Google, incentives and looking after your staff.
Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff. One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he [...]
Google helps brand marketers with new online measuring tools
For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce [...]
CMO’s Guide to Social Media Sites
The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than [...]
Google in the future
Google has evolved constantly since its inception and is going to continue to provide answers to more and more complex questions.
Google Street View Now Shows Ski Slopes
The Google Street View snowmobile had been out and about capturing imagery for ski resorts using a special-made snowmobile made during the 2010 Winter Olympics. How awesome is this! Take a look at the YouTube below, it is amazing what they are able to show us with Google Maps now. Yours in Google Street Viewing, [...]
New social network to rival Facebook, Twitter and Google
I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane. Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already [...]
Paparazzi on Google’s Les Paul guitar
As a follow up to yesterday’s blog ‘Google creates playable logo‘ from Trish, I can confirm her predictions that people would embrace Thursday’s Google Doodle creation honouring Les Paul, were correct! The interactive toy inspired loads of budding musicians to upload their tunes to YouTube for everyone to enjoy. Among the covers were The Beatles’ [...]
Google creates playable logo
You will all, I’m sure, be familiar with the Google doodle and how Google is now famous for updating it’s logo on the search page to celebrate famous people and historical events on the day that they occur. Today, I noticed that Google have one of the most amazing doodles they have produced so far, [...]
Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility [...]
Can you really trust your Google search or Facebook feed?
When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines, [...]