A bit of Japanese inspiration
This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.

Yellow Bird missing. Ransom note found.
The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted.

Konzertmilch campaign boosts concert and milk sales…genius!
Seriously, stuff like this makes me all gooey…and a bit teary…is it sad that an ad campaign has this effect on me? I just love how this out of the box thinking can boost not one, but two products at the same time. Seriously check it out… Yours in advertising inspiration, Janet [...]

The Ultimate Pleasure Hunt
While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the internet [...]

Designing our environments
Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the [...]

They don’t make them like they used to…
I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my [...]

Oprah to host her Farewell Season show at Sydney Opera House
Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win for [...]

HTML Email Campaigns
When it comes to HTML email campaigns, what you want to keep in mind is that tables are your friend… actually, your best friend! I generally use tables for every email I create at Brio Group. You need to make sure that you know the limitations of your users’ email client, whether it be GMail, [...]

