Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released.
It’s called “Incubus HQ Live” and runs until July 6. The band will spend time interacting with fans in person and on camera each day between 11am and 6p PT (that’s pacific standard time).
The livestream is being featured on the band’s website which you can check out here: Incubus HQ Live
The band commenced the livestream with not much of a plan in place prior to launch with guitarist Mike Einziger saying “We haven’t really planned a lot of it,” he says. “We’re going to leave a lot of it up in the air. There are a few things that are going to be planned, like I’m the guitarist, so I’m going to do a guitar clinic with fans.”
I find this use of social media and the capabilities of the internet fantastic and to see bands like Incubus take this kind of technology on board and use it to promote themselves and their upcoming album is a good lesson in the power of online space for product (of all kinds) promotion.
With good messaging and on time PR, this digital campaign is sure to be a roaring success for the band.
Yours in clever digital,