The power of Apple iBooks
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing [...]
Kid’s know best
An inspiring TED talk from 6th grader Thomas Suarez.
Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]
The Future without Steve Jobs
Steve Jobs was an amazing ‘creator‘, he consistently managed to innovate and I believe he has changed the way we consume music, has changed our expectations around how computers and mobile phones should operate and has given us products that we didn’t even know we needed (iPad). Can we imagine a future without the input [...]
Brio Reads #1
Welcome to what we hope will become a regular Friday fixture on Brio Daily – Brio Reads. Each day our team stumble upon the cool, quirky, inspirational and creative online. This is our opportunity to share those finds with you. Enjoy! This week the technology, creative and business worlds lost a true pioneer. Steve Jobs [...]
Kindle Fire vs. iPad – Who will win?
Wow! It now really looks like the tablet wars are spicing up which is really exciting. Amazon will let loose the Kindle Fire their answer to the Apple iPad, in November this year. Now what could be better on the Kindle Fire than on the iPad I hear you asking? Well… From what I can [...]
Typographers Dream
“Designers, type enthusiasts and people who love to explore the world of typography, better take a seat before hearing – FontBook, the most complete reference guide of typography in the world, is now available as an App for iPad!” – Halex Pereira for MacMagazine Brazil (translated from Portuguese) As if I didn’t need yet another [...]
15 billion apps sold!
Apple has announced that they have surpassed 15 billion app downloads, handed out over $2.5 billion to developers and have sold more than 200 million iOS devices. This puts it on par with the Apple iTunes store who recently announced that they reached 15 billion downloads. Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said “In [...]
Brand evolution
When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the [...]
MacBook is home safe thanks to social media
You’ve probably heard about the guy who had his MacBook stolen and used the Hidden application to take photos of his robber. Well his MacBook is home safe now and I thought we could all learn something about the power of social media from this story. In a nutshell, here’s the timeline: March 21 – [...]