I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way.
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
The stunt is pretty brilliant. Unsuspecting travelers at Antwerp Central station in Belgium, thirsty for some Coke, step up to a vending machine and are prompted with the following question: “Want the chance to win exclusive tickets to Skyfall?” If their answer is yes, they’re given a challenge — they have 70 seconds to race to platform six.
Of course, this is a stunt and the stuff viral videos are made of — Coke Zero isn’t going to make the task as easy as it sounds. There are plenty obstacles planted along the way, like spilled oranges (one guy totally eats it!), a dog walker with tangled leashes and frustrating joggers who won’t get out of the way. It’s amazing to watch.