Tag Archives: Campaign

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?



But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.



Yours in taking things too far,



A bit of Japanese inspiration

I recently visited Japan and came across these striking posters in a subway station. I believe the posters were part of a campaign promoting the Tōhoku region as a place to visit. This is the region including Sendai, that has recently been effected by natural disasters and in typical Japan style, they are getting straight back to business!

The campaign caught my eye because it incorporates some timeless graphic design principles, taking inspiration from Bauhaus designers like Wassily Kandinsky. It focusses on simplicity, limiting the amount of text and the number of colours for maximum impact. The posters use striking angles, directing the eye and creating a dramatic effect.

The campaign was applied to various posters, ads and flags in transport stations throughout Japan.





Yellow Bird missing. Ransom note found.

I received a rather ominous email the other day from Yellow Bird Project. If you haven’t heard of them, Yellow Bird Project is an organisation that sells t-shirts that have been designed by an array of indie rock musicians. The profits from the shirts go to the charity of the musician’s choice. Their mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted. According to the demands of the ransom note, the only way to possible to save his life is to ‘like’ the Facebook page. If they get 10,000 likes, the bird might be spared!

The campaign is supported by a range of ‘have you seen this bird’ and ‘save the bird’ posters.

This online social media campaign is effective because it makes you feel emotionally involved with the situation. Will it work? Well, I liked it.

Yours in online marketing,



Konzertmilch campaign boosts concert and milk sales…genius!

Seriously, stuff like this makes me all gooey…and a bit teary…is it sad that an ad campaign has this effect on me? I just love how this out of the box thinking can boost not one, but two products at the same time. Seriously check it out…

Yours in advertising inspiration,

The Ultimate Pleasure Hunt


While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the internet in search of the ‘ultimate pleasure’.

In this online game you control a girl with your keyboard, as she runs and jumps through a series of websites, interacting with them and the brands within. Highlights of this include her ‘gate crashing’ a fashion show on YouTube, grabbing a hang-glider from a ski resort to fly through the sky and driving off in a luxury Saab.

The creative is great and had me gasping out an audible ‘WOW’ or amazed laugh every now and again. I can only imagine the time and effort it would have taken all parties involved to collaborate with all the brands and build this fun interactive experience.

The interactivity then follows through with the ability to submit your score, share on Facebook and challenge your friends to beat your score. First round for me was a score of 2,411, ranking me 1,185. Maybe you can beat mine when you check it out at pleasurehunt.mymagnum.com.au

The end result is an effective, fun and inspiring campaign that will have people talking about and sharing their experience with people all over the world, just like me.

Yours in pleasure hunting,


Designing our environments

Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks?

Well the people of Auckland have done just that with their “Beautify Your City” campaign which aims to prevent the illegal dumping of rubbish in city flowerbeds, as well as making the rubbish placed on sidewalks impressively “disappear” before our eyes. The result of this campaign turned ugly sidewalk displays like this:

…into beautifully hedged CBD pathways and gardens like these:

So as we move towards a more environmentally friendly world, where recycling is encouraged more frequently, it’s nice to see even our unrecyclable waste can be beautified and reused, if only for a short time.

The only question I have now is when will they be coming to Australia so I can stop taking out the rubbish (which is a personal hate chore of mine) and start designing my environment?

Yours in urban design,


They don’t make them like they used to…

I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my goodness it’s fun to look back on them for a laugh! Here are some great advertisements from the 70s that will make you thankful it’s 2011. Some of the copywriting is just brilliant!

So if you’re flipping through a magazine and see a particular ad that defines today, keep it somewhere safe. Who knows, we could look back in 40 years time and have a good laugh at those flip phones, big cars or bright clothes and wonder what on earth we were thinking!


Yours in loving the present,

Oprah to host her Farewell Season show at Sydney Opera House


Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win for Tourism Australia, giving our great land the sort of magical exposure that money simply cannot buy.

The big news was announced by Oprah to her fans, who collectively flew into a frenzy of excitement when she invited them to come along. Oprah told the audience: “This is my last chance to do something really big. Maybe I should take all of you with me to the other side of the world. We’re going to Australia!” As the audience erupted in excitement, the nose of a Qantas jet edged onto the set before John Travolta stepped out of the jet to greet the ecstatic audience. More details of her Farewell Season show can be found here.

