Tag Archives: google

Android L: announced

After all the fuss, Android L is finally revealed.

The past few months have brought much speculation about the name, with rumours of Lemon Meringue Pie, Lemonade, Licorice and more.

As we now know, Android L is now officially known as Lollypop.

Giovannio Calabrese, creator of the Andriod sculptures for the Google HQ Android lawn, was very tight-lipped about this project, but has been teasing us since early October on his Google+ account.

From announcing his travel to Google HQ for a fresh coat of paint for the previous sculptures to going gaga about Licorice all over his Google+ page, he even called out volunteers for his ‘secret surprise project’.

On 15 October, spectators gathered from all over to be at Google HQ, receiving free lollipops to celebrate the sculpture and launch of the new operating system.

Official Video from Android’s YouTube channel.

Yours in Sweet Surprise,
Brio Team.

Google, incentives and looking after your staff.

Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff.

One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he or she has access to see a doctor at the Googleplex.

We all know that work at times can be stressful. Google recognises this too and they offer their staff a subsidized massage program. For a reduced fee, employees can receive a massage from a licensed therapist in one of Google’s massage rooms.

For something similar, cost effective and closer to home, there is a service called 3 Minute Angels. They come to your business in work hours and give your employees a blissful 5, 10 or 15 minute massage.

There are many incentives that you can offer your staff to keep them motivated and refreshed. Anything from, a free lunch once a month, to a team social event, there are lots of things you can do to show your staff you care and appreciate their efforts.

Or, if you can create get a massage room with an on-site masseuse, I say do it. Your staff will love you for it.

Yours in ‘wanna-be’ massage bliss,




Google helps brand marketers with new online measuring tools

For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools.

Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce better metrics, Google is hoping marketers will feel more comfortable allocating more of their money to online advertising.

I predict these tools will be perfect for a narrow audience as you will be able to understand how your targets are responding in realtime and adjust accordingly. These tools would have been a perfect for our recent sperm donor campaign due to the multiple parameters that contribute to a man being a good fit for the program.   Here is a little more about the tools:

Active View is going to significantly enhance a marketers understanding of how successful their online ads are. As Brian Zeug, Industry Director at Google says, brand marketers want to understand what they receive for the money they have invested.  Google Active will not only report on if the ad has been served, it will capture has the ad been viewed (as defined by the 3MS’s proposed standard, this is a display ad that is at least 50% viewable on the screen for at least one second). What I like the most about this solution is that marketers will only have to pay for viewed impressions.

Active GRP is taking the offline measurement of GRP (Gross rating point) used by the television industry (which reports on how many people saw the ads) and transitioning GRP for use in online ads.  This new metric will let marketers know who saw the ad, what they thought about the ad and what did they do? What is great about this is that the report is in real time so marketers can make changes and see results instantly.

A further explanation of this initiative is provided in the video above.

Yours in the better measurement of online advertising campaigns.


CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Google in the future

How often do you ask someone a question they don’t know the answer to, and their response is “Google it”?

I came across this video about the evolution of the Google search and it made me realise how much has changed since we started using Google. Little things like Quick Answers (where the answer to your question is listed before your search results) and Instant (where your results come up before you’ve finished typing your sentence) are part of Google’s ever-evolving quest for ultimate user satisfaction. They are working towards being able to provide the answers for questions like “What is the best time for me to sew seeds in India, given that there was a monsoon earlier this year?”
And once they’ve achieved this, they’ll start providing answers to even more complex questions!

Yours in search results,


New social network to rival Facebook, Twitter and Google

I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane.

Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already has users from more than 100 countries signed up, with most interest from the US.

It started out as just an idea last year and has taken a little over a year in the making when a few of them got together to see if it was possible. The tight-lipped technical crew has managed to keep it quiet until now.

Mr Hoad, 24, one of the team’s programmers, said Kondoot was a mash-up of the best features of the major social media websites. “Most of them do only their thing – nobody really covers more than that,” he said. “YouTube, for example, is big into video but the social side is not so good. We add that other dimension.”

