This blog is continued from my previous blog on creative business cards, that think outside the box. Over the last week I’ve been taken into the world of augmented reality and how this amazing technology is changing the way business can connect with their clients/customers. I’ve seen all kinds of amazing ideas, such as a clothing shop that shows you what clothes look like on you, without trying them on. A person stands in front of a screen with a camera and see themselves reflected, like a mirror. They can then select clothes that will appear on them, on the screen.
I was however taken with the reality of an augmented reality business card. These cards can provide a wealth of information including additional text, images and even video just by holding the card up to a webcam. When done right, it yields quite impressive results.
An example of this is shown in the video below, from advertising agency JWT London. They have successfully created a unique and innovative augmented reality business card. They have used image-recognition app Blippar. This app brings real-world images to life with augmented reality to provide overlaid digital information or interactive experiences for the user. By using the app to “blipp” the back of JWT London’s card, you can watch the agency’s showreel on your smartphone and also use the device’s GPS to bring up a map that provides the route to JWT’s office.
Watch the video to see it in action and let us know what you think.
I for one think this is a great use of technology that takes the ordinary business card to a new level of communication. It’s still small and fits in someone’s wallet or back pocket, but shares more information in an interactive and fun way.
Yours in design technology,