Tag Archives: Branding

ABC2 launches new ident.

 

ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.

The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add to the already existing collection of idents and to represent the channel as youthful and a bit quirky. The pink and green colours used are based on the channel colours and is an interpretation on the channels tagline “Always Brighter”. It is colourful, cheery and fun to watch. ABC2  have created a great ident that captures the channels essence and beliefs.

Click to watch ident.

Yours “Always Brighter”,

Justine

 

Project Possibility

Hear and Say Case for Support Cover

Hear and Say Case for Support Spread 1

Hear and Say Case for Support Butterflies

Hear and Say Case for Support Spread 2

 

If you are not already aware, we here at Brio are proud supports of Hear and Say. It is an honour for all of us here to be sponsors of Rhylee, who last year through the help of our donation, was given the gift of a cochlear implant. This of course was all made possible by the wonderful organisation, Hear and Say.

Hear and Say is one of the leading non-profit Paediatric Auditory-Verbal and cochlear implant centres in the world. Since 1992 the Centre has taught children who are deaf or hearing impaired to listen and speak.

In this time they have seen incredible growth in the numbers of children and families that come through their programs. As the numbers grow each year, the current Hear and Say Centre location in Brisbane is reaching full capacity and the team want to help as many as they can. Looking to the future and thinking big are key ideas that Hear and Say live by. With this in mind they decided that to keep up with the growth, they needed a new premises to support them now, and into the future. Thus came about the ‘Project Possibility: Under Construction’. With new premises found and purchased, their aim now, is to raise the funds needed to build their dream Centre.

Through our relationship with Hear and Say it’s exciting to see their ideas for the future grow and become a reality. At the same time, it has been fun to work on the look and feel of this booklet which aims to inform who Hear and Say are, what they do, their dreams for the future and how you can help them reach their goals (see image samples above). Our aim was to develop the branding of Hear and Say to be fun and inspiring, because that is what the experience is to be a part of Hear and Say. Whether this experience is as a child and their family within the program, a team member of Hear and Say, or the experience of being a sponsor, it is inspiring and amazing.

So as we have done, we encourage you to help Hear and Say build a future that helps give the gift of speech and sound to so many, by donating here.

Yours in honour of giving,
Dawn

 

Thinking outside the box

As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing the web I came across some inspired business card designs that I think hit the mark and leave a lasting impression. These guys have thought outside the box and gone that extra step, to create some outstanding concepts that I had to share.

So here goes, my top ‘thinking outside the box’ inspired business cards.

 

cargo box business card

Tam Cargo: A quirky play on a card that turns into a box. After all the cargo they transfer predominately goes in a box.

 

Stretch Business Card

Poul Nielsen: Again, another quirky card that has you working out, to see that this card is from a personal trainer. He’s got you working before you even book a session.

 

DJ Business Card

DJ Mohit: An entertaining card you have fun with, by rotating the record, to read the info. A fun way of giving a client the thrill of being a DJ on paper, while demonstrating simply what the person does.

 

Money Business Card

Ricky Richards: A UK Graphic Designer developed business cards that looked like £20 and left them lying on the streets, with a fun message on the fact that he was sorry it wasn’t £20, but if you hired him you may find some extra cash in your pockets. I love this concept of grabbing the attention of an unintended audience and having people you would probably never meet, pick up a card and become a potential client.

 

Grow Business Card

Another Bloomin’ Designer: Jamie Wieck treats its recipient to an extra feature you do not expect from business cards…life! Simply soak the bottom of the card, wait four days and you get cool green! The card works as a miniature house-plant, growing alfalfa or cress when dipped in water.

 

Bike Business Card

Broke Bike Alley: One way to grab peoples attention is to give them something for free. This card has been designed as a multifaceted tuning tool, and wouldn’t you be more likely to call up for any serious damage from these guys, if you had their card.

 

I think the lesson here is sometimes, trying to create something outside the box, instead of the plain 55mm x 90mm card can be more fun, show innovation and get you more attention. Maybe next time you’re thinking of getting a business card or promotional item done, it’s time to think how you can get noticed or in honour of shameless advertising you can meet up with our team here at Brio Group, to help with some inspired ideas.

Yours in thinking outside the box
Dawn

The Greatest Brandversations

Here’s an interesting project about brands by Romania-based Stefan Asafti.

“There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual ‘conversations’ between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.” – STEFAN ASAFTI

More Brandversations on Stefan’s Behance profile.

Yours in Brandversations,
Tanya

Choose your words carefully – they could change your world

Words have more power than people give them credit for. In fact writers often scroll through hundreds of words before finding the perfect one, the one word that encapsulates their message completely and correctly.

It’s no surprise then, that effective cut-through communication relies on the mutual understanding of those words and their intended meaning by both sides in the communication equation – sender and receiver. We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

I saw a video recently of a homeless man on the street, his sign saying “PLEASE HELP, I’M BLIND”. He had a few people stopping by and giving money, but nothing that would greatly ease his suffering. He had the right message, but the wrong words to create action in his audience.  His message wasn’t cutting through all the other market place noise.

