Tag Archives: Julia Gillard

Gruen Planet’s first episode airs tonight


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The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day.

So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm.

Over an eight-week season Gruen Planet will delve into the world of public relations – the world of ‘spin’ with Gruen Transfer host Wil Anderson and panelists Russel Howcroft and Todd Sampson.

“Persuasion is persuasion,” says Sampson, pointing out that the techniques used in PR and damage control are not dissimilar to those used to persuade consumers to buy a product.

Topics will include a proposal to run an ad during grand final week asserting that footballers should not be role models, the rebranding of Rupert Murdoch and a pitch to persuade Australians they hate the Melbourne Cup.

Tonight’s episode will focus on the political survival of prime minister Julie Gillard, described as ‘The only leader on Earth more besieged than Gaddafi’. The show will look at how she should be repositioned as a political brand but will also cover SABMiller’s acquisition of Fosters to tackle the question: How do you sell Aussie beers that are no longer Aussie? And do brands really need to worry about patriotism?

The last part of the show will ask contestants to come up with a campaign to convince Australians that they should stop expecting our footballers to be role models in the run up to grand final week for the NRL and AFL.

And for those of you miss tonight’s episode: a repeat of the show will air on Thursday at 9.30pm on ABC2 or you can catch-up with iView.

Will you be watching?

Yours in spin,

Sources: mumbrella.com.ausmh.com.au

Nothing beats Queensland campaign launches

Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy.

Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details of the campaign to support the state’s $9.2 billion tourism industry in the wake of recent natural disasters [floods and cyclone]. Mr Swan said the campaign will encourage potential visitors by targeting media from around the globe to come to Queensland.

Ms Bligh said the campaign would harness the unbeatable Queensland spirit to promote the State to locals, Australians and the world. “These disasters have not beaten us because nothing beats Queensland!” she said.


Details of the $10 million domestic and international marketing initiatives include:

· $4.5 million for interstate marketing, including a brand and retail campaign under the tagline “Nothing beats Queensland – Where Australia Shines” telling Australians that Queensland is open and featuring a range of competitive holiday packages. This will roll out by in March in time for the peak Easter booking period;

· $1 million for intrastate marketing encouraging Queenslanders to support their mates by holidaying at home and incorporating a “Queensland Pledge” from the state’s tourism operators to tell the world that that they are staging a comeback. This will start in late March.

· $1 million targeting New Zealanders as Queensland’s largest international market to begin in April;

· $800,000 for a global youth and adventure traveller campaign aimed at getting backpackers into Queensland to quickly inject new expenditure into Queensland’s destinations. Activity to begin in March;

· $700,000 for a global publicity blitz which will include bringing more than 100 international and domestic travel writers, news journalists and bloggers to Queensland simultaneously in late March. This will be the single largest event of its kind in Queensland history;

· $400,000 each for retail campaigns in Queensland’s top Japan, China and UK markets encouraging visitors from these countries to come and visit Queensland now. Activity to begin in April.

·$300,000 for marketing activity across the rest of Queensland’s international markets to begin in April.

I personally love this fresh approach to the pretty recent Where Australia Shines campaign – which received mixed views. Nothing beats Queensland is timely and honest, and at a time after such tragedy and testiment to the human spirit, I think we as Queenslanders are proud to stand behind this updated tagline, ‘cos really nothing really will beat Queensland.

Yours in the unbeatable Queensland spirit,


Top 5 political logos

This year’s election campaigns have concentrated on the political parties branding themselves to the public. While their brands have focussed on their brand language (eg. “Moving Forward”) it seems they have paid less attention to other elements of their brand, for example, their logos. The Australian Liberal and Labour party logos have regularly been in the public eye, where the media have covered events and ad campaigns. It got me thinking, could they do better? And looking at other political logos, I think the answer is YES. The following is a list of my top 5 favourite political logos (that maybe Julia and Tony could take some inspiration from).

#1. Obama 08

This logo is an obvious choice. The whole campaign was very well executed. The logo itself incorporates the “O” of “Obama”; the blue and red from the flag; the plains/American farmland (represented by the red stripes); and the sunrise which works as a symbol of hope and change.

#2. The Swedish Pirate Party

I love this logo for it’s slick simplicity. It cleverly represents the Swedish Pirate Party’s platform of reforming the patent and copyright system.

#3. National Urban League

This logo has a clear message about equality and inclusiveness shown simply by the round shape, encapsulating the ‘equal’ sign. The black thick lines add the feeling of strength with no complications.

#4. Kim Coco

While this logo for Hawaiian candidate, Kim Coco, looks a little like a fashion logo, it has nice messaging and aesthetics. The designers wanted to portray Kim as a multi-dimensional person who stands for a progressive agenda and who is intelligent; stylish but not frivolous; caring and passionate.

#5. Liberal Democrats

The typeface is strong and the imagery shows hope and progression, and works with their strong environmental values.

Have you seen any other good ones?

Yours in design,

The Power of Twitter


Well it should be common knowledge by now that Julia Gillard has taken the top position as Australia’s Prime Minister. If you did not know of this fact until now, then I guess you have been living under a rock since last Thursday evening, or perhaps you just don’t have a Twitter account.

According to this ninemsn story , the news of our new PM wasn’t broken in a tv, radio, online or print bulletin – it was in fact broken by News Ltd’s Samantha Maiden through one simple tweet: “Labor Mp text: it’s Julia no ballot”. This message of less than 140 characters, as well as other messages tweeted by fellow journalists spread like wildfire through Twitter-land.

I was on Twitter on Thursday night and I have to say, there were tweets popping up left, right and centre about the new PM. I’ll be honest; I didn’t watch the debate (was the debate even televised?), but I didn’t have to. Thanks to the “Tweeties” I follow, I was well informed about the goings on of the debate, and the outcome. It’s amazing how a simple social media tool can keep one so well informed during an episode of Law & Order: SVU.

And it’s not just the news of the new PM that I have heard about before a news bulletin! For example, I knew of both the Haiti and Chilean earthquakes hours before news bulletins even surfaced here in Australia. The power of Twitter is very much underestimated.

To those who think Twitter is a pointless social media website, I urge you to think again. While there are certainly tweets along the lines of “I ate a cupcake for breakfast” and “I love Justin Beiber”, there’s also a lot of very informative and up-to-the-minute information on Twitterland that you just can’t get anywhere else right now!

Tweeting always,

Who’s looking after the kids?

In executive boardrooms across Australia there are very few women sitting at the head of the table in the top positions, but today marks an important day for women around Australia. It’s an inspiring day that proves it’s possible to lead from any chair.

On 24 June 2010 Julia Gillard became our nation’s first Deputy Prime Minister and has now become the first Aussie female to snap up the top job as Prime Minister.  Julia joins other leading Australian women, like our first female Governer-General Quentin Bryce, and the long list of successful women who have claimed the nation’s top leader positions.

I found this story about why top jobs elude women, I have a close relation to this story as a mother of two I have struggled to sustain a solid career path.  I’m now at the age of 31 and I’m studying part-time whilst working full-time to give myself the opportunity to achieve my career goal. I think today marks a very important milestone for all women across Australia.

Yours in design,