Tag Archives: facebook

CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?

 

 

But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.

 

 

Yours in taking things too far,

Anya

 

The Future of Marketing?

I believe technology is starting to creep into all areas of our life!  I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology.

We are living in an era where we are “talking” to people more often, but increasingly we aren’t verbally talking. Texting and posting on Facebook multiple times a days gives us instant gratification when things go wrong or when we want to share good news. We expect instant responses back and the demand on our time with these communication channels is increasing. We know so much more about each other, sometimes too much, than was ever possible in the past.

With all of this online communication, there is so much depth to our ‘character’ that can be constructed and perceived by reading / filtering the information we produce and share online. The other day I heard a discussion on breakfast radio about how more people break up with their partners over the Christmas period than at any other time of the year, a statistic that has been substantiated by Facebook! We have to realise that all of the information we are writing online is being used for marketing and in particular for gaining an understanding of specific target markets.

I see from my own personal experience, my need to know a lot of information before I will take action. To gain this information is easy – just search online.  From researching products to buy, where to eat, and what others are saying about a particular brand I am wanting to buy – the information is at my finger tips and available in minutes and then becomes data that is used to understand us.

We are also living in a time where we are seeing robots being designed to look after some of the monotonous tasks in manufacturing and being sought as companions in nursing homes (these robots can sounds the alarm if there is a medical emergencies as they are always ‘on’). Robots of the future will be looking after our kids, as a trust worthy baby sitter that knows the games the child likes to play, what a nutritious meal is and will know first aid for added piece of mind for parents.

I have noticed a considerable shift from asking friends and family for advice on personal issues, to these questions being asked of computers / robots with the perception that these technology lead devices will have the better answer, as they have the combined knowledge of the world that is current, unlike that of our family and friends. Have you noticed this too?

With all of this going on in my head,  I came across this YouTube video (actually it sent to me by Simon Phillips from DejanSeo, who like me has the same growing interest in examining and understanding how technology is shaping our communication). This video was originally put together for a marketing conference to spark discussion with the delegates about what the future of marketing could be, based on the current trends in the communication landscape.  Now, since being posted on YouTube, it has had over 205,000 views and has sparked alot of discussion, mostly negative.

Have a look at the video and let me know what you think.

Yours in the future of marketing,

Belinda.

Yellow Bird missing. Ransom note found.

I received a rather ominous email the other day from Yellow Bird Project. If you haven’t heard of them, Yellow Bird Project is an organisation that sells t-shirts that have been designed by an array of indie rock musicians. The profits from the shirts go to the charity of the musician’s choice. Their mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted. According to the demands of the ransom note, the only way to possible to save his life is to ‘like’ the Facebook page. If they get 10,000 likes, the bird might be spared!

The campaign is supported by a range of ‘have you seen this bird’ and ‘save the bird’ posters.

This online social media campaign is effective because it makes you feel emotionally involved with the situation. Will it work? Well, I liked it.

Yours in online marketing,

Anya

 

New social network to rival Facebook, Twitter and Google

I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane.

Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already has users from more than 100 countries signed up, with most interest from the US.

It started out as just an idea last year and has taken a little over a year in the making when a few of them got together to see if it was possible. The tight-lipped technical crew has managed to keep it quiet until now.

Mr Hoad, 24, one of the team’s programmers, said Kondoot was a mash-up of the best features of the major social media websites. “Most of them do only their thing – nobody really covers more than that,” he said. “YouTube, for example, is big into video but the social side is not so good. We add that other dimension.”

The team of 10 who work full-time on the site’s business, legal and IT needs is currently working 18-hour days to develop new features.

Users can “friend” others, just like Facebook, but the main point of difference is the wide range of streaming video options.

Kondoot will allow users to broadcast streaming video from home or work live to the world.

“The video calling and text chatting is there and posting to profiles, but we add another dimension,” Kondoot spokesman Nathan Hoad told The Courier-Mail. “It’s mostly about connecting people and video is just one way to do that. “We think we can make a massive splash in the social media scene.”

Will you make the change to Kondoot?

Yours in social media
Angie Rapisarda

The Inside Experience – world’s first social film

The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited!

The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside world is a laptop and this is where the social media genius kicks in. The object of the movie is to interact with Christina via the inside experience facebook page. The facebook page is Christina’s link to the outside world and her key to not only figuring out where she is, but to escape.

Members of the Facebook page, which can be found here: The Inside Experience are asked to assist Christina in her escape by posting to the Facebook page wall during specific hours of the day. All times are US time, so if you are as keen on this idea as I am, we are both going to be up very early!

Suggestions and advice given by the social audience are read by Christina and her decisions in the game are made based upon this advice. Of course, there will be a filter applied to the inevitable “not so useful” advice, but on the whole, I think the interest in this movie event far outweighs the users who may attempt to dilute the experience for those who are genuinely participating.

