Tag Archives: digital media

Splendid art at Splendour in the Grass

As one of the 30,000 or so people donning my gumboots for Splendour in the Grass this weekend, I’m getting excited not only for the big acts, but also for the inspiring Spendour arts scene. This year there will be a range of interactive, digital media, street art, sculpture, peformance art and installations from Australian and international artists.

As part of Splendid (a partnership between Lismore Regional Gallery, Northern Rivers Performing Arts and Splendour in the Grass) artists, Jimmy McGilchrist and Lachlan Dowd will produce an interactive digital media project called Curious Creatures. Strange and beautiful creatures will be projected from the surrounding woods onto the festival fence line, as they roam the perimeter and respond to the actions of passers-by.

Another Splendid project is Close Encounters, by artist Jordana Maisie. A huge 6.5m UFO hovers over the crowd, with its mirrored surface reflecting the world around it. The crowd is invited to send a text to the phone number provided and have their message enter the dialogue appearing on the LED screen that wraps around the edge of the object.

Can’t wait! See you there!

Yours in festival arts,

Digital media budget? Let’s include YouTube marketing!

If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest.

YouTube announced that users from across the globe upload more than 48 hours of video every single day to the service. This is a reported 37% increase in video uploaded every minute in the past six months. These are phenomenal numbers and worth taking note for any marketing manager looking to move more to the digital space.

Over the past weekend, YouTube set a new record in user interest – over 3 billion video views in one day! This is a 50% increase in usage compared to last year.

Infographic courtesy of Photographer1773

A number of clients approach me here at Brio Group with questions about the value of using YouTube as a medium and assigning marketing budget towards it. My advice is if you can see where your product or service is transferable, not only to the web but to video, YouTube is a cost-effective way to spread the word about your company and your offerings.

I’d be happy to discuss in more detail with you, so feel free to get in touch with us if you would like to be a part of the YouTube explosion!

Yours in YouTube marketing,