This blog is continued from my previous blog on creative business cards, that think outside the box. Over the last week I’ve been taken into the world of augmented reality and how this amazing technology is changing the way business can connect with their clients/customers. I’ve seen all kinds of amazing ideas, such as a clothing shop that shows you what clothes look like on you, without trying them on. A person stands in front of a screen with a camera and see themselves reflected, like a mirror. They can then select clothes that will appear on them, on the screen.
I was however taken with the reality of an augmented reality business card. These cards can provide a wealth of information including additional text, images and even video just by holding the card up to a webcam. When done right, it yields quite impressive results.
An example of this is shown in the video below, from advertising agency JWT London. They have successfully created a unique and innovative augmented reality business card. They have used image-recognition app Blippar. This app brings real-world images to life with augmented reality to provide overlaid digital information or interactive experiences for the user. By using the app to “blipp” the back of JWT London’s card, you can watch the agency’s showreel on your smartphone and also use the device’s GPS to bring up a map that provides the route to JWT’s office.
Watch the video to see it in action and let us know what you think.
I for one think this is a great use of technology that takes the ordinary business card to a new level of communication. It’s still small and fits in someone’s wallet or back pocket, but shares more information in an interactive and fun way.
ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!
So, handy? Or creepy?
But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.
How often do you think of something you’d love to do, or a goal you’d be proud to achieve, but you are blocked because you don’t know how? You put it in the too hard basket, because you don’t know where to find the information, training or resources you need.
This little guy, Thomas Suarez, was an inspiration to our team this morning, as we watched this video of his TED talk. He talks about how he approached his goal, to make an iPhone app. Suarez has uploaded two apps to the app store (including the very cool “Bustin Jieber” – a Justin Bieber whack-a-mole) and he’s onto his third!
“Designers, type enthusiasts and people who love to explore the world of typography, better take a seat before hearing – FontBook, the most complete reference guide of typography in the world, is now available as an App for iPad!”
– Halex Pereira for MacMagazine Brazil (translated from Portuguese)
As if I didn’t need yet another reason to go out and buy myself an iPad (yes I’m proud to say, I am a big Apple fan). When the iPad came out I told myself that I didn’t need one. I felt it was just a glorified iPhone and I already had one of those, but month by month my mind is being changed and now with exciting Apps, like this one on offer from FontBook, I find myself jealous of those who already have one, perhaps it’ll have to be a Christmas present from Santa this year!
This great App delivers 620,000 font specimens – 19 times more than the printed FontBook 4, which only had 32,000. You can use this app to look up and view fonts by typeface name, typeface classification, designer name, foundry name, year or publication, or by similarity of design. This App is like a designers dream, especially those in love with typography. What better tool do you need to flick through and preview thousands and thousands of typefaces.
Apple has announced that they have surpassed 15 billion app downloads, handed out over $2.5 billion to developers and have sold more than 200 million iOS devices.
This puts it on par with the Apple iTunes store who recently announced that they reached 15 billion downloads.
Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said “In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen. Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”
In the design industry we regularly hear that print is a dying media. Bad news for a magazine publisher right? … Maybe not! ACP Magazines have embraced the digital age and expanded their online magazine store with the launch of a digital newsstand app for the iPad. This app allows you to browse their titles and download a digital range of 16 ACP mags to read on your iPad, including Good Food, Money, Wheels, Dolly, Cleo, Street Machine, Recipes +, and Rolling Stone.
The app is free, but obviously you have to pay for the digital versions of the magazines. Additionally, they’ve developed individual apps for four of the more popular magazines, which you can also purchase through the Magshop app. These apps include extras that you won’t get in the print editions, for example the Women’s Weekly app includes a behind-the-scene videos from the magazine’s celebrity shoots, cooking demonstrations, etc.
“Audiences should be able to access our great mastheads anywhere, and at any time, and the release of this application is the next step in our broader digital distribution strategy,” said ACP Magazines managing director, Phil Scott.
“Magazines have always been a highly engaging medium and tablet devices provide us exciting opportunities to connect with our readers on this platform.”
(Quotes sourced from: www.adnews.com.au)
But if you prefer a hard copy, you can also order or renew your print subscription using the Magshop app.
OK… so it is now officially the end of the working year and I was thinking the other day about a few things I have set for myself to have done by the yearly reviews next year in July.
One of my ‘KPI’s’ was to have an iPhone application submitted to the app store. Now I just remembered this and thought I better get cracking and get an idea together for an app that would be useful to people. In saying that, I have come up with my idea, and I will reveal once we are published in-store!
Something that I came across for the app I am creating, is that the user must have an internet connection to use it. Apple are very kind and have provided a class called ‘Reachability’. This class checks to make sure the user does have a connection and if not, then warns the user the app is not going to work until they manage to get one. Having no internet connection and not warning the user about it, is the (according to Apple) third most reason for an app to be rejected.