Tag Archives: linkedin

How to create a successful LinkedIN Profile

I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile.

TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people see so make it compelling. You can put in there the top few things that you do or make a statement that covers who you are, who you help and how you help them.  Secondly, make sure you have a photo of you in your profile, one that represents who you are in a professional sense. It needs to be the proportions of a passport photo and make sure you are smiling.

TIP 2 – Think About Keywords. It is important to think about which keyword/s your prospects use to search for your type of product or service. Pick the strongest one and then get them into your LinkedIn profile in 5 key places. 1. in your headline, 2. experience 3. past experience, 4. summary and 5. specialities.  You will have to keep tweaking the keywords and monitor your ranking over time to keep improving it.

TIP 3 – Add Applications. Applications add more depth to your profile and also help build / support the information in your profile. To add applications click on the menu item – ‘More’ and then down the bottom ‘Get more Applications’. There are a number in here you can add. eg. If you have a WordPress blog you can stream your latest posts on your LinkedIn Page, if you are an author of a book you can link to it on Amazon on your LinkedIN page, if you have created presentations you can link to these via slideshare or google presentation and therefore add value to the people that view your LinkedIN page.

TIP 4 – The Awesome Power of Groups. Groups are a very powerful marketing tool that you can use to build your profile. You can join existing groups and have an expert voice when answering or posing questions. Better still you can start your own group. Make sure your group supports your niche and keywords and will add value to the network you will build. To start a group click on ‘Groups’ in the top menu, then ‘Create a Group’. The benefit of creating a group is you have your details as the owner of that group visible to everyone who joins and in your welcome message you can put in links to your website and also provide your contact details.

Tip 5 – Recommendations. They are great to have on your profile as they show visitors that you are credible. Recommendations are people who know you or have worked with you providing their personal recommendation about the service that you provide. There are many strategies you can take in order to generate recommendations but the best one is to give out recommendations in order to get some in return.

I hope you can see the power of LinkedIN and how it can be a valuable marketing tool for you and your business. Get started today or review and improve your current profile.

Yours in creating a successful LinkedIN profile.



Report: How Australian consumers and businesses use social media

Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses currently use social media, and according to figures an uptake in these markets is expected over the next year. This anticipated rise in social media for business use is indicative of business owners and marketers recognsing the benefits of social media and the significant amount of time consumers now spend online (about 5 hours a week on Facebook).

Facebook trumps other social networking sites:

The Sensis report, which explores how Australian consumers and businesses use social media, also revealed that Facebook is the number 1 choice for consumers and businesses. Facebook captures 97% of social networking users and 60% of all internet users.

What consumers want:

This report is a helpful tool for marketers to gain an insight into the consumer’s behaviour within the social sphere. Not surprisingly, when asked what consumers wanted from businesses and brands they followed, discounts was the most commonly sought after item. Giveaways, invitations to events and general product information were also sought by a sizeabe proportion of followers.

Below are some key takeaways from the report:

To access the report in full, click here.

Yours in social media for business,


Social media for business

Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact.

Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication plans. To help businesses take the first steps for social media success, here we share a preview of our top 6 tips.

1) Select your Social Media Sites
You could spend weeks wading through the sea of social networking sites, only to return to the top five. Some businesses use just one, others use a mix. Select the best sites that fit your strategy, audience, and your dedication to update each site with regular, fresh content. You may like to consider: Facebook, Twitter, LinkedIn, YouTube or My Space.

2) Look, Listen and Learn
Instead of diving head first into social media, it’s best to look at what your competitors are up to and how the big guns get it right. Look at how your competitors are engaging with their followers. What information can you gather about how their audience interacts with them? Some companies fail by simply using social media as a soapbox to promote their company 100% of the time. It’s vital to remember that social media is not about blatant promotion; it’s about connecting with your audience with engaging content.

3) Social Media Strategy
Social Media is fast becoming a must-have for every business moving and expanding in the online space. Did you know that 60% of businesses who use social media do not have a strategy – simply because they don’t have time? Don’t follow their lead! Without a strategy you’re not getting the best return on your digital investment. Your strategy should align with your business’s objectives and goals, and be a living document.

4) Social Media Policy
A social media policy is your business’s internal rulebook for using social media responsibly. Your policy should feature accountabilities, responsiveness guidelines, brand reputation management plans, and a risk analysis. Your staff will refer to this guide to ensure consistent communication and timely actions and engagement. And importantly, to ensure they follow procedure to water down any negative comment fires.

5) Clever Content Creation
Content is king; it helps drive conversations and inform. Without regular content, your audience will soon forget about your brand. Therefore regular content that is carefully targeted to your audience to encourage interaction, or to spark action, is the lifeblood of your social networking page.

