Tag Archives: iTunes

15 billion apps sold!

Apple has announced that they have surpassed 15 billion app downloads, handed out over $2.5 billion to developers and have sold more than 200 million iOS devices.

This puts it on par with the Apple iTunes store who recently announced that they reached 15 billion downloads.

Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said “In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen. Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

Yours in being a proud Apple fan,
Lee

iCloud? What is it?

Apple have, in my opinion, created one of the best things for people on the go and even the everyday person: iCloud.

iCloud stores your music, photos, calendars, documents and more! It then pushes all of them to all your devices, enabling you to view anything created on your iPhone, on your iPad the next day at work. You don’t need to tell it to sync – instead, it just works!

For the photo-lovers out there, as soon as you take a photo, iCloud will automatically send it to all your devices over any available Wi-Fi network including Apple TV so you can share the memories with your friends with ease.

Currently, there is a Beta version for iTunes music where you can download all purchases to all devices. And you can even download previous purchases! However, this nifty device is only available in the US at the moment.

I can’t wait for this to happen. I reckon it will be the best thing Apple have done in many years.

Yours in iCloud,
Lee

Is your brand a fractal?

Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand.

The definition of a fractal according to Hyperdictionary is:

A rough or fragmented geometric shape that can be subdivided in parts, each of which is (at least approximately) a smaller copy of the whole. Fractals are generally self-similar (bits look like the whole) and independent of scale (they look similar, no matter how close you zoom in).

If a brand is the total experience you get from interacting with a product or company, then a good brand will emanate a consistent message or culture both internally and externally. By taking a fractal point of view when creating a brand, we can design total experiences where all aspects, large and small, reinforce each other.

If your brand is a fractal, then any interaction with part of the brand will reflect the interaction with every other part of the brand, as well as the complete brand itself.

An example of a fractal brand is Apple.

As a whole, the Apple brand exudes a culture of lifestyle, imagination, innovation, quality, aspirations and empowerment through technology. Apple is a successful brand because they maintain this culture at all contact points. Their TVCs stimulate the imagination and promote the liberation found in their innovative products; the interior design of their stores give the feeling of quality and usability, as does their website; the staff are knowledgable and continue the theme of empowerment as they cheer for you when you’ve bought a product.

Is your brand a fractal? Look at ways to integrate all aspects of your brand, from your logo design through to how the phone is answered.

Yours in fractals,
Anya

(Image courtesy of Julia Map)