Oprah and her audience are believed to visit Australia for about ten days in December where they will explore our country before filming the show at the Sydney Opera House (expected to be dubbed, ‘The Oprah House’!). The show will be part of the 25th and final season.

Queensland Premier Anna Bligh today announced that Oprah will visit Cairns during her visit, and told the Cairns Post “it was a phenomenal opportunity” for the tourism industry after the Global Financial Crisis. It’s believed a holiday package based on Oprah’s Queensland trip will be developed and marketed to tourists.

This incredible PR opportunity follows the remarkable  2009 “Best Job in the World” global campaign that searched for an Island Caretaker to set up camp in a beautiful Whitsunday Island’s pad and report back to the world of their experiences. News stations world-wide picked up on the story and the campaign catapulted to massive heights, even landing on The Oprah Winfrey Show, where Oprah interviewed the UK winner Ben Southall.

The marketing influence of Oprah is enormous. 2011 looks to be a very interesting, and hopefully very lucrative, year for Tourism Australia. We will be keeping an eye on this story!

Yours in PR-wins,


Doritos Make an Ad winner announced!


Last night the winner of the Doritos‘ “Make an Ad, Make a Fortune” competition, where consumers were invited to make their own ads, was announced during an ad break on Good News Week on Channel 10.

Congratulations to Alex George for his winning ad, the Australian-obsessed ‘Dennis’. The comical ad has scored Alex a nice $25,000 plus he was entitled to $1 for every vote he received, so that’s another $4491 (his masterpiece was voted 4491 times!).

The competition was created by ad agency Clemenger BBDO Sydney, and I believe is a great example of handing over your brand to the consumer to have some fun with. Why not check out the other finalists (see below). Which one is your favourite?



Yours in campaign-goodness,


HTML Email Campaigns

When it comes to HTML email campaigns, what you want to keep in mind is that tables are your friend… actually, your best friend! I generally use tables for every email I create at Brio Group. You need to make sure that you know the limitations of your users’ email client, whether it be GMail, Yahoo, Hotmail, Outlook etc.

A key point is to set the width in your table <td> tags. Don’t assume that if you don’t specify a width, the cell will just work it out, as I can tell you now, it won’t. Stick to pixels, percentages are not rendered properly in some email clients, especially Outlook 2007 which seems to have gone back in time. Avoid using CSS padding and margins on your cells –  if you can get away with using a nested table to do it, then use that. You will get a much better result in the real picky email clients.

When setting a background colour to your email, avoid doing it in the <body> and <head> tags using CSS. Use it in a table that is stretched 100% with the <td> cell background. E.g. <td bgcolor=”#000000″> for a black background. Unfortunately, Windows Live is not playing nice and requires a little more additional coding. Simply place the below code into the <head> section of the HTML email and that should do the trick.

<style type=”text/css”>
.ReadMsgBody { width: 100%;}
.ExternalClass {width: 100%;}

Never use CSS style in the <head> tag. As much as you want to, and are used to, stay away from it. It generally gets stripped by the email client. Use inline styles instead, you will be surprised on what does work with CSS inline styles on <p> tags for example. Most developers like to keep using the horrible and outdated (this really should have the same standing as ye faithful <blink>), <font> tag.

With your CSS styles, don’t use shorthand! Email clients might not accept that as a proper colour for instance. E.g. <p style=”color: #000;”>. Always use #000000 instead of #000.

Images in emails … well, try not to use to many of them! Using excess images may well cause your email campaign to end up in the spam bin. Also, most clients these days by default do not show images when the email is received, the user has to enable them.

Hotmail, for some baffling reason, adds some extra pixels of padding below images. A simple hack for this is to give a style of the image display as block. E.g. <img src=”your image in here” style=”display: block;” /> This should remove the padding and still give you results in other email clients.

There you go, some basics to HTML email creations. On a last note, just be wary of screen resolutions and the fact that there is an outside container for email clients such as folder listings, tool bars etc… so keep your design within a 650 pixel width.

And… Don’t forget to test!

Yours in HTML,