Category Archives: YouTube

Eat your way to the music

Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate youtube clips that need to be played simultaneously on iPhones.

The band have continued to think progressively and embrace technology as they plan to release their new four song EP on a USB stick… inside a gummy brain… inside a gummy skull. You have to eat your way to the music! In Coyne’s words:

“It’s a life-sized human skull completely made out of edible gummy bear stuff. It also has a gummy brain inside of it and, inside of that, there’s a USB flash drive that has three new songs on it. It’s pretty outrageous.” (pitchfork.com)

They found a gummy-innovation-expert who turned out to be a big fan and took an enthusiastic interest in the project, which will be released in April.

Yours in creativity,
Anya

Ben & Jerry’s social media catapult into the Australian market

Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign.

If you haven’t tasted the delicious chunks and swirls of Ben & Jerry’s ice-cream, then I order you to try it now! But what’s even more impressive about B & J’s is their guerrilla social media marketing strategy they have employed with their recent entrance into the Australian market.

Ben & Jerry’s had the unenviable task of breaking into the Australian ice cream and dessert vertical against such industry stalwarts as Baskin Robbins, Cold Rock, Sara Lee, Streets and Peters. The main goal of the current campaign appears to have been to introduce as many Australians as possible to the decadent new range of premium ice cream flavours that is now available in Australia through Ben & Jerry’s.

Top of mind brand awareness was always going to be one of B & J’s primary marketing objectives in any introductory campaign, but it’s the way the company has gone about this which has really started to create some buzz both online and offline.

Introducing the Ben & Jerry’s Flavour Election – a Facebook competition where 8 finalists (who have each been assigned a different Ben & Jerry’s ice-cream flavour) campaign to gain the most ‘likes’ for their delegated flavour.

The winner receives a trip to any Ben and Jerry’s Scoop Shop in the world and the voters go in the running to win a year’s supply of Ben and Jerry’s ice cream! (Quite literally a win-win situation.)

…And guess what? I, Rhys Furner, am one of the 8 flavour campaigners!

[briotube]http://www.youtube.com/v/hfYlB1FpHwY[/briotube]

As a digital marketing consultant taking part in such a boundary pushing and innovative social media campaign, I am really starting to see the benefits of utilising the power and enthusiasm of passionate brand advocates through creative and tactical crowd sourcing.

Ben & Jerry’s know that their target market is 18 – 35s. They rely on product ambassadors to spread the word about their crazy-delicious ice cream flavours. So what better medium to harness this brand loyalty then social media?

Overall, in just two weeks, the 8 Flavour Campaigners for Ben & Jerry’s have managed to get around 4,000 Facebook ‘Likes’ for their flavours. They have also gained thousands of ‘likes’ for the Ben & Jerry’s Australia Facebook page.

What a way to cause a stir! It just goes to show the power of social media and its ability to push your brand to new levels. All you need is a great concept and the ability to implement it through utilising companies like Brio Group and Reload Media!

And now for the plug!

Picture this…

Caramel ice cream, swirls of golden caramel, plus a helping of chocolate-covered buttery-soft pieces of caramel. It’s enough to keep any voter cool, calm and caramelated!

Vote for Triple Caramel Chunk today and help send me around the world!

Thanks Rhys, we wish you all the best in the competition.

Yours in tasty social media campaigns,

Belinda

NAB’s social media win: the clever Valentine’s Day tweet

I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day, and even had competitor Westpac tweeting in response!

The Twitter stunt very briefly goes like this: @NAB tweets on Friday night – it appears to be that of a “staff member” who had a bad day, and accidentally tweeted their personal message on the NAB profile instead of their own. People commiserate – after all who hasn’t posted something they wish they hadn’t – but the faux pas takes off and is re-tweeted 100+ times, each time growing in momentum and linking people back to the NAB profile. It appears so genuine that even rival bank @Westpac jumps on board and shares in the commiserations – humanising the banking world yet again.

Regardless of how you view the stunt – and there has been wide criticism for its “unprofessional” approach – Friday night’s tweet probably achieved all initial objectives: it humanised the banking world, proving NAB do have a sense of humour; it used social media to generate conversations with potential consumers; and on a more measureable level it increased NAB’s Twitter followers. Combine this with a relatable and memorable tone and perfect, if not unconventional timing and it’s full steam ahead for kickstarting NAB’s cheeky new campaign. (One which could have followed suite of expected and previous bland banking campaigns had they been too afraid to take a risk).