The movie is being sponsored by Toshiba (who supply the laptop that Christina uses in the film) and Intel (the processor on board the laptop), so this is the marketing angle of the movie in full swing, it’s integrated quite smoothly though so there’s no real hard sell on the average user.

I’m pretty excited about this new move by social media into what I like to call “live direction” of a film. If it works, I think we can expect to see more of this type of film being produced, perhaps even via iphone apps in your cinema chair. Imagine the possibilities, heading off to the same movie a number of times with the ending always being different depending on who else is sharing your cinema!

Please, let this idea take off!

Check out the trailer for The Inside Experience below:

http://youtu.be/AhjcUft3iNA

Yours in social films,
Trish

The Ultimate Pleasure Hunt

 

While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the internet in search of the ‘ultimate pleasure’.

In this online game you control a girl with your keyboard, as she runs and jumps through a series of websites, interacting with them and the brands within. Highlights of this include her ‘gate crashing’ a fashion show on YouTube, grabbing a hang-glider from a ski resort to fly through the sky and driving off in a luxury Saab.

The creative is great and had me gasping out an audible ‘WOW’ or amazed laugh every now and again. I can only imagine the time and effort it would have taken all parties involved to collaborate with all the brands and build this fun interactive experience.

The interactivity then follows through with the ability to submit your score, share on Facebook and challenge your friends to beat your score. First round for me was a score of 2,411, ranking me 1,185. Maybe you can beat mine when you check it out at pleasurehunt.mymagnum.com.au

The end result is an effective, fun and inspiring campaign that will have people talking about and sharing their experience with people all over the world, just like me.

Yours in pleasure hunting,

Dawn

Facebook group chat

At the Facebook headquarters in Palo Alto, founder and CEO Mark Zuckerberg made a really interesting announcement about upcoming enhancements to Facebook’s chat capabilities. In particular, he’s announced what’s called Group Chat.

Facebook Group Chat is a multi-person feature which is inspired by the functionality already inside the Facebook Groups chat area. The functionality is rolling out progressively as of now so it should be interesting to see what the take up on this type of chat functionality is. This will also be incorporated into the design of the new Facebook chat.

Personally, I rarely use the chat feature on Facebook. I find that my friends aren’t online when I am or it’s just as quick for me to call them to ask them the same question. In terms of users, it would be interesting to see if this type of enhancement generates more interest in the chat features. It should be noted though that Facebook did announce also that more than 50% of users of Facebook are active in Facebook Groups, so perhaps the enhancements to chat will receive a warm reception?

The thought process behind the upgrades seems as though it is to make Group Chat more accessible to all users and allow more ad-hoc conversations and interactions to take place.

In a business environment, with Facebook becoming more and more prominent in daily operations the introduction of Group Chat may just be what we’ve all been waiting for. A quick and easy way to chat to an industry group, organise an event, even recruit new staff. Also, with the pending release of the Skype powered video chat feature, I think this is a massive solidification of Facebook’s place in any digital or social media strategy.

What are your thoughts on Facebook Group Chat, will you use it?

Yours in Facebook,
Trish

Social media in emergencies

Social Media is, by far, one of the most powerful tools on the web. It’s a fast paced way of getting news out to friends, family and the world.

In recent times, we have seen the world victim to a number of natural disasters and other emergencies which have been instantly relayed globally via social media networks. This led me to think about how I would use social media in emergencies.

I did some searching around the net and found this excellent infographic which portrays how social media is used in emergencies.

I find it astonishing that technology that was almost unheard of 10 years ago is now dominating not only our businesses but also our personal lives. For social media to become the vehicle it has, is truly amazing.

Check out the infographic below (courtesy of Credit Loan)

Yours in social media,

Trish

Facial recognition switched on by Facebook

If you’ve noticed yourself being Facebook tagged in more photos by your friends in the last 48 hours, it’s due to facial recognition options being rolled out across Australian Facebook accounts in the last 48 hours. The settings that have changed affect all users and their privacy options, meaning that it is up to Facebook users to “turn off” the option of being automatically recognised in photos shared across the social media site.

Whispers of the new “Tag Suggestions” have been floating around the web since December last year. Mashable has a great story about the new feature which can be read here.

The idea behind the new Tag Suggestions is to make it easier to tag friends and family in photos that are uploaded onto the social networking site. It is in a way, similar to recognition used in programs like iPhoto, in that, the system will “look” at who is in the photo and then make suggestions of who they might be and present the user with a number of options for quicker tagging.

It will be interesting to see how users respond to this kind of default setting being applied to their Facebook accounts.

What do you think of Facebook’s facial recognition?

Yours in Social Media,
Trish