Tag Archives: Brio Group

Philanthropic Entrepeneurs

Philanthropy is emerging as a key activity of wealthy entrepreneurs.
Entrepreneurship in the field of philanthropy involves finding new and better ways for mobilising and deploying resources to make the world a better place The following entrepreneurs have each played a significant part in making this possible.

Stuart Zadel , the mastermind behind the Think And Grow Rich® Cashflow Conferences
Stuart runs the Think and Grow Rich® Seminars in Australia, as, over the next 10 years he intends to achieve 5 major goals, these being:
• To create 1,000 Prosperity Millionaires (individuals that choose to give back)
• To donate $1,000,000 to worthwhile causes
• To distribute 1,000,000 copies of our books
• To plant 1,000,000 Trees in Australian soil
• To educate more than 50,000 Australians live
Stuart says, “In short, we figure the best way to ensure we reach more than 50,000 Australians live within the next 10 years is to provide education free of charge!”

The Fred Hollows Foundation is inspired by work of the late Professor Fred Hollows, (1929 – 1993) , Eye Doctor (Ophthalmologist)
whose vision was for a world where no one is needlessly blind. 

Working to continue Fred’s vision, The Fred Hollows Foundation in Australia, New Zealand and the United Kingdom, have come together to form a global network to increase our collective impact in eradicating avoidable blindness around the world.

Roger Hamilton – the creator of Wealth Dynamics.
Roger donates to and is a School Board Member of Green School – Bali, Indonesia. Green School opened in Sibang Kaja in Badung Province, Bali, Indonesia in 2008. It is an organisation delivering sustainability in education through the medium of an international school. Its students are children of locals and expatriates.
It is administered by Yayasan Kulkul – a not-for-profit foundation registered in Indonesia – and is governed by a School Board.
Green School is an amazing project, pioneering sustainability within education. It is pushing boundaries in schooling at a time when the world must review whether more of the same is acceptable.

Belinda Vesey-Brown – Managing Director – Brio Group Pty Ltd – 365 Ways We Care
A turning point in Belinda’s life was whilst trekking Kokoda, where she was confronted with realising her life’s purpose – to help people through giving vision. The foundation of Brio Group was formed and gives inspiration for its future through philanthropy.
365 Ways We Care – Brio Group’s Charity Program.
At Brio, Our team goal is to tithe 1% of our turnover to a charity every financial year. So the more successful we become, the more people we can help!
In the 2010/11 financial year Brio donated the equivalent of 365 gifts of sight by supporting The Fred Hollows Foundation. During the 2011/12 financial year we are supporting the Hear and Say Centre by sponsoring a child to give the gift of sound, changing their life forever. The Hear and Say Centre is one of the leading Paediatric Auditory-Verbal and Cochlear implant centres in the world. Since 1992, the centre has taught children who are deaf or hearing impaired to listen and speak.

Yours in Philanthropy
Angie Rapisarda

Brio Group’s running the Bridge to Brisbane!


That’s right! The kids at Brio Group are going to attempt to run (yes run) the Bridge to Brisbane next Sunday. It’s going to be tough – my body is really only equipped to exercise in short bursts (lasting no longer than a hornpipe – sometimes not even that long) and as we’re glued to our computers most days, we aren’t the fittest bunch. But we think it’s time we all got out and did some exercise for a good cause.

We’re raising money for the Hear and Say Centre, our charity for the year. Hear and Say is one of the leading Paediatric Auditory-Verbal and cochlear implant centres in the world, teaching children who are deaf or hearing impaired to listen and speak since 1992.

We’ll be sponsoring Rhylee for the next 12 months and following his journey. Rhylee is a 4 year old boy who lives in the south of Brisbane, who needs a cochlear implant in each ear to regain his hearing. On August 10 we were invited to join Rhylee’s family and friends at his ‘Switch On’ ceremony where his cochlear implants were switched on for the very first time. It was an incredibly moving experience to see Rhylee hear again and see the beginning of his sound and speech training.

We’d love it if you joined us on our run or if you spared a few clams here: http://fundraise.bridgetobrisbane.com.au/briogroup

And remember donations make us run faster :)

Yours in fun and fitness,

Brio Group celebrates Rhylee’s ‘Switch On’ Ceremony at the Hear and Say Centre


Everyday at Brio Group our team works hard to help our clients’ businesses grow, blossom and become the best they can be. This is made possible because of our amazing team, who together become the life force of Brio.

One day we asked: what if we could use our skills to help people on a larger scale – to really make a difference to somebody’s life every single day? Enter: 365 Ways We Care – Brio Group’s Charity Program.