I don’t advocate deceiving the public merely to pull off a campaign, but in the right context and aligned with the perfect mix of media to provide accurate information (and to let the public in on the joke quickly)  social media is opening more and more pathways for re-inventing how businesses can communicate with their consumers, especially if they’re willing to take a chance.

I’m excited to see how the remaining “big 4” roll out their upcoming campaigns, after all, Barbara will probably have something to say about social media not belonging in “Bank World”.

Check out the NAB YouTube or visit the NAB Twitter page to see the bank’s social media for business efforts.

Yours in social media for business,

Sheri

Internet state of play 2010

The internet and its technologies is something that we as a community sometimes take for granted. Now more than ever, the internet is being embraced by companies worldwide. Discover how Brio Group can help harness your company’s digital capabilities.

While many of us are aware of our own internet use, such as the number of emails we receive a day, how many friends message us on Facebook, or how many websites we visit and what they are – it’s sometimes hard to imagine what these numbers would equate to if multiplied by all of the internet users worldwide.

Focus is a website which provides loads of information for business professionals and has most recently produced a graphical data representation titled “The State of the Internet: Summing up 2010“.

The image draws data from a number of sources including Facebook, Verisign, Twitter and Flickr and compiles it into a snapshot of the number of internet users in 2010 and what they have been doing.

Some of the numbers are quite phenomenal such as 3000 images being uploaded to Flickr every second, 2 billion videos being watched on YouTube for the year and 100 million new accounts created on Twitter.

The image is really quite impressive, to take a look at yourself, CLICK HERE to be taken to the Focus website to view.

How much do you contribute to the figures?

Yours in Digital,

Trish

Social media for business

Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact.

Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication plans. To help businesses take the first steps for social media success, here we share a preview of our top 6 tips.

1) Select your Social Media Sites
You could spend weeks wading through the sea of social networking sites, only to return to the top five. Some businesses use just one, others use a mix. Select the best sites that fit your strategy, audience, and your dedication to update each site with regular, fresh content. You may like to consider: Facebook, Twitter, LinkedIn, YouTube or My Space.

2) Look, Listen and Learn
Instead of diving head first into social media, it’s best to look at what your competitors are up to and how the big guns get it right. Look at how your competitors are engaging with their followers. What information can you gather about how their audience interacts with them? Some companies fail by simply using social media as a soapbox to promote their company 100% of the time. It’s vital to remember that social media is not about blatant promotion; it’s about connecting with your audience with engaging content.

3) Social Media Strategy
Social Media is fast becoming a must-have for every business moving and expanding in the online space. Did you know that 60% of businesses who use social media do not have a strategy – simply because they don’t have time? Don’t follow their lead! Without a strategy you’re not getting the best return on your digital investment. Your strategy should align with your business’s objectives and goals, and be a living document.

4) Social Media Policy
A social media policy is your business’s internal rulebook for using social media responsibly. Your policy should feature accountabilities, responsiveness guidelines, brand reputation management plans, and a risk analysis. Your staff will refer to this guide to ensure consistent communication and timely actions and engagement. And importantly, to ensure they follow procedure to water down any negative comment fires.

5) Clever Content Creation
Content is king; it helps drive conversations and inform. Without regular content, your audience will soon forget about your brand. Therefore regular content that is carefully targeted to your audience to encourage interaction, or to spark action, is the lifeblood of your social networking page.

6) Monitor, Measure and Reporting
One of the benefits of social media is that it’s completely measureable. This is why it’s so important to establish your goals early on in the game.

If you found these tips handy and would like to explore the FREE full article, complete with helpful Brio Group expert tips, visit our website.

Yours in social media for business success,

Julia

YouTube for business

Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help increase your SEO.

Audiences today research businesses online to help make an informed decision to see if your business is the right fit for them. It’s the world’s no.1 entertainment site and attracts an equal mix of male and females aged between 18-55, spanning all geographies.

What content should I post?
You don’t need to be a Hollywood filmmaker to be worthy of uploading videos to YouTube. It’s a social channel, which means the eclectic mix of videos cover everything from the amateur to the professional. Business video content can fit somewhere in between. But before you go out and buy the latest and greatest video camera, take a look at what content you already have in the office. Chances are you’ll have PowerPoint slides, video footage from conferences, presentations, seminars and interviews – which all make great content. Remember, as long as your content is value-adding, helpful, entertaining, and helps position your business as an expert in your industry you’re on the right track.

