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	<title>Brio Daily</title>
	<link>http://briodaily.com.au</link>
	<description>bite-sized creative news &#38; views</description>
	<lastBuildDate>Sun, 20 May 2012 22:00:42 +0000</lastBuildDate>
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		<title>Today project</title>
		<description><![CDATA[A simple ritual of taking one photo each day and posting it online, beginning the day Jonathan Harris turned 30&#8230; breathtaking. Reference: Today project Yours in breathless moments, Tanya &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160;]]></description>
		<link>http://briodaily.com.au/2012/05/today-project/</link>
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		<title>Employer Branding &#8211; how Virgin added &#8216;Virginess&#8217; to Virgin Active</title>
		<description><![CDATA[I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and [...]]]></description>
		<link>http://briodaily.com.au/2012/05/employer-branding-how-virgin-added-virginess-to-virgin-active/</link>
			</item>
	<item>
		<title>Advertising People Vs Normal People</title>
		<description><![CDATA[Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha &#160; &#160; &#160; &#160; &#160; &#160; &#160;]]></description>
		<link>http://briodaily.com.au/2012/05/advertising-people-vs-normal-people-2/</link>
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		<title>Awesome work spaces</title>
		<description><![CDATA[Employer branding is the &#8216;promise of an experience&#8217;. It&#8217;s about creating an image of your business as a great place to work and, in turn, attracting the right people to the business. When a business employs the right people it succeeds. And when employees enjoy coming to work they succeed&#8230;and stay. Research has also found [...]]]></description>
		<link>http://briodaily.com.au/2012/05/awesome-work-spaces/</link>
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		<title>TED Talk &#8211; Drew Curtis: How I beat a patent troll</title>
		<description><![CDATA[In 1993, while a student in England, Drew Curtis began sending links to his friends. Over time that grew until he founded a website for the links: Fark.com. The site has now grown into one of the largest, and most irreverant, news aggregators on the web. Drew Curtis tells the story of how he fought [...]]]></description>
		<link>http://briodaily.com.au/2012/05/ted-talk-drew-curtis-how-i-beat-a-patent-troll/</link>
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		<title>Using LinkedIn for Recruiting</title>
		<description><![CDATA[If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you&#8217;re not already using LinkedIn for your company, why not? Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running, [...]]]></description>
		<link>http://briodaily.com.au/2012/05/using-linkedin-for-recruiting/</link>
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		<title>Google, incentives and looking after your staff.</title>
		<description><![CDATA[Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff. One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he [...]]]></description>
		<link>http://briodaily.com.au/2012/05/google-incentives-and-looking-after-your-staff/</link>
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		<title>Employment branding at its best</title>
		<description><![CDATA[For those slightly unsure, employment branding is a key part of the equation for long term recruiting and talent management. It&#8217;s important that when dealing with any element of your brand that there is a clear and defined strategy to what your brand is and how you communicate this not only to customers, but also to [...]]]></description>
		<link>http://briodaily.com.au/2012/05/employment-branding-at-its-best/</link>
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		<title>Social Media&#8230; not just a fad.</title>
		<description><![CDATA[Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses. &#160; &#160; Here are some important ways that social media can benefit your business: Create and maintain awareness of your brand Drive [...]]]></description>
		<link>http://briodaily.com.au/2012/04/social-media-not-just-a-fad/</link>
			</item>
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		<title>Google helps brand marketers with new online measuring tools</title>
		<description><![CDATA[For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce [...]]]></description>
		<link>http://briodaily.com.au/2012/04/google-helps-brand-marketers-with-new-online-measuring-tools/</link>
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