Tag Archives: communication

The Future of Marketing?

I believe technology is starting to creep into all areas of our life!  I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology.

We are living in an era where we are “talking” to people more often, but increasingly we aren’t verbally talking. Texting and posting on Facebook multiple times a days gives us instant gratification when things go wrong or when we want to share good news. We expect instant responses back and the demand on our time with these communication channels is increasing. We know so much more about each other, sometimes too much, than was ever possible in the past.

With all of this online communication, there is so much depth to our ‘character’ that can be constructed and perceived by reading / filtering the information we produce and share online. The other day I heard a discussion on breakfast radio about how more people break up with their partners over the Christmas period than at any other time of the year, a statistic that has been substantiated by Facebook! We have to realise that all of the information we are writing online is being used for marketing and in particular for gaining an understanding of specific target markets.

I see from my own personal experience, my need to know a lot of information before I will take action. To gain this information is easy – just search online.  From researching products to buy, where to eat, and what others are saying about a particular brand I am wanting to buy – the information is at my finger tips and available in minutes and then becomes data that is used to understand us.

We are also living in a time where we are seeing robots being designed to look after some of the monotonous tasks in manufacturing and being sought as companions in nursing homes (these robots can sounds the alarm if there is a medical emergencies as they are always ‘on’). Robots of the future will be looking after our kids, as a trust worthy baby sitter that knows the games the child likes to play, what a nutritious meal is and will know first aid for added piece of mind for parents.

I have noticed a considerable shift from asking friends and family for advice on personal issues, to these questions being asked of computers / robots with the perception that these technology lead devices will have the better answer, as they have the combined knowledge of the world that is current, unlike that of our family and friends. Have you noticed this too?

With all of this going on in my head,  I came across this YouTube video (actually it sent to me by Simon Phillips from DejanSeo, who like me has the same growing interest in examining and understanding how technology is shaping our communication). This video was originally put together for a marketing conference to spark discussion with the delegates about what the future of marketing could be, based on the current trends in the communication landscape.  Now, since being posted on YouTube, it has had over 205,000 views and has sparked alot of discussion, mostly negative.

Have a look at the video and let me know what you think.

Yours in the future of marketing,


What has happened to our Communication?

Wow, I’ve just watched a fascinating TED Talk with the Brio Group Team this morning that really makes you think about what has happened with the backward evolution of our human interaction, communication and lack of personal contact.

Sherry Turkle, author of ‘Alone Together’, explains how todays generation of teenagers have been brought up competing with mobile phones from an early age. She gives examples of that feeling when you get picked up at school and you have that connection with your parent with instant eye contact at first sight and you feel like you’re everything in the world to them. Now all too often kids are greeted by their parents on their mobiles.

Parents have taken multi-tasking to an extreme which is affecting the kids of today. Another example Sherry shares is how a mum is reading a bedtime book in one hand and in the other hand checking her mobile. So multi-tasking has lead to multi-lifing.

We’ve all become so accustomed to instant gratification that we’ve dumbed down our communication online to get quicker responses and in turn less thought is required from all parties.

Even I admit that I prefer emails to phone calls as I’ve become so quick with them at work and I find it effective to keep the paper trail if I need to refer back to it. But not using the phone is almost impossible for me as a Studio Manager / Design Account Manager, not only is that bad customer service but that strong relationship gets lost and watered down.

I have overtime worked out a method that best suits my heavy workload and that is batching my work in zones; so I can be my bubbly happy self on the phone and on the other end of the scale I can zone out and do the serious stuff that also keeps my clients happy like quoting, research and invoicing.

I found Sherry’s talk pretty deep but also very true! Watch this TED Talk and let me know your thoughts and share what you’ve taken from it.

Are you going to become aware of your behaviour and possible change it for the next generation?

Yours in Communication,
Amber van Sloten

Communication in business

With so many businesses focusing their attention to an online environment through their websites, have you stopped to take stock of how communication takes place in your business?

Traditional methods of communication such as phone and fax are becoming outnumbered by online communication options such as Skype, Instant Messenger programs and most certainly, email.

I was thinking about communication in business today when reading over a recent study done in the U.S. which found that 24% of adults in the U.S. had used the internet to make phone calls. This has grown immensely over the last few years and it got me thinking about how many of those people had thought about integrating internet communications into their service offerings for clients. Here at Brio Group, we make use of programs like Skype to keep in contact with clients who are in different cities to us and also with each other if we are working from different locations.

Other communication avenues to consider are social media, where more often than not, clients and customers will feel comfortable to engage with your business. These could be questions or concerns as well as positive and negative feedback. All of these comments and ideas from your target audience are excellent ways of communicating your message and having a well rounded customer service effort.

Many large corporations are embracing the internet and using it to their advantage when servicing customers and clients.

How does your business communicate?

Yours in great communication,

Brisbane art galleries re-open after floods

The Queensland floods have put life on temporary hold for many people and businesses whilst the rebuild continues. Thankfully, life in Brisbane’s art world has now stirred with the re-opening of Brisbane’s premier art venues, The Queensland Art Gallery (QAG) and Gallery of Modern Art (GoMA), last week. The doors burst open to welcome the art-loving public back to enjoy exhibitions including Scott Redford: Introducing Reinhardt Dammn at QAG and the popular 21st Century: Art in the First Decade at GoMA.