The team of 10 who work full-time on the site’s business, legal and IT needs is currently working 18-hour days to develop new features.

Users can “friend” others, just like Facebook, but the main point of difference is the wide range of streaming video options.

Kondoot will allow users to broadcast streaming video from home or work live to the world.

“The video calling and text chatting is there and posting to profiles, but we add another dimension,” Kondoot spokesman Nathan Hoad told The Courier-Mail. “It’s mostly about connecting people and video is just one way to do that. “We think we can make a massive splash in the social media scene.”

Will you make the change to Kondoot?

Yours in social media
Angie Rapisarda

Google creates playable logo

You will all, I’m sure, be familiar with the Google doodle and how Google is now famous for updating it’s logo on the search page to celebrate famous people and historical events on the day that they occur.

Today, I noticed that Google have one of the most amazing doodles they have produced so far, a playable and recordable digital “guitar”!

Google Playable Doodle

To play the guitar, simply hover your mouse over the strings and bring your inner musician to life. I’m entirely convinced that it would be possible to create a full song using the interface of the doodle, so I am expecting over coming hours and days we’ll see an influx of these recorded and posted up to you tube and shared among social media sites.

The Google doodle is to honor the late Les Paul, the man who was one of the very first electric guitar musicians and built one of the first full solid-body electric guitars. He was an amazing artist and was always innovating new ways and ideas to capture his music. He created new ways to overdub music tracks back in the 1940’s which was really pioneering for that age.

This google doodle really has impressed me with it’s usability and also it’s connection with one of the most famed and greatest musicians of our time.

What does your Google doodle track sound like?

Yours in digital creativity,

Slash your advertising spend with Facebook ads and DSPs

When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility and Exposure) introduced early last year there’s still one media channel that wins hands down when it comes to measuring ROI – digital.

The two most exciting aspects of digital media buying for me has got to be Facebook Advertising and DSPs (Demand Side Platforms) allowing highly targeted advertising and minimising wastage. I’ll start with Facebook:

Facebook is seriously clever. Most people will know that when you fill out your profile – gender, age, location, relationship status and interests – you are providing Facebook with rich data that can be used to serve you targeted ads that suit your interests. Every time you ‘like’ a page you are also signalling to Facebook ‘hey I like this stuff’ and Facebook will allow advertisers to use this information and align you with brands that are suited to your taste.

Now despite what you’ve heard in the media Facebook is not actually handing over your personal data to advertisers and your security is NOT at risk – it’s just storing that data and allowing advertisers to set parameters for their ads. Seriously if you want to remain anonymous you can adjust your Facebook privacy settings or opt out of behavioral advertising here – but I’m yet to find someone who’d prefer to see ads that that they have no interest in, over ones that do.

Here’s some screen grabs showing you a few ways you can structure your Facebook Ad and target only those who might be interested in your brand (I particularly like what I call the ‘peer pressure’ ‘like tool which shows which of your friends like that page:

Now for DSPs:

Demand Side Platforms (DSPs) are changing the way online ads are bought and sold and has only just launched in Australia via Brandscreen. DSPs enable media buyers (and agencies) to bid and optimise across several exchanges in real time as well as manage the buy and creative placement of ads. As opposed to looking for an audience to deliver an ad to, DSP allows for people to be valued and targeted individually and anonymously and then be served a highly targeted ad. A bit like an online stock market for ads. Very exciting stuff!

Their website states: Brandscreen brings all the major exchanges within a single, self-serve buying platform, connecting you with Google DoubleClick AdX, Rubicon, AdMeld, Pubmatic, OpenX and ContextWeb. In Australia alone, Brandscreen is already seeing over 250 milion impressions available every day, covering over 2.3 million websites.

How are you measuring your advertising spend? It’s pretty complicated stuff so drop me a line at Brio Group if you’d like to talk more about getting more bang for your advertising buck.

Yours in behavioral advertising,