From over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere – for the purpose of promoting and protecting Human Rights.
As citizens around the world protest and make sacrifices for the ideals, they will have one new tool in their arsenal, a symbol that demands human rights for everyone, in every language.
When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing.
Looking at the major brands like Pepsi, Ford, Nike and Canon, it seems the common saying still rings true: keep it simple. Apple learnt this the hard way when they first launched in 1976. Their intricate logo failed to impress their target market, and failed to communicate clearly. So they employed Rob Janoff to simplify it to the iconic apple symbol we know and love today. This symbol has evolved to not only represent the company, but the style and quality of their products. That’s why it’s so important to do the ground work in the beginning, to make sure you hit the mark! After all, first impressions count, and can last a long time!
That’s why we love branding here at Brio Group, we get to be apart of it from the beginning, to see your brand grow into something truly special! To read more about the evolution of some famous brands, click here
As a follow up to yesterday’s blog ‘Google creates playable logo‘ from Trish, I can confirm her predictions that people would embrace Thursday’s Google Doodle creation honouring Les Paul, were correct!
The interactive toy inspired loads of budding musicians to upload their tunes to YouTube for everyone to enjoy. Among the covers were The Beatles’ Hey Jude and Here Comes the Sun, Metallica’s One, U2’s Running To Stand Still, Linkin Park’s Numb and my personal favourite Lady Gaga’s Paparazzi.
Having a bit of a designer’s block? With the insane amount of work I’ve got on at the moment I was getting a little stumped. But then I stumbled upon this very cool site for designers called Dribbble. The site is a ‘show and tell for designers in 120,000 pixels or less’ with little snippets of design that people post for feedback and inspiration. With all of our client work being confidential until published this site is great for floating little parts of your design past other designers before you present it to the client. Plus it’s just great of you’re looking for new ways to design a web button, navigation panel or even a logo. Check it out…you won’t be disappointed!!!