I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way.
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.
Just another way to use communication in advertising.
Diet Coke, currently the N0. 3 soft drink in the world (according to The Coca-Cola Company) have introduced a limited-edition design to celebrate Coca-Cola’s 125th anniversary.
The design was created by Turner Duckworth, who have produced some simple and clever designs for many of Coca-Cola’s products over the last few years (see below).
What I admire is the simplicity and boldness of just cropping in on the Diet Coke logo.
“There’s no visual fizz, no gratuitous waves, no fake swear drops, just a big-ass Diet Coke logo”, as Brand New blog put it. It’s simplicity at it’s best and is a great way of showing that a brand/product doesn’t always need all the bells and whistles to be eye-catching and inspiring. I do think the only minor downside is the placement of a smaller version of the logo three times, perhaps it’s a couple too many, for such a recognisable brand all over the world.
Whether it was intentional or not, I also like how the cropped form of the logo almost creates the word ‘ok’ when two cans are placed together. It creates a quirky and playfulness to the design, which I think is a core theme for the Coca-Cola and Diet Coke brands. It shows a bit of personality.
The following are some more of the designs developed by Turner Duckworth. I really love the bottom five cans designed for the USA Summer 2009 campaign to coincide with Independence Day. They’re fun, quirky and make me smile.
So what do you think of the limited-edition Diet Coke rebrand?
To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”.
The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has been printed to mark the occassion but the digital version is considerably more cost effective at only $4.99 compared to the book which will retail at up to $650.
The app includes a number of vintage ads, campaigns and also photography of some of the most well known faces in the world such as James Brown and President John F Kennedy. The app also includes extra video content that well, a book just can’t deliver!
3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola’s 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand’s greatest campaigns. It stands out like a sore thumb in a sea of darkness! It’s fun and engaging and you can’t help but feel excited – a bit like fireworks!
Another company that took outdoor to the extreme recently was Target with their fashion lightshow spectacular. They used utilised real models, a New York City building and some very clever light work – check out the footage below.
When big and bold is better and you have the budget to match, then why not create a stir in the streets. Your name will be in lights long after its switched off. But only if your campaign is memorable and sharable thanks to smartphones and social networking.