Tag Archives: ABC

ABC2 launches new ident.


ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.

The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add to the already existing collection of idents and to represent the channel as youthful and a bit quirky. The pink and green colours used are based on the channel colours and is an interpretation on the channels tagline “Always Brighter”. It is colourful, cheery and fun to watch. ABC2  have created a great ident that captures the channels essence and beliefs.

Click to watch ident.

Yours “Always Brighter”,



The Genius of Design

The ABC is showing a series called the Genius of Design starting this week on Tuesday evening. It should be compulsory viewing for anyone with an interest in the way design influences our lives.

We live in a designed world, created by a diverse group of specialists that we call designers. This series tells the story of design from the Industrial Revolution to the present day, from the accidental birth of design to the central role it now plays as we struggle with issues of over-production, rampant consumerism and the damage to the environment.
We can look forward to interviews with some of the world’s leading designers, including Philippe Starck, Dieter Rams, Apple’s Leeathan Ive, and Ford’s J Mays.

The Genius Of Design takes us on a journey to explore the ways in which designers over the past 250 years have created the kind of products that we take for granted. Starting with the Industrial Revolution, continuing all the way to contemporary corporations including Apple, IKEA, Ford and Volkswagen, the Genius Of Design tells the story of designers who created the simple everyday objects our great grandparents used, from Wedgwood to William Morris. It also looks at the anonymous designers responsible for ordinary but classical designs for cast-iron cooking pots and sheep shears – forerunners of the commercially produced objects we see on the shelves of our supermarkets and hardware stores. There is a lot to learn from this fascinating story about the history of design, I’ll be watching!

Yours in design,


Republic of Everyone’s Green’s Party advert banned by ABC’s Gruen Nation

Well after seeing Todd Sampson claim this to be ‘the best Greens ad ever’ and that the Republic of Everyone’s, Ben Peacock to expect a phone call from the Greens, it seems that the ABC has put a bit of a dampener on the whole shebang.

“As reported yesterday by Campaign Brief, A fake political commercial for the Green Party on the ABC’s Gruen Nation on Wednesday night has hit a green nerve, with thousands of supportive messages posted requesting that the ad be adopted by the party and aired nationally.

Sydney-based sustainable brand consultancy Republic of Everyone, who developed the “If You Think – vote Greens” spot, was approached by the Green Party to discuss using the concept following the show. However, the ABC owns the copyright and have refused to allow that to happen.

But as it stands the fact that The Greens can’t buy it is working in their favour with the press picking up the story and the spot going viral with over 24,000 hits in less than 24 hours.” – Campaign Brief (read the rest of the article here)

What do you think? Should agencies who pitch for free (and provide content to the ABC for free) be allowed to retain the copyright on their work? Seeing as we retain the copyright on all work we create until it’s been paid for I’d think so, but it looks like the ABC has them stitched up in a very unfair contract.

Yours in advertising,