Tag Archives: facebook for business

Facebook group chat

At the Facebook headquarters in Palo Alto, founder and CEO Mark Zuckerberg made a really interesting announcement about upcoming enhancements to Facebook’s chat capabilities. In particular, he’s announced what’s called Group Chat.

Facebook Group Chat is a multi-person feature which is inspired by the functionality already inside the Facebook Groups chat area. The functionality is rolling out progressively as of now so it should be interesting to see what the take up on this type of chat functionality is. This will also be incorporated into the design of the new Facebook chat.

Personally, I rarely use the chat feature on Facebook. I find that my friends aren’t online when I am or it’s just as quick for me to call them to ask them the same question. In terms of users, it would be interesting to see if this type of enhancement generates more interest in the chat features. It should be noted though that Facebook did announce also that more than 50% of users of Facebook are active in Facebook Groups, so perhaps the enhancements to chat will receive a warm reception?

The thought process behind the upgrades seems as though it is to make Group Chat more accessible to all users and allow more ad-hoc conversations and interactions to take place.

In a business environment, with Facebook becoming more and more prominent in daily operations the introduction of Group Chat may just be what we’ve all been waiting for. A quick and easy way to chat to an industry group, organise an event, even recruit new staff. Also, with the pending release of the Skype powered video chat feature, I think this is a massive solidification of Facebook’s place in any digital or social media strategy.

What are your thoughts on Facebook Group Chat, will you use it?

Yours in Facebook,
Trish

Sharing is caring: how social media can transform your business

A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasingly important to engage in clear, open, two-way communication.

With this in mind I’d like to introduce Gary Vaynerchuk, who is a perfect example of how engaging consumers (or simply those who share your passions) can lead to brand success.

In 2006, Gary Vaynerchuk created WineLibrary.com, and as part of that The Thunder Show was born – which is part wine advice, part sport commentary and all exuberant personality and passion. He also began searching for ways to engage with people who shared his passions, but  this was all outside of his role running a million dollar wine business. What set him apart was that instead of simply communicating to his audiences, he engaged with them by answering questions and providing instant information. These people in turn began following his online programs, comments and posts, all without prompting by Gary.

So what did he do differently to gain this organic following? Gary cared. He cared enough to cultivate relationships the old fashioned way – by listening, responding and not plugging his services to get something back. He communicated in a real and meaningful way – not simply dictating information to yield a sales result.

Through sharing his passion, Gary has morphed into a social media guru, dispersing priceless advice on the significance of online engagement and more importantly the power of The Thank You Economy. Now, I could explain what it’s all about, but part of Gary’s brilliance is the passion he exudes when discussing the topic.

[briotube]http://www.youtube.com/v/2UkiM3OaHxw[/briotube]

Viewer advisory: This program contains explicit language

Yours in social media for business,

Sheri

How to grow your fanbase on Facebook

How do I grow the fanbase so more people are engaged and have exposure to the brand?” Every Marketer asks themselves this question when they’re working to build a brand through social network sites.

First, you need to be clear on the rules for promoting a brand through Facebook. From a marketer’s perspective, we recommend reading the Facebook Promotions Guidelines. If you’re across these rules you’ll have a better chance of not getting on the wrong side of Facebook (and in turn get banned, as that wouldn’t be good for the brand you’re promoting!).

There are two main ways to get fans on Facebook:

1) Be likeable

The first way is to become a celebrity or have a well known brand people which people will actively seek out and become a fan as a way of affiliating themselves. In these categories, generally there is no issue in how to get fans. All you need to do is post regular updates and information that’s engaging to fans to keep you top of mind. This will help organically grow a fan base (as when your fans interact with your page, this interaction is spread virally to their Facebook friends). Justin Bieber is famous and has an astounding 21,849,746 Facebook fans and Gucci is a great well known brand that has 3,791,867 Facebook fans.

2) Incentivise

The second way is to have some kind of incentive to ‘like’ your brand. I know this sounds simple and is basic marketing, but there are many ways, and some very creative, to do this. Here are some ideas you could try:

• Give people a discount or a prize for being a fan on Facebook.  They could be weekly draws, like: ‘Mention the special Facebook code when you come in store’ etc.

• Give them something special to engage with once they have liked you. For example, once you become a fan of Barbie on Facebook, you can shop at the exclusive pop-up store in NYC.

• If you have a specific product or service, now is the time to engage with your target market with helpful information, feedback or news from the industry.

A bit of coding goes a long way

Customise a tab in Facebook to act like a landing page where you can create a call to action, sell something or create some intrigue.  You can be really creative with this page as it acts a little like a mini website on Facebook and only requires some simple coding.

