Thinking outside the box
As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing [...]
A universal logo for Human Rights – the winner unveiled
From over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere – for the purpose of promoting and protecting Human Rights. As citizens around the world protest and make sacrifices for the ideals, they [...]
The Greatest Brandversations
Here’s an interesting project about brands by Romania-based Stefan Asafti. “There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the [...]
Brand evolution
When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the [...]
Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
When fashion & technology collide: Burberry’s Beijing Show
I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online. [...]
Sharing is caring: how social media can transform your business
A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.
A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011
As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch [...]
Is your brand a fractal?
Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in [...]
NAB’s social media win: the clever Valentine’s Day tweet
I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day, [...]