Our team goal is to donate a percentage of our turnover to a charity every financial year. So the more successful we become, the more people we can help!

Last year Brio Group supported the Fred Hollows Foundation – a wonderful independent and non-profit organisation that focuses on blindness prevention and Australian indigenous health. We gave the gift of sight to the equivalent of 545 people – smashing our team goal of 365 – which was one for every day of the year.

This year we’re proud to announce that Brio Group has set a team goal – to support the Hear and Say Centre by sponsoring a child. This will allow us to help give the gift of sound and speech, changing our sponsor child’s life forever. We’ve just met Rhylee, a 4 year old boy who lives in the south of Brisbane, who’s journey we will follow over the next 12 months.

Yesterday we were invited to join Rhylee’s family and friends at his ‘Switch On’ ceremony where his cochlear implants were switched on for the very first time. It was an incredibly moving experience to see Rhylee hear again and see the beginning of his sound and speech training.

Rhylee hasn’t always had a hearing loss – Rhylee passed his newborn hearing screen test only for his parents to find his speech wasn’t clear at 2 years of age. Rhylee’s hearing has deteriorated over the past 6 months, so much that hearing aids are no longer strong enough and cochlear implants were needed for each ear. Rhylee’s friends, family and the dedicated staff at the Hear and Say Centre are all working hard to help him regain his hearing and improve his speech as he begins prep next year.

The Hear and Say Centre is one of the leading Paediatric Auditory-Verbal and cochlear implant centres in the world. Since 1992 the Centre has taught children who are deaf or hearing impaired to listen and speak.

The Brio Group team felt really inspired to support the Hear and Say Centre, and Rhylee, as we believe helping a child to communicate is one of the greatest gifts we can give.

Check out the pictures from Rhylee’s ‘Switch On’ ceremony.

To learn more about The Hear and Say Centre, visit their website at: www.hearandsaycentre.com.au

Semi-Permanent Hits Brisbane This Friday


Are you one of the lucky ones to score a ticket to Semi-Permanent in Brisbane this Friday? I hope so, because this year’s conference is looking pretty awesome and tickets are sold out!

Every year in 8 cities across the world Semi-Permanent showcases the best in graphic design, film, fine art, illustration, web design, interactive design, photography, visual effects, animation, graffiti, motion graphics, stop motion, architecture, and much more. This year the Brisbane line up includes: T-World, Toby Dixon, Gemma O’Brien, Supervixen, Sam Leach, Reg Mombassa, Kelly Thompson and Webuyyourkids. It’s always an amazing and inspiring day held at the Brisbane Convention & Exhibition Centre.

There’s always a couple of side events, so if you’re free make sure you get down to the:

– Etcc Exhibition from 6-9pm at Sh00ting Gallery (105 Bowen Street, Spring Hill) featuring Anthony Lister, RINZEN, Sebastian Moody
– Webuyyourkids – John Carpenter Exhibition from 6pm at Nine Lives Gallery (5F Winn St, Fortitude Valley)
– Semi-Permanent After Party from 7-11pm at Nine Lives Gallery (5F Winn St, Fortitude Valley)

A few of us from Brio Group will be there so make sure you come and say hi!

Yours in inspiration,

And the cupcakes are gone!

A huge thanks to everyone who came along to our Ultimate Tea Party today and devoured a cupcake! Especially those who made a donation to the Cancer Council, we raised loads of money from generous Brisbanites and we added $1 to the jar for every cupcake that was gobbled up!

It was a great day. Below are a few of shots, but you can check out the photos or tag yourself on facebook!

Yours in charity events,


The Nova Gals

Kids and cupcakes

The Brio Gals

The Brio Team

Bear and Bus Driver

Fancy a free cupcake?

Janet eats a cupcake

Don’t forget! Brio Group’s 365 Ways We Care ultimate public tea party is tomorrow! We’ll be giving away 365 delicious cupcakes (courtesy of Cakestar) in the Botanic Gardens. You can find us at the Albert Street entrance, between 11:30am and 1:30pm. For every cupcake we give away, we’ll donate $1 to Australia’s Biggest Morning Tea. Why are we doing this? It’s not only because we are nice guys! We are celebrating reaching our target of giving 365 gifts of sight this year, by supporting the Fred Hollows Foundation.

To add to the tea party fun, Nova’s Sandman will be bringing his team to play games and give away prizes.

Everyone is invited, so pop over if you have a sweet tooth or want to make a donation to the cancer council.

Read more in the Courier Mail!