Also joining the line-up is GoMA Talks. The fortnightly (until 14 April) Communcation – Who are we in the world of Web 2.0 series is hosted by Antony Funnell who invites the public to engage with a panel of ABC’s Radio National presenters on the issues that defined the first decade of the 21st century.

You can discuss how Web 2.0 fits into our world today. Web 2.0 refers to the interactive capabilities from the ‘second generation’ of the World Wide Web and includes social networking sites, blogging, video sharing and wikis. It will be an interesting talk, as the way we experience and use the internet today has changed greatly, especially with user-generated content being such a driving force behind Web 2.0.

If you’d like to pick the brains of industry experts from a range of fields and disciplines, join in the next talk on March 3 2011. You can also interact via the webcast, streamed live via the 21C Blog. Plus, why not tweet your questions to the panel during the events using the hashtag #GoMAtalks. You’ll be interacting in true Web 2.0 fashion!

For more information of the public talks, as well as visitor information and date changes to exhibitions, visit the Re-opening Update via the galleries’ website.

Yours in Brisbane art galleries,


Internet state of play 2010

The internet and its technologies is something that we as a community sometimes take for granted. Now more than ever, the internet is being embraced by companies worldwide. Discover how Brio Group can help harness your company’s digital capabilities.

While many of us are aware of our own internet use, such as the number of emails we receive a day, how many friends message us on Facebook, or how many websites we visit and what they are – it’s sometimes hard to imagine what these numbers would equate to if multiplied by all of the internet users worldwide.

Focus is a website which provides loads of information for business professionals and has most recently produced a graphical data representation titled “The State of the Internet: Summing up 2010“.

The image draws data from a number of sources including Facebook, Verisign, Twitter and Flickr and compiles it into a snapshot of the number of internet users in 2010 and what they have been doing.

Some of the numbers are quite phenomenal such as 3000 images being uploaded to Flickr every second, 2 billion videos being watched on YouTube for the year and 100 million new accounts created on Twitter.

The image is really quite impressive, to take a look at yourself, CLICK HERE to be taken to the Focus website to view.

How much do you contribute to the figures?

Yours in Digital,


Social Media – the reporters of the modern age

With the flood waters slowing releasing their hold on Brisbane, the city is very slowly stirring back to life. Not only has the event been life changing for young Brisbanites who never saw the fury of the 1974 flood, it’s been a momentous leap forward in the communication sector. Facebook and Twitter faced their biggest test yet – used as a call for help, to access information, to share the experience through video and photography, and connect with loved ones on the other side of the world.

For many years I refused to see the benefits of these social media sites, but the flood of 2011 has truly opened my eyes to the amazing capacity, and speed, at which we can now communicate. Visually, it’s been an incredible experience – with video footage of the Toowoomba flash flood spreading with lightning speed – seen on Facebook hours before it was shown on any other information and news channels. The Queensland Police Service embraced Facebook, using it like a notice board, and regularly posting information about press conference times, flood conditions and streaming live video. Facebook has become the ultimate channel of information from which even the news is now accessing its main stories and visuals.

But this raises a whole new set of questions that I think will become very prominent over the next few years when we fully begin to grasp just how much Facebook has changed from being a distracting smoko break, to the biggest media giant since News Corporation. As I found myself searching Facebook for flood information and graphics, I began to realise that the eyewitness account seems to have found more prominence and value, than a fumbling, put-on-the-spot news reader trying to ‘wing it’ with breaking news. The public has essentially become the reporters, photojournalists and film makers of the modern age – and for free.

How, then, do the creative industries expect their work to be valued in any monetary capacity if everyone can ultimately be the photographer, the reporter, the film maker… for free. In the race to be the first to report, when does the quality of the craft disappear to compensate for the speed at which it’s delivered to a hungry public? What does this continued evolution in communication mean for those whose careers are based on roles that could now become obsolete?

Yours where you see it first,


Peter Buckley’s helpful public speaking tip for relaxing nerves

Peter Buckley, Brio Daily's Guest Blogger

Hi Brio World and thanks Belinda Vesey-Brown (Brio Group MD) for the invite to be your first guest blogger on your daily blog.

As a Corporate Communicator Coach and Presentation Skills Trainer I am regularly asked, and it happened again just the other day, what is the most common thing people get wrong or make difficult for themselves when they have to stand up in front of a group and speak.

When we come under that sort of “Focus Under Fire” moment we tend to forget to breathe. I know it sounds weird, because we breathe all day and night without really having to think about it but, with the rush of adrenalin into your system, your heart rate rapidly rises and breathing tends to become snatched, leading to oxygen deprivation pretty quickly.

You’ve seen elite sprinters at the Olympics and Commonwealth Games taking in deep breaths to calm their nerves, oxygenate their body and release tension. Footballers who are going to play for a couple of hours do exactly the same thing just before the opening whistle for all same the reasons.

That’s why remembering to breath steadily, calmly and in a controlled way will help you to create a great first impression when you stand up to speak. It will slow down the nerves, make you feel more comfortable and in control.

Next time you’ve got to face an audience, remember to take a a few deep breaths. Let us know how you go!

Yours in public speaking,

Peter Buckley – Guest Blogger

Peter Buckley is a top line communicator and has spent 24 years “on-air”, 12 of which were spent at B105. He is now a Speaker, MC, Facilitator, Presentation Skills & Media Skills Coach and Trainer and Voice Artist. www.peterbuckley.com.au