Tag Archives: Instagram

CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Brio Group’s Christmas Gift Guide

Do you leave your Christmas shopping til the very last moment? Never sure what to get the creative in your family? Never fear, Brio Group have put together our very own creative Christmas gift guide to lead you in the right direction.

Belinda Vesey-Brown, Managing Director

Steve Jobs: The Exclusive Biography Audiobook,$22.79USD

Make sure it is audio so you can listen where ever you are.. to get in all 25 hours of insight on this amazing entrepreneur.

Amber, Studio Manager

Frankie Magazine 2012 Daily Journal, $24.95

This is for the organiser of your family. They’ll look forward to opening it up everyday and getting that warm fuzzy feeling from the beautifully crafted and designed spreads. It is too pretty to pass up! – Get in quick! It is sold out online but still available at some local newsagents or NationState.

Lee, Web Developer

Canvas Pop Instagram Prints, prices start at $29.95USD

 Now you can turn your artistic filter-applied images in to your own pieces of art for the whole family. Printed on canvas and framed, a personalised gift for your loved ones is just a few clicks away!

Craig Brien, Art Director

iLuv Professional iPad case with bluetooth keyboard, $63.60USD


Michael Taylor, Design Account Manager

A day at the Thai Foot Spa

This spa located in New Farm is the first of its kind in Australia and is a blissful escape from the hustle and bustle of daily life. Who wouldn’t love to be given a relaxing day at the spa on Christmas morning? Rejuvenate the creative juices with a selection of treatments that promote inner peace, well-being and good health. Treatments range from 30 mins to an indulgent half day! It’s the festive season – so why not have a champas and order from the mouthwatering menu…

Dawn Wilson, Senior Designer

Typodarium 2012 Calendar, $16.80EURO (approx $22.16AUD)

This is an awesome typography calendar for all lovers of design and type. There’s a tear away for everyday of the year showcasing a different typeface, giving you a daily dose of inspiration and beauty.

Tanya, Senior Designer

Frankie Magazine Subscription, $57

Angie, Office Manager

Henri Matisse Les Velours Framed Serigraph, $325USD

Although at the higher end of the budget, this beautiful Matisse piece would be a great gift for any true fan of his work.


Anya, Senior Designer


Yellow Bird Project Indie Rock Colouring Book, $10
The Indie Rock Coloring Book, designed by Andy J Miller, is an interactive and creative present for any music lover, it doesn’t matter how old they are. It includes 25 hand illustrated designs and games that reference the likes of Devendra Banhart, Bloc Party, The National and heaps of other indie rockers. And best of all, it’s for charity!

 

Justine, Digital Strategist / Digital Account Manager

Aardvarkonsea Manifesto, $40USD

Five ways to use your Instagram photos

Instagram is a photo-sharing app for the iPhone. It has fast become a way to quickly share bits and pieces of your day using preset filters to give various affects to your photos. Aside from how simple it is to use, the beauty of Instagram (in my opinion) lies in how it can make users look at their day-to-day life and surroundings in new light.

But what of your collection of photos? What can you do with them? Check out our five suggestions for bringing your Instagram photos out of your iPhone.

  • StickyGram - lets you print your Instagram photos as magnets, a miniature flip book or poster
  • Casetagram – why not print your photos for your next iPhone case?
  • Instapuzzle – this newly launched iPad app turns your photos in a puzzle
  • Postagram – send real post cards using your Instagram photos
  • Instarium – use your photos for your screensaver

Stay tuned in the coming weeks as I explore how brands are using Instagram.

Yours in photography,

Justine.