Engagment ads on Facebook

At Brio Group we have had a lot of success with Facebook advertising. It can be really specific and you can limit your spend with a pay per 1000 impressions or pay per click (like AdWords). It’s a great way to build awareness to your new product or service, or to build up fans for your brand or product before you launch. If done well this can be one of the most cost effective advertising strategies you will do. I always advise that when advertising on Facebook  remember people are expecting something for FREE or really cheap so promote discounts, giveaways, tell your fans about your competition, etc. Then make sure to link to your customised landing page where there are more details, or a custom tab on your Facebook Page – never just sent them to the Facebook wall.

Appoint a Facebook account manager

My final tip is to get an account manager if you’re really serious with your Facebook Advertising. They will be only too happy to help you work with Facebook to approve competitions, create effective ads and help you get the most of the latest developments from Facebook.

Yours in Facebook marketing,

Belinda

14 updates to Facebook Pages & how this will benefit businesses

Social media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer’s ability to connect with a business. You’ll notice the changes allow a business’s Facebook Page to look very similar to an individual’s personal Facebook page. Customers can easier navigate business’s pages now, plus there are loads of other advantages.

Involver has published a great post outlining the new changes:

1-Photo strip above the Wall (with the most recent photos you posted or tagged) TIP: To optimize your photos size them to 96x67px in order to fit in the space provided and plan for them to be in random order.
2-Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold)
3-Profile picture reduced from 200 x 600 pixels to 180 x 540
4-Blurb box that was below the Page picture moved to info tab
5-Pages can Like other Pages, not just favorite them
6-Featured Pages and Admins
7-Page category
8-Choice for Wall posts between “Everyone” and Page posts only
9-Mutual Friends and Interests section
10-Ability to interact on Facebook as your Page
11-Ability for admins to post and comment around the site under their Page’s alias
12-News feed of updates from Liked Pages
13-Pages can now feature iFrame tab applications
14-Email notifications when users post or comment

To read the full story, visit the Involver blog.

Businesses can preview these changes now. These advancements will come into full effect in about four weeks (mid March 2011).

Yours in social media news,

Julia

Social media for business

Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact.

Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication plans. To help businesses take the first steps for social media success, here we share a preview of our top 6 tips.

1) Select your Social Media Sites
You could spend weeks wading through the sea of social networking sites, only to return to the top five. Some businesses use just one, others use a mix. Select the best sites that fit your strategy, audience, and your dedication to update each site with regular, fresh content. You may like to consider: Facebook, Twitter, LinkedIn, YouTube or My Space.

2) Look, Listen and Learn
Instead of diving head first into social media, it’s best to look at what your competitors are up to and how the big guns get it right. Look at how your competitors are engaging with their followers. What information can you gather about how their audience interacts with them? Some companies fail by simply using social media as a soapbox to promote their company 100% of the time. It’s vital to remember that social media is not about blatant promotion; it’s about connecting with your audience with engaging content.

3) Social Media Strategy
Social Media is fast becoming a must-have for every business moving and expanding in the online space. Did you know that 60% of businesses who use social media do not have a strategy – simply because they don’t have time? Don’t follow their lead! Without a strategy you’re not getting the best return on your digital investment. Your strategy should align with your business’s objectives and goals, and be a living document.

4) Social Media Policy
A social media policy is your business’s internal rulebook for using social media responsibly. Your policy should feature accountabilities, responsiveness guidelines, brand reputation management plans, and a risk analysis. Your staff will refer to this guide to ensure consistent communication and timely actions and engagement. And importantly, to ensure they follow procedure to water down any negative comment fires.

5) Clever Content Creation
Content is king; it helps drive conversations and inform. Without regular content, your audience will soon forget about your brand. Therefore regular content that is carefully targeted to your audience to encourage interaction, or to spark action, is the lifeblood of your social networking page.

6) Monitor, Measure and Reporting
One of the benefits of social media is that it’s completely measureable. This is why it’s so important to establish your goals early on in the game.

If you found these tips handy and would like to explore the FREE full article, complete with helpful Brio Group expert tips, visit our website.

Yours in social media for business success,

Julia

The Social Network Trailer

[briotube]http://www.youtube.com/v/lB95KLmpLR4[/briotube]

Facebook seems to be everywhere lately. It’s become a daily addiction for most, businesses are jumping on board and working out Facebook marketing,and now Hollywood has made a feature about it. Take a look at the trailer, I’ve got to admit I’m pretty interested in watching it. Are you?

Yours in social media,

Julia

Facebook apps to supercharge your Facebook Page [video]

[briotube]http://www.youtube.com/v/nRfAmOAVPFk[/briotube]

Have you ever wondered what Facebook apps can truly supercharge your Facebook Business Page? Do you regularly host promotions, competitions, or draws? Or maybe you’d like to discover how you can integrate live chat and a live video stream to your page? Take a look at this video from Social Media Examiner TV – I found it really helpful, and enjoyed the marketing tip at the end. What Facebook apps do you use?

Yours in social media,

Julia