples are for the retails entry level ‘value’ range and is part of their strategic overhaul of their own-brand offering. The line has been renamed ‘M Savers’ to reflect its consumer benefit and is positioned on the label in charcoal grey, while each product has it’s own hand-crafted product illustration in a range of bright colours.
What I love about this redesign is how simple and stunning it is. Maybe it’s the designer in me, but I for one would stop and take notice of these products. It’s successful for the fact that you get the feeling it is for a ‘own brand’ product, but without the somewhat utilitarian template design we see from other retailers. Only black ink and a single vibrant color are used to decorate the label of each product in the line, but there is nothing boring about the look of these bottles, cans, jars, jugs and bags that might suggest they are inexpensive buys. The new design has a certain charm to it, with it’s handcrafted, quirky and unique look.
The designers of these labels mentioned the fact that they’d like people to raise a little smile when they see these designs. I’m happy to report they made me smile, and ask if you did too?
Yours in simple branding,
My favourite thing about new music is checking out the cover art. My all time favourite CD cover art would have to be for Regurgitator’s ‘Unit’ (although I could be a little biased as they are my all time favourite band). ‘Unit’ scored itself an ARIA for its shockingly simplistic CD cover art (by design agency The Shits), which was considered to be unconventional and a little rebellious at the time (1998).
It’s interesting to see how CD covers have progressed over the years. Here are a few that have won ARIA awards:
1988: Midnight Oil – ‘Deisel and Dust’
1990: Hunters and Collectors – ‘Ghost Nation’
1994: Deborah Conway – ‘Bitch Epic’
1997: Silverchair – ‘Freakshow’
2001: Powderfinger – ‘Odyssey Number Five’
2004: The Dissociatives – (self-titled)
2008: The Presets – ‘Apocalypso’
2009: Empire Of The Sun – ‘Walking On A Dream’
Click here for the full list.
Nominations for the 2010 ARIAs start on 28 September – what are your personal cover art stand-outs this year?
Yours in design,
It turns out that Toblerone bars are clever as well as yummy! I don’t know if it’s just me, but I have never noticed the hidden message in the logo. I have always presumed that the symbol quite simply represented Matterhorn mountain in the Swiss Alps, but recently, as I chomped away, I happened to inspect the packaging and notice the little bear hidden in the mountain! It turns out that Toblerone’s city of origin was Bern – a city in Switzerland whose name means “City of bears.” Hence, the bear in the mountain!