Tag Archives: belinda vesey-brown

Celebrate Italian Week in Brisbane

The flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May – 2 June.

To coincide with the week, at Brio Group we’re excited to launch Optical FX’s new website, which gives a nod to the much-loved European country. If you’re near Mary Street during Italian Week, pop in store for a free cappuccino and Italian treat – you may even want to try on the Italian Vanni fashion frames.

Also in celebration, our Managing Director Belinda Vesey-Brown will again be ‘lending’ her beloved Fiat for display in Queen Street Mall. Parts of Brisbane will come alive during the festivities and GoMA has not forgotten the event either. GoMA’s Cinematheque is screening Commedia Dell’Arte from 28th May – 1 June. It’s a two cinema classic that celebrate the relationship between theatre, film and reality.

To view the official event’s program, visit the Italian Week website.

Yours in Italian Week festivities,

Julia

Graphic design work experience – a real account at the Brio offices

I just just finished my first semester of uni where I study Applied Design and was about to embark on four months of summer break. After immersed in a full time schedule of schooling since July, coming to an abrupt halt was a little daunting because I had this restless thought that I may slowly start forgetting the majority of ‘skills’ I had learnt during this lengthy time off.  So when Belinda Vesey-Brown, managing director of Brio Group and one of my uni lecturers, offered me the opportunity of work experience at Brio Group, I snapped up the chance.

I’ve been predominantly working within the hospitality industry since I graduated from high school. I’ve worked at bunch of places, from pretentious cafes to wild night clubs, so entering an agency environment was, for the lack of a better word, ‘intimidating’. On the way to my first day I was starting to feel like I had bitten off more than I could chew. Walking into the boardroom at 8.30am, my nerves had mustered up the idea there would be all these corporate scrooges who would look at me like I was a burden and these successful designers would all see right through me, as if the ‘Fraud Police’ were going to bust through the door and say “Aha! You don’t know what you’re doing!”

But this thinking was a little off-track (thank God!). So the first two things I learnt:

1. ‘Fraud Police’ a metaphor I learnt from Belinda for feeling intimidated.

2. Brio Group isn’t the 1987 movie Wall Street.

I couldn’t have been more wrong about the people at Brio Group, everyone here was pretty awesome and they’ve all been really helpful and encouraging. I was given two briefs to work on, which was pretty exciting as after working on assignments in which you strive to get a great mark, these were the real deal – and could actually lead to working with a client. The briefs explained that two small businesses needed branding.

So here’s what learnt about creating a business’s brand identity:

1. A good concept is great but giving that concept a personality with a great concept story will bloom your concept idea so much further. Being able to tie your every move (i.e. logo design, typeface, colours and novelty notion) together will create a powerful fundamental for an identity.

2. Your tag-line alone needs its own brainstorming session; it’s the only quote your logo can say, so keep it snappy, original and something that will stick.

3. Your typeface should complement your concept. A good font is exactly that, but not necessarily the best one for your design.

4. Keep all replications of your logo consistent, whether it be displayed on business cards, the website, brochures or products. Branding all material in a uniform way keeps your brand streamlined and instantly recognisable.

5. Be creative with how you get your brand out there.

Above all, what I have learnt out of this experience is your idea is the most important element; it’s not if you’re an Adobe wizard with all the tricks. I only have five months up my sleeve, and when I discussed my work with Belinda, it wasn’t my Photoshop, Illustrator and Indesign skills she was impressed with, it was my ideas.

Yours in Brio Group work experience,

Waylon Palmer

Waylon is a first year design student at Billy Blue College of Design.

Brand and Design for Business Success – how to ask the right questions

As design and brand specialists, the team at Brio Group are accustomed to fielding loads of questions from our clients about their design and communication needs. To help you know the right questions to ask we’ve enlisted managing director Belinda Vesey-Brown to help.

Q. When designing for a business’s marketing collateral, what constitutes good design?
A. A clear hierarchy of information. It’s pretty simple, but it allows the key messages to communicate correctly – and in the right order for audience engagement. For example, at a top level the audience reads the headline, picture and generally the caption to see if it’s something they’re interested in. When qualifying your business, your audience asks themselves “Do I need this information?” and “Can these people help me?” The next step is the secondary level of information that outlines additional key messages. And finally, at the third level, a general rule of thumb is the more expensive the item, the more detail will be read.

Q. What questions should a business ask their agency?
A. Firstly, I believe it’s important to understand the breadth of service your creative agency offers, as some may be specialists in just one area. Once you learn a little more about their service menus, you can determine if they’re giving you advice on one specific area and perhaps not offering a holistic service – if this is important for your business. It’s vital to understand their turnaround times – is it a one-person business or an agency with a large team who can be flexible with pressing deadlines? Also you should request who will be managing your account and what systems they have in place should they go on holidays. Graphic design forms part of the big picture of your marketing and branding initiatives, so why not ask if they’re clued up with the latest technologies, like social media, and understand how to design for them effectively.

Q. What are the essentials to include in a graphic design brief?
A. I love it when a client has outlined a detailed history of their brand; listed their current marketing collateral and where it is in the market; revealed what’s worked and what hasn’t worked for them; and importantly – has shared with me a deep understanding of their target market. For example, I’d want to know where their target market communicates in all the new channels. If you don’t know, this is something to ask your agency to help out with. And of course, it’s essential to outline your expected timeframes and a budget, if you’re working to a strict one.

Q. What’s one special tip you’d like to share?
A. You can’t think of just one brochure or an advertisement in isolation; it needs to be part of the big picture. One of the questions I ask my client first up is: “How is your new marketing piece going to integrate with your sales process?” Having a total appreciation for your brand and every touchpoint (website, direct mail, press advertising, outdoor, social media, etc) that communicates consistently and leverages on each point is the key to a successful collection of marketing collateral that support each other and has optimum market saturation at the same time. It never really begins and ends with one brochure!

To discover Brio Group’s full suite of services, from Design, Digital, Advertising and PR, please visit our Services page.

Yours in communication design,

Julia