Yours in cupcake happiness,


Where creativity and cake meet: Cakestar

Let’s face it, sweets are forever in style. Who can’t resist a fancy dessert, a gourmet cupcake, or the sweet-of-the-moment, a macaroon? Whether it’s for formal celebrations like engagement parties or weddings, corporate events or just a swanky morning tea at home with cakes that are fine and fancy, you cannot go past Cakestar.

The creativity and craftsmanship behind each Cakestar cake is outstanding. So outstanding, it seems criminal to take a bite. But once you do, you’ll be enveloped in a heavenly sweet dream – no joke! I sampled the cupcakes recently and almost melted!

Brisbane’s hottest cake decorator and designer Jade Lipton is behind this delicious company that dishes out delectable fare. And now the local mother of two can also add NZ’s Hottest Home Baker guest judge to her CV and the soon-to-be published Cakestar: Showstopping Cakes and Cupcakes to bookstore shelves. Pretty impressive right?

If these photographs of my favourite Cakestar cakes entice you, then I personally invite you to sample some Cakestar cupcakes at our Brio Group Ultimate Public Tea Party on Thursday 30 June 2011, Brisbane Botanic Gardens, 11.30pm – 1.30pm. We’re giving away 365 free cupcakes! For more information, visit our 365 Ways We Care charity program website.

Yours in cupcake goodness,


Behind the brand: SpareTicket.com.au

Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through to website, social media, marketing collateral and advertising kits.

To discover more about the steps, how we work, and hear an insight behind the creative and strategic minds of some of the Brio crew, check out our YouTube clip. We hope you enjoy!

To see the brand in action, visit the SpareTicket.com.au website.

Yours in branding,


Save the date: Brio Group’s Ultimate Public Tea Party

Brio Group is hosting the ultimate public Tea Party in Brisbane’s CBD, sharing 365 cupcakes with the community on Thursday 30 June 2011! It’s part of our 365 Ways We Care charity program and our clients, Facebook buddies, Twitter followers and the wider community are all invited.

Join the Brio Group team at our Tea Party and help celebrate our milestone: donating the equivalent of 365 gifts of sight by supporting The Fred Hollows Foundation over the past year.

Each cupcake represents one of the 365 gifts of sight we’ve donated. To give back on a local level, we’ll donate $1 for every cupcake to Australia’s Biggest Morning Tea. So, round up your colleagues and friends and grab yours!

For full information, including location and times, visit our 365 Ways We Care website.

Yours in charity events,


Slash your advertising spend with Facebook ads and DSPs

When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility and Exposure) introduced early last year there’s still one media channel that wins hands down when it comes to measuring ROI – digital.

The two most exciting aspects of digital media buying for me has got to be Facebook Advertising and DSPs (Demand Side Platforms) allowing highly targeted advertising and minimising wastage. I’ll start with Facebook:

Facebook is seriously clever. Most people will know that when you fill out your profile – gender, age, location, relationship status and interests – you are providing Facebook with rich data that can be used to serve you targeted ads that suit your interests. Every time you ‘like’ a page you are also signalling to Facebook ‘hey I like this stuff’ and Facebook will allow advertisers to use this information and align you with brands that are suited to your taste.

Now despite what you’ve heard in the media Facebook is not actually handing over your personal data to advertisers and your security is NOT at risk – it’s just storing that data and allowing advertisers to set parameters for their ads. Seriously if you want to remain anonymous you can adjust your Facebook privacy settings or opt out of behavioral advertising here – but I’m yet to find someone who’d prefer to see ads that that they have no interest in, over ones that do.

Here’s some screen grabs showing you a few ways you can structure your Facebook Ad and target only those who might be interested in your brand (I particularly like what I call the ‘peer pressure’ ‘like tool which shows which of your friends like that page:

Now for DSPs:

Demand Side Platforms (DSPs) are changing the way online ads are bought and sold and has only just launched in Australia via Brandscreen. DSPs enable media buyers (and agencies) to bid and optimise across several exchanges in real time as well as manage the buy and creative placement of ads. As opposed to looking for an audience to deliver an ad to, DSP allows for people to be valued and targeted individually and anonymously and then be served a highly targeted ad. A bit like an online stock market for ads. Very exciting stuff!

Their website states: Brandscreen brings all the major exchanges within a single, self-serve buying platform, connecting you with Google DoubleClick AdX, Rubicon, AdMeld, Pubmatic, OpenX and ContextWeb. In Australia alone, Brandscreen is already seeing over 250 milion impressions available every day, covering over 2.3 million websites.

How are you measuring your advertising spend? It’s pretty complicated stuff so drop me a line at Brio Group if you’d like to talk more about getting more bang for your advertising buck.

Yours in behavioral advertising,