Recently I was researching design ideas on the internet for a project. As you can imagine seeing some awesome ideas from someone else can spark off an inspiration in you, which translates into an awesome concept for the project you work on. One of the things that is so great about the internet is that inspiration is so easily accessible and in global sense as well. You discover gems that you would probably never have seen.
So in my researching I came across this great campaign for the Motor Accident Commission (MAC) in South Australia. The campaign is aimed at young drivers and just how ‘screwed’ they’d be, if they lost their licence.
I am inspired by the quirky humour in this advert. After all as a teenager I couldn’t think of anything worse then being embarrassed by your mum or any of the other situations the adverts play on (eg. trying to pick up girls on bikes, or making out in an expensive taxi). I for one had to laugh at the situations. Even the website is well executed in it’s humour, informing young drivers of the many other ways they’d be ‘screwed’, as well as what actions may cause them to get ‘screwed’. I also like the fact that this isn’t a shock tactics campaign and shows a new approach to target a particular audience. You can check out more about this campaign at www.mac.sa.gov.au/young_drivers/home.
What do you think of this campaign? If you were a young driver do you think you’d stop and take notice?
While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the internet in search of the ‘ultimate pleasure’.
In this online game you control a girl with your keyboard, as she runs and jumps through a series of websites, interacting with them and the brands within. Highlights of this include her ‘gate crashing’ a fashion show on YouTube, grabbing a hang-glider from a ski resort to fly through the sky and driving off in a luxury Saab.
The creative is great and had me gasping out an audible ‘WOW’ or amazed laugh every now and again. I can only imagine the time and effort it would have taken all parties involved to collaborate with all the brands and build this fun interactive experience.
The interactivity then follows through with the ability to submit your score, share on Facebook and challenge your friends to beat your score. First round for me was a score of 2,411, ranking me 1,185. Maybe you can beat mine when you check it out at pleasurehunt.mymagnum.com.au
The end result is an effective, fun and inspiring campaign that will have people talking about and sharing their experience with people all over the world, just like me.
The iTunes Festival 2011 festival kicked off in London yesterday (July 1st). This is an incredible live music festival running for 31 nights and includes spectacular live performances by 62 artists, all at one venue, the Roundhouse in London. The line up includes some great artists including Coldplay, Foo Fighters, Adele Linkin Park, Paul Simon and many more.
Every ticket to the iTunes Festival is free – you simply need to go to www.itunesfestival.com and click on the ‘Apply for Tickets’ button. If you’re lucky enough to be in London or know someone there, who doesn’t know about this event, then try your luck for a ticket.
The thing I find really exciting though, is the fact that if you can’t join in the fun (like me), you can watch the shows lives with iTunes on your computer, or with the app you can download. It’s further proof of how far the internet and technology has developed and something I still sit in awe of, that no matter where you are in the world you don’t have to miss out on all the fun.
You can also watch past performances anytime. So even if you can’t be amongst the crowds enjoying the music live, you can be apart of the festival anywhere in the world and at least enjoy watching some of the amazing artists.
Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released.
It’s called “Incubus HQ Live” and runs until July 6. The band will spend time interacting with fans in person and on camera each day between 11am and 6p PT (that’s pacific standard time).
The livestream is being featured on the band’s website which you can check out here: Incubus HQ Live
The band commenced the livestream with not much of a plan in place prior to launch with guitarist Mike Einziger saying “We haven’t really planned a lot of it,” he says. “We’re going to leave a lot of it up in the air. There are a few things that are going to be planned, like I’m the guitarist, so I’m going to do a guitar clinic with fans.”
I find this use of social media and the capabilities of the internet fantastic and to see bands like Incubus take this kind of technology on board and use it to promote themselves and their upcoming album is a good lesson in the power of online space for product (of all kinds) promotion.
With good messaging and on time PR, this digital campaign is sure to be a roaring success for the band.
The new Skype version 5.0 for Windows includes a Facebook tab and integrates Facebook’s news feed and phonebook into Skype. Skype users can call Facebook friends directly on their mobile or landline. You can send SMS messages, and make Skype to Skype calls to your Facebook friends.
You can post status updates to Facebook that can sync up with Skype. Skype has added “automatic call recovery” which will try to reconnect you with a lost call due to possible internet connection problems, plus more. Check it all out here.