Hey Big Nose!
A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if [...]
Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
Animation in television advertising
If you’re like me, you’re probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now being created that contain animation as opposed to physical elements [...]
Old Spice returns with the new Scent Vacation Campaign
On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for [...]
Hahn Super Dry’s ‘Find a Phone’ promotion
Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky finder [...]
LJ Hooker launches new competition series
LJ Hooker has recently launched the fun, new campaign, You’re the best in the Redlands. The ongoing competition series is hinged on community engagement and operates on a nominate, vote and win basis. It’s hosted by LJ Hooker Cleveland, LJ Hooker Victoria Point and LJ Hooker Redland Bay and rewards locals for simply being themselves. [...]
I Love Jozi – Advertising Campaign
If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda
