Where I once saw GIFs flooding my RSS feeder or Tumblr feed, I’m noticing a new breed of image sauntering its way into internet culture. The Cinemagraph looks like a still image on first glance but feature a subtle area of movement. From hair blowing in the breeze, steam from a coffee cup or the sparkle of a sequin on a high-heel; the motion is “blink and you miss it”.
In an article with The Atlantic, one half of the duo behind this trend Jamie Beck says they are “something more than a photo but less than a video”. Beck (a photographer) and her partner in crime Kevin Burg (a web designer with a background in motion graphics) are based in New York and believe “there something magical about a still photograph – a captured moment in time – that can exist outside the second the shutter captures.”
What fascinates me is the subtlety of the movement. Often you have to look at the image for a moment before realising what elements has been animated. It is simple in it’s beauty. What excites me is the potential cinemagraphs have for branding and advertising for use on websites or digital campaigns. For example, look at their use during New York Fashion Week. I see it lending itself quite nicely to food, lifestyle, travel websites.
You can view Jamie and Kevin’s creations on their Tumblr, From Me To You or on their official website.
For more cinemagraphs visit:
Stanley Kubrick Cinemagraphs
Yours in cinemagraph,
With over 2000 employees, Google has decided to upgrade its office to one of the largest, most historic buildings in New York. The former Port Authority building has a helipad on the roof, and elevators that are big enough to fit 18-wheel semi-trucks.
The building was specifically chosen by Google, because it sits almost directly above the Hudson Street/Ninth Avenue fibre-optic cable highway. The fibre-optic cables travel in large bundles under the New York asphalt. The previous owners of the building knew that this would boost the value of the real-estate and decked out the building to have equipment set up in a ‘network-neutral’ meeting room, allowing tenants to connect with each other and the fibre-line. Because of this, the building has become an important telecom carrier hotel. Read more in this article.
Nice move Google! I hope the interior design will measure up to the Zurich office!
Yours in design,
Think about art deco architecture and buildings like Manhattan’s Chrysler Building or The Rockefeller Center usually spring to mind. It’s unlikely that the strip of shops including Myer and David Leees in Bourke Street, Melbourne, or Sydney’s Museum of Contemporary Art (MCA) will be at the top of your list. They are great examples of this particular style of 20th-century architecture.
On a world level, Australian cities rank quite highly as far as the volume of art deco architecture goes and stylistically they’re pretty well up there, too. Art deco architecture is a term that’s often bandied about, particularly by real estate agents. It can be misunderstood, but can also be quite inclusive and we celebrate all styles.
Generally, curvaceous houses, painted white and with features such as portholes and steel-framed windows fit into domestic deco. As for larger buildings – anything from offices, factories and flats to pubs and parking garages – they’re often colourful and asymmetrical, with large cantilevered balconies or a tower, and with minimal but stylised ornament.
Many people date the start of deco as the 1925 Paris Expo, others believe it was first seen more than a decade earlier and came about as a reaction to the excesses of Victorian and Edwardian architecture and a response to new materials and technologies. As to whether art deco architecture is fully appreciated, we’re getting there, but it’s a battle to get people to understand its beauty. There was a view for a long time that anything built after 1900 wasn’t of any value. Fortunately that’s changing.
Yours in design,