NAB’s social media win: the clever Valentine’s Day tweet
I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day, [...]
Designing magic: Disney continues to capture the imagination
At Brio Group we pride ourselves on innovative, exciting, memorable and magic design solutions for our clients. As we continue to push boundaries for your brands and create truly engaging experiences for your clients with our unique brand of Brio magic, the Australian Centre for the Moving Image (ACMI) in Melbourne is celebrating Disney’s timeless [...]
Relaunch announced for least trusted brand Myspace
Myspace was announced as one of 2010′s least trusted brands, according to the survey results compiled by Brand Asset Consulting. While Google, Nokia and Microsoft topped the list of most trusted, Australians rated social media pioneer, Myspace, as one of the brands they have the least confidence in. Myspace has made a move to combat [...]
Brio Group win Ben & Jerry’s Free Scoop Friday!
There’s nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety – Ben & Jerry’s! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group‘s door with 50 tubs of the delicious stuff in tow. So despite [...]
New slogan launched today “Queensland, Where Australia Shines”
Queensland’s new slogan was launched today by the state’s Premier Anna Bligh. Gone are the days of “Where Else But Queensland” … now we will be referring to “Queensland, Where Australia Shines”. The new brand, which reportedly was 12 months in the making, has been described by Ms Bligh as capturing “the essence of Queensland – [...]
Creative Airline Concept
Kulula is a low-cost South-African airline that doesn’t take itself too seriously. Check out their new livery! WHAT A PITY KULULA DOESN’T FLY INTERNATIONALLY – WE SHOULD SUPPORT THEM IF ONLY FOR THEIR HUMOUR – SO TYPICALLY SOUTH AFRICAN. Kulula is an Airline with head office situated in Johannesburg. Kulula airline attendants make an effort [...]
Longevity of a Catchphrase
Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable catchphrases from television advertising that I can think of [...]
Queensland Fertility Group – The Caregiver
RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated [...]
Social media revolution.
Social media is taking over! Check out this clip – “Social Media Revolution”. Yours in design, Jorja-saurus.
Tricky Toblerone!
It turns out that Toblerone bars are clever as well as yummy! I don’t know if it’s just me, but I have never noticed the hidden message in the logo. I have always presumed that the symbol quite simply represented Matterhorn mountain in the Swiss Alps, but recently, as I chomped away, I happened to [...]