Tag Archives: iphone

CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Kid’s know best

How often do you think of something you’d love to do, or a goal you’d be proud to achieve, but you are blocked because you don’t know how? You put it in the too hard basket, because you don’t know where to find the information, training or resources you need.

This little guy, Thomas Suarez, was an inspiration to our team this morning, as we watched this video of his TED talk. He talks about how he approached his goal, to make an iPhone app. Suarez has uploaded two apps to the app store (including the very cool “Bustin Jieber” – a Justin Bieber whack-a-mole) and he’s onto his third!

Very inspiring! If he can do it, so can we!

Yours in learning-from-kids,

Anya

Christmas Apple iPhone advertising

http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ

I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about the new features was so strong. Watch it yourself and let me know what you think.

Yours in soft selling

Belinda

Five ways to use your Instagram photos

Instagram is a photo-sharing app for the iPhone. It has fast become a way to quickly share bits and pieces of your day using preset filters to give various affects to your photos. Aside from how simple it is to use, the beauty of Instagram (in my opinion) lies in how it can make users look at their day-to-day life and surroundings in new light.

But what of your collection of photos? What can you do with them? Check out our five suggestions for bringing your Instagram photos out of your iPhone.

  • StickyGram - lets you print your Instagram photos as magnets, a miniature flip book or poster
  • Casetagram – why not print your photos for your next iPhone case?
  • Instapuzzle – this newly launched iPad app turns your photos in a puzzle
  • Postagram – send real post cards using your Instagram photos
  • Instarium – use your photos for your screensaver

Stay tuned in the coming weeks as I explore how brands are using Instagram.

Yours in photography,

Justine.

 

Kindle Fire vs. iPad – Who will win?

Wow! It now really looks like the tablet wars are spicing up which is really exciting. Amazon will let loose the Kindle Fire their answer to the Apple iPad, in November this year.

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 Now what could be better on the Kindle Fire than on the iPad I hear you asking? Well… From what I can see, not much.

It has a smaller screen, less memory, less battery life (and just these three are making me think it may not actually be worth getting one). I do admit though, I don’t have any tablet device right now, although I have been looking over the last few months, but cannot justify getting one until it has something that I will actually use on a day to day basis that I can’t really do with ALL my other Apple devices such as iPhone’s, MacBook Pro’s, AppleTV’s etc… and the list goes on.

BUT, in saying all this, when I first looked at the Kindle Fire, it actually got my interest purely because it was cheap, looks pretty good, and I can get pretty much everything on it I can on a iPad. The Kindle Fire also backs up everything on it to the Amazon cloud automatically via WiFi so you don’t loose all your data. No need to plug that baby in to a computer like every other Apple device ;)

Mashable writer Lance Ulanoff does not think it will be very successful though.

“Will it beat the Apple iPad? Unlikely”, Mr Ulanoff said.

And you know what? I tend to agree with him. Apple sold over 28 million iPads from April 2010 to June 2011.

Yours in tablets (once again),
Lee.

Lomography Society

The Lomography Society  is still strong, armed with a new website displaying new products and keen Lomography enthusiasts sharing their lomo-style photos.


The Lomography craze came about when two Austrian art students, Wolfgang Stranzinger and Matthias Fiegl, stumbled across a second-hand Lomo in a Prague op-shop. Knowing it was a spy camera they took on the spy persona and captured their surroundings shooting from the hip in haphazard directions as opposed to the traditional camera composition.


The results were random moody shots, which boasted obscure light effects against vibrant colour and movement. They spread the word and students from all over Vienna were became obsessed with the spy style that is Lomography. Lomos began appearing as installations at raves; a self defined interpretation of the youth culture. And so, the Lomographic revolution began.

They’ve even set 10 golden rules to live by:

1. Take your camera everywhere you go.
2. Use it any time – day and night.
3. Lomography is not an interference in your life, but part of it.
4. Try the shot from the hip.
5. Approach the objects of your Lomographic desire as close as possible.
6. Don’t think.
7. Be fast.
8. You don’t have to know beforehand what you captured on film.
9. Afterwards either.
10. Don’t worry about any rules.

I’ve been following Lomography for a while now and hope that one day they will bring out a digital camera as I have lost the will for slide/film. Until the digital Lomo comes out I will keep cheating with the ‘Hipstamatic’ iPhone ap. Here are my results with my iPhone 3…

Yours in Photography,
Amber van Sloten

 

Typographers Dream

fontbook one

fontbook two

“Designers, type enthusiasts and people who love to explore the world of typography, better take a seat before hearing – FontBook, the most complete reference guide of typography in the world, is now available as an App for iPad!”

– Halex Pereira for MacMagazine Brazil (translated from Portuguese)

As if I didn’t need yet another reason to go out and buy myself an iPad (yes I’m proud to say, I am a big Apple fan). When the iPad came out I told myself that I didn’t need one. I felt it was just a glorified iPhone and I already had one of those, but month by month my mind is being changed and now with exciting Apps, like this one on offer from FontBook, I find myself jealous of those who already have one, perhaps it’ll have to be a Christmas present from Santa this year!

This great App delivers 620,000 font specimens – 19 times more than the printed FontBook 4, which only had 32,000. You can use this app to look up and view fonts by typeface name, typeface classification, designer name, foundry name, year or publication, or by similarity of design. This App is like a designers dream, especially those in love with typography. What better tool do you need to flick through and preview thousands and thousands of typefaces.

Check it out or download it for yourself at http://fontbook.com/

Yours in typography,
Dawn

15 billion apps sold!

Apple has announced that they have surpassed 15 billion app downloads, handed out over $2.5 billion to developers and have sold more than 200 million iOS devices.

This puts it on par with the Apple iTunes store who recently announced that they reached 15 billion downloads.

Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said “In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen. Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

Yours in being a proud Apple fan,
Lee