The clip continues as a professional woman comes into shot. She pauses, picks up his sign. You see her hastily writing something, but you’re unsure what. The homeless man touches her shoes as she puts the sign back into position beside him. The scene changes and more donations are being given to help, the homeless man scrambling to capture all coins in his tin. The professional woman returns after some time and the homeless man recognises her by her shoes, which he’s felt again. He asks with genuine sincerity and appreciation, what did she do to his sign and her reply? “I wrote the same, with different words”.

She used the right words, in the right context to create cut-through communication and connection between sender and receiver, and the effect in this demonstration was profound. Imagine if all your communication was received this way.

Brio Group can help you find the right words to achieve cut-through communication in the busiest of marketplaces. We also offer helpful hints on writing better Press Releases, creating copy for your ads and understanding the rapidly growing business benefits of social media.

Yours in 355 specifically chosen words,

Sheri

When fashion & technology collide: Burberry’s Beijing Show

I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.

When I do attend, I often gaze with so much admiration you could be forgiven for thinking I’d just met the love of my life and couldn’t take my eyes off them. I watch patiently, carefully putting together next season’s wardrobe in my mind, vowing to track down the items as soon as they’re released for public consumption. I’m pretty sure I even think at some point while in my fashion trance “I should design clothing for a living”, but then the lights come on and I’m awoken to the fact that I may never find, let alone own some of the beautiful designs I’d just witness sashaying before me. What I do own, however is the experience created by the brand, and that brand memory will be mine forever.

My most recent brand “memory acquisition” is from Burberry. Burberry is a historically British luxury brand whose clothing is unsuitable to the harsh Australian climate (for me) and is too much at odds with my current clothing cycle. However they delivered such an unforgettable brand experience with their recent Beijing Fashion show that I’m now looking at their website, “Liking” them on Facebook and finding them on Twitter – I’m a fan with a huge crush on their April Showers showcase.

So how did they blow my brandless cotton socks off?

Like Lynx who stepped outside the box with their technology-born vixens who fell to earth in London’s Victoria Station, Burberry elevated the catwalk experience with their most fashionably dressed catwalk models bursting into snowflakes (amongst other things) at the Beijing Fashion show, adding a touch of magic, personality and interactivity through new technology to their fashion show experience.

[briotube]http://www.youtube.com/v/P74xmTK6W4Y[/briotube]

This unique twist on the standard catwalk show has created a fresh perception of the brand, in my eyes at least, and inspired my thinking on ways to use technology to create greater interactivity between brands and potential consumers in upcoming campaigns.

Yours in all forms of intertwining design,

Sheri

PS. As it’s ANZAC day please take a moment to pause and reflect on those who sacrificed so much to give us the lives we have now.

Sharing is caring: how social media can transform your business

A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasingly important to engage in clear, open, two-way communication.

With this in mind I’d like to introduce Gary Vaynerchuk, who is a perfect example of how engaging consumers (or simply those who share your passions) can lead to brand success.

In 2006, Gary Vaynerchuk created WineLibrary.com, and as part of that The Thunder Show was born – which is part wine advice, part sport commentary and all exuberant personality and passion. He also began searching for ways to engage with people who shared his passions, but  this was all outside of his role running a million dollar wine business. What set him apart was that instead of simply communicating to his audiences, he engaged with them by answering questions and providing instant information. These people in turn began following his online programs, comments and posts, all without prompting by Gary.

So what did he do differently to gain this organic following? Gary cared. He cared enough to cultivate relationships the old fashioned way – by listening, responding and not plugging his services to get something back. He communicated in a real and meaningful way – not simply dictating information to yield a sales result.

Through sharing his passion, Gary has morphed into a social media guru, dispersing priceless advice on the significance of online engagement and more importantly the power of The Thank You Economy. Now, I could explain what it’s all about, but part of Gary’s brilliance is the passion he exudes when discussing the topic.

[briotube]http://www.youtube.com/v/2UkiM3OaHxw[/briotube]

Viewer advisory: This program contains explicit language

Yours in social media for business,

Sheri

A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch of her life so she appears in the glossy spread without so much as a wrinkle or enlarged pore, wearing foundation, a ho-hum eye colour, mascara that promises the impossible and a glossy pale lip (or if they’re feeling dramatic, a vampy red lip … oooh-ahhh!). You know the kind of ad I am talking about … if you’ve seen one, you’ve seen them all.

So when I came across Illamasqua’s Autumn 2011 collection called Toxic Nature, on a blog today (make-up lovers can read about the collection here), and saw the amazing collection’s accompanying advertising campaign, I sat up … and squealed with delight!

Not only is the makeup collection great, but the new ad campaign is TO DIE FOR! Finally! A make-up campaign that makes you think about what else you can do with makeup other than a nude lip and a smokey eye! Yes, unlike the stock-standard makeup advertisement would have you believe, the possibilities to makeup are endless, and it excites me that Illamasqua (a relatively new brand on Australian shores) has decided to showcase its amazing products in and amazing way that allows each product in the collection to shine … oh and the ads are just beautifully art directed; feast your eyes on these:

(Images via The Lip Print)

The campaign reminds me of Tim Burton’s Alice in Wonderland, however a much grittier and grown up Alice, and suits the name of the collection, Toxic Nature, and Illamasqua’s tagline “make-up for your alter-ego” perfectly. I am impressed. It’s about time make-up advertising got interesting! Now let’s see if the other leading brands take note!

Yours in advertising,

…Paul