6) Monitor, Measure and Reporting
One of the benefits of social media is that it’s completely measureable. This is why it’s so important to establish your goals early on in the game.

If you found these tips handy and would like to explore the FREE full article, complete with helpful Brio Group expert tips, visit our website.

Yours in social media for business success,


Advertising on social networking sites

It seems that brands are popping up everywhere in paid social media advertising spots lately … brands that I’d consider either buying from, or at least aligning myself with (by ‘liking’ their Facebook page for example).

I’m interested in yoga, travel and cult TV shows like Mad Men and Dexter – and like magic, local businesses delivering messages and offers about these very interests grab my attention when I’m Facebooking. This is because social networking sites know alot about their users. Advertisers can tap into this invaluable data and target their marketing very effectively.

I’ve compiled 5 reasons why businesses should consider advertising on social networking sites:

1. Control is in your hands with self-service ads.
Self-service ads are not like online display ads. Instead, they consist of an image, brief copy, a headline, and a link. So first off, they don’t take hours to design. To set the ad you need about 20 minutes and a credit card. It’s important to first indentify your goals and expectations, and then define the reach and set a budget. I recommend selecting CPC (cost per click) ads and monitor daily to see how much of your budget you’re spending. The beauty of self-service ads is that control is at your fingertips to change your budget, copy, reach, and more to maximise your campaign and get the most clicks and conversions. To learn more, see Facebook’s Fan Engagement Ads, YouTube’s Sponsored Videos, and LinkedIn’s DirectAds.

2. Target your audience.
Advertise through Facebook and you can narrow down who you want to target by geography, age, sex, martial status, education, interests and more! This data produces an estimated reach so you can determine if your reach fits your goals and expectations. Meanwhile, LinkedIn allows you to target your reach by geography, job function and seniority, industry and company size, and gender and age.

3. Set a budget that works for you.
Set a daily budget that you’re comfortable with and remember you can adjust your budget at any time. If you’re a first time social media advertiser, why not start small and test your ad’s performance? You can choose to pay only when people click or see your ad (impressions). Plus you can cancel your ad at any time. No commitments. No stress … I like that!

4. Enjoy the benefits of word of mouth.
Every time someone interacts with your ad on Facebook, it’s shared with their friends. Their engagment, or affiliation, with your brand is spread like word of mouth – opening your business up to new audiences it currently doesn’t reach.

5. Australians are big social media consumers.
If your target audience is within Australia, you’re in luck! A 2010 Nielsen global survey revealed that Australians spend the most time on social networking sites than any other country. Did you know that Facebook users spend just under an hour a day on the site; whereas, an average YouTube user spends 2 hours and 38 minutes on the site each month?

If you found this post useful, and would like to discover more about how your business or campaign can benefit from social advertising, please contact Brio Group on 1800 8710 8710.

Have you ‘liked’ a business on Facebook, after seeing the brand’s Facebook ad? What was your experience?

Yours in social media,


Can Social Networking cause identity theft?


So, can social networking really cause identity theft? This was an interesting topic that was the subject of a breakfast group meeting I attended recently. It really got me thinking how much someone will know about you when they see your Facebook, LinkedIN, or even Twitter account.

They know what your name is, your date of birth, physical location, who your relatives are, marital status, your friends, what things you love to do, and so much more! All of this information can give scammers a great opportunity to take advantage of you.

We were told about a woman who took a phone call from a man who said that he was the son of one of her uncles. He was posing as a desperate relative who needed some money for an operation for a heredity complaint. She was skeptical at first but after questioning him, he knew so much about her family and history that she ended up sending him some money to help him out. It turned out it was all just a scam.  I can’t help but think would I have fallen for something similar.

Well I have some tips on how to avoid this happening to you and it doesn’t mean you have to give up social networking, it just means you need to be careful on how much information you are giving:

  • Remove your date of birth, physical address and mothers’ maiden name from your Facebook profile.
  • Set your profile on private and be very careful of who you give access to your profile.
  • Remember that once you post information online, you can’t take it back. Even if you delete the information from a site, older versions exist on other people’s computers.
  • If a social networking site doesn’t look safe or you can’t figure out the privacy settings, don’t use it. Go somewhere safe.
  • Do not discuss holiday/travel plans online. No one needs to know when you’re going on holidays or even on business trips. Tell all about the trips AFTER you return. And don’t ask others about their plans, either, encouraging them to post their private info.
  • Watch what you do list online, regardless of privacy settings. A thief can take your digital photo and all other info and use your identity. Don’t give them all that ammunition. Upload a favorite animal or flower image, for example, instead of your face. List the nearest large city instead of the small town where you live. Use a nickname, maiden name or other identity listing.

Yours in design,