Tag Archives: inspiring

The Joy of Books

Type Books Signage


Books are more than pages of text and images and this gorgeous stop-motion animation video for Type Books, in Toronto Canada, reminds us of the joys of books. It also helps to remind us of the joy of wandering though the cramped shelves of the local neighbourhood bookstore, deciding which book has the potential to delight us. Even though I myself am a technology lover and I do love being able to read a book or magazine on my iPad, this video reminds me of feeling the printed pages, the smell of the paper of a new book and it sure makes me want to explore a little bookstore to find a new treasure to curl up and get lost in. I think that’s why this beautiful creation is so inspiring and in the short time since it’s release has had well over a million hits on YouTube and gone viral over the internet.

It is a lovingly crafted video that imagines what happens after the bookstore closes, with the books moving, dancing, changing in a domino-like effect and even reading one another. It’s whimsical, magical and inspiring.

What I also love about this video is that it was created by the owners (Sean Ohlenkamp and Joanne Saul) of the bookshop themselves with the help of 25 volunteers. It helps though, that Sean Ohlenkamp is also an associate creative director at a Toronto-based advertising agency and has created some other beautiful campaigns and stop-motion animation, you can see here.

“After organizing our bookshelf almost a year ago…my wife and I (Sean Ohlenkamp) decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. Everything you see here can be purchased at Type Books.”

Stop-motion animation is incredibly intensive, as everything is shot by frame-by-frame. Each change is a new scene. The owners and team of volunteers shot this video over four nights, starting as soon as the shop shut at 6pm, right through to 10am. Sean has estimated that each second contains approximately 10 frames, so in the almost 2 minutes of this video there’s about 1,200 frames.

I myself admire the time and energy this would have taken moving around every book for each frame, but a wonderful end result that’s spreading around the world, is worth it. What do you think of this campaign? Are you inspired to head out to a bookstore and buy a book to read this weekend?

Yours in awesome advertising,

Turning trash into art

One Beach Poster

In a very fitting promotion for a film about creative people who support clean and sustainable beaches, American ad agency BBDO SF, along with Barefoot Wine and the Surfrider Foundation, developed this inspiring and eye-catching billboard poster. As you will see from the video posted this mammoth piece of art was constructed using around 18,000 pieces of beach trash, collected from around the Southern California Coasts. The project took four local artists four days of careful selection, positioning and adhesion to create this brilliant display.

The colourful artwork not only successfully promotes Barefoot’s new film ‘One Beach,’ but also sends a clear message to viewers that litter belongs in the garbage and not the beach.



You can also check out the movie Barefoot Facebook page.


Yours in inspiring design


The Ultimate Pleasure Hunt


While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the internet in search of the ‘ultimate pleasure’.

In this online game you control a girl with your keyboard, as she runs and jumps through a series of websites, interacting with them and the brands within. Highlights of this include her ‘gate crashing’ a fashion show on YouTube, grabbing a hang-glider from a ski resort to fly through the sky and driving off in a luxury Saab.

The creative is great and had me gasping out an audible ‘WOW’ or amazed laugh every now and again. I can only imagine the time and effort it would have taken all parties involved to collaborate with all the brands and build this fun interactive experience.

The interactivity then follows through with the ability to submit your score, share on Facebook and challenge your friends to beat your score. First round for me was a score of 2,411, ranking me 1,185. Maybe you can beat mine when you check it out at pleasurehunt.mymagnum.com.au

The end result is an effective, fun and inspiring campaign that will have people talking about and sharing their experience with people all over the world, just like me.

Yours in pleasure hunting,