Tag Archives: ipod

iCloud? What is it?

Apple have, in my opinion, created one of the best things for people on the go and even the everyday person: iCloud.

iCloud stores your music, photos, calendars, documents and more! It then pushes all of them to all your devices, enabling you to view anything created on your iPhone, on your iPad the next day at work. You don’t need to tell it to sync – instead, it just works!

For the photo-lovers out there, as soon as you take a photo, iCloud will automatically send it to all your devices over any available Wi-Fi network including Apple TV so you can share the memories with your friends with ease.

Currently, there is a Beta version for iTunes music where you can download all purchases to all devices. And you can even download previous purchases! However, this nifty device is only available in the US at the moment.

I can’t wait for this to happen. I reckon it will be the best thing Apple have done in many years.

Yours in iCloud,
Lee

Is your brand a fractal?

Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand.

The definition of a fractal according to Hyperdictionary is:

A rough or fragmented geometric shape that can be subdivided in parts, each of which is (at least approximately) a smaller copy of the whole. Fractals are generally self-similar (bits look like the whole) and independent of scale (they look similar, no matter how close you zoom in).

If a brand is the total experience you get from interacting with a product or company, then a good brand will emanate a consistent message or culture both internally and externally. By taking a fractal point of view when creating a brand, we can design total experiences where all aspects, large and small, reinforce each other.

If your brand is a fractal, then any interaction with part of the brand will reflect the interaction with every other part of the brand, as well as the complete brand itself.

An example of a fractal brand is Apple.

As a whole, the Apple brand exudes a culture of lifestyle, imagination, innovation, quality, aspirations and empowerment through technology. Apple is a successful brand because they maintain this culture at all contact points. Their TVCs stimulate the imagination and promote the liberation found in their innovative products; the interior design of their stores give the feeling of quality and usability, as does their website; the staff are knowledgable and continue the theme of empowerment as they cheer for you when you’ve bought a product.

Is your brand a fractal? Look at ways to integrate all aspects of your brand, from your logo design through to how the phone is answered.

Yours in fractals,
Anya

(Image courtesy of Julia Map)

ACP launch Magshop app

In the design industry we regularly hear that print is a dying media. Bad news for a magazine publisher right? … Maybe not! ACP Magazines have embraced the digital age and expanded their online magazine store with the launch of a digital newsstand app for the iPad. This app allows you to browse their titles and download a digital range of 16 ACP mags to read on your iPad, including Good Food, Money, Wheels, Dolly, Cleo, Street Machine, Recipes +, and Rolling Stone.

The app is free, but obviously you have to pay for the digital versions of the magazines. Additionally, they’ve developed individual apps for four of the more popular magazines, which you can also purchase through the Magshop app. These apps include extras that you won’t get in the print editions, for example the Women’s Weekly app includes a behind-the-scene videos from the magazine’s celebrity shoots, cooking demonstrations, etc.

“Audiences should be able to access our great mastheads anywhere, and at any time, and the release of this application is the next step in our broader digital distribution strategy,” said ACP Magazines managing director, Phil Scott.

“Magazines have always been a highly engaging medium and tablet devices provide us exciting opportunities to connect with our readers on this platform.”

(Quotes sourced from: www.adnews.com.au)

But if you prefer a hard copy, you can also order or renew your print subscription using the Magshop app.

Yours in app-love,

Anya

Apple teases ‘Black Friday’ shoppers

Apple has advertised that they are marking the beginning of the Christmas shopping season with a special one day shopping event. You’re invited to “wrap it up” this Friday when the apple online store will be having a sale on iPods, iPads and other Mac gifts.

This isn’t the first time Apple have had a Black Friday sale with no pricing details divulged. Each year the mention of less expensive products intrigues and tantalises shoppers!

Yours in online shopping,

Anya

Apple MacBook Air’s Next Generation

Apple have now released the new generation of MacBook’s available in an 11 inch and 13 inch screen size. The MacBook Air.

This MacBook runs off a flash drive instead of a hard drive, which, if you already have an iPod, iTouch, iPhone etc… then you already have the experience of using such development. It’s quick and instant.

With a headphone socket, 2 USB connections, SD card slot, and a microphone, this 1.7cm thick computer, weighing 1kg in weight, is definitely one product from Apple I will be picking up in the next couple of weeks! Adding to my question previously about the iPad and Playbook post on what device to get, I now know I would not even bother with an iPad, and would go straight for the new MacBook Air. It runs the standard OSX, so it’s capable of so much more than the iPad and you can connect via Wi-Fi to a nearby computer to run a CD and install software (similar to how the original MacBook Air did). It even has Bluetooth as well!

Apple has stated that: Underneath all that thinness is a full-size, fully capable Mac that can do practically everything its larger siblings can do. Minus a kilogram or two.

Starting from $1,199AUD, and with optional upgrades of up to 4GB in memory and 256GB in flash storage, this will be a big seller. I can’t wait!

Yours in hailing Steve Jobs,
Lee.