Some effective content ideas:
– existing TV & Cinema commercials
– meet the team Q&A with key staff and personnel
– customer testimonials
– film a tour of your offices to help your audience feel connected with you
– create a video explaining your key services or products
– create ‘how to’ mini tutorials that explain how to use your products or services.

Brio Tip: Whenever you post videos that are suitable for sharing, promote it through Facebook and Twitter, write a blog about it, or embed the video on appropriate pages of your website.

Yours in social media,

Julia

5 reasons why custom design impacts social media success

Social networking sites have become an essential part of a business’s branding strategy and promotional campaigns. Custom designed Facebook, Twitter and YouTube pages not only help your branding, but designed and built right, they can help you meet your social media goals, whether that may be lead generation or gaining more fans.

When designing for social media success, it’s all about applying user-centric design principles and understanding the limitations of each social networking site. For example, the limitations of custom branding your Twitter account graphically lie only in the background image and your profile pic, whereas on Facebook you can almost create a mini-website experience by employing FBML custom tabs, clever design and some coding. It may sound hard work, but it’s completely worth it to support your fan’s user experience.

Here we explore the 5 reasons why you should employ custom branding to your business social networking sites:

1. Social media’s ‘free’ real estate can further tell your brand story
We strongly recommend setting up a Facebook welcome page tab that carries on your brand’s look and feel, lets the audience know what they can expect by becoming a fan of your Facebook page, and include links to your company website and other social networking sites. Plus you can use this valuable space to embed a company video, an eNewsletter sign up form, or even advertise a competition to assist user engagement. Set the page to default for new users, and you’ll have a much better fan conversion rate.

2. A professional design helps sell your important first impression
Your social networking site is an extension of your brand and should communicate your brand essence: logo, company colours, and positioning statement (if necessary), it should also inject a social personality and use language the social user is familiar with. For example, by simply adding a ‘Like us now’ graphic pointing to the ‘like’ button on your Facebook welcome page tab, you’re helping to direct the user to convert to a fan. See how we’ve applied this to our Brio Group Facebook page’s welcome tab.

3. A user-centric design assists engagement
Users consume social media in different ways, some are motivated to participate and contribute, while some are more comfortable to sit back and read and listen. Before commencing design, it’s essential to get to know your target audience. Are they vocal? Opinionated? Responsive to competitions? Do they consume videos, reports or fact sheets? Design with your target audience and engagement in mind.

4. Capture leads by clever design and understanding audience expectations
Social networking sites are known to be free mediums. Generally speaking, the user is responsive to promotions that are giving away something for free, as this is their mindset when using social media. They’re not on eBay, for example, where they expect to bid and buy. They’re in a sharing, social, free environment. So with this in mind, it’s important to tailor your competitions and content in this manner. Your designs should communicate this angle and with some coding you can incorporate competition forms or free report/eNewsletter/etc sign up forms via your Facebook page, which will allow you to capture their data.

5. Holistic user experience across channels
It’s simple 101 branding knowledge, but sharing the same look and feel and messaging across all of your touchpoints builds a consistent, easily recognisable and strong brand. Your YouTube, Twitter and Facebook pages should all look like they’re from the same stable. A simple, and extremely effective, tip is to integrate your social networking sites with your website and blog. The user will appreciate a holistic experience across all your channels – each offering something fresh and value-adding. And why wouldn’t they become a fan of that?

Are you a fan of a company on Facebook that does it really well – share your story!

Yours in social media,

Julia

Selley’s new TV advert – so simple but so effective

I just had to share this new advert for Selleys with you all as it’s quite good. It warns men: Don’t leave your wife at home with a tradie.  The ‘Do it yourself, before someone does it for you’ campaign – BWM’s first for Selleys – features a woman flirting with the tradie as he carries out household jobs. Simon Hadfield, board account director at BWM, said: “The idea taps into a real insight around blokes putting off the odd jobs around the house. Their better half then loses patience and calls in a tradie.”

Maybe this is why my partner Darrell is so hell bent on DIYing everything at home?!

Yours in DIY goodness
Janet

2010’s best viral videos

The only kind of “viral” we like to share and experience at Brio, is the viral ad/campaign!

With social media taking over a lot of advertising space these days, it’s a given that viral advertising is only growing more popular amongst brands and consumers. Why? Well, the best thing about viral advertising is that it not only excites, engages and intrigues consumers, it also allows consumers to share their experience of a brand with others in a positive way.

AdNews is currently putting together a list of the Top 20 branded viral videos for 2010 and is calling on its readers and site users to submit their favourite advertiser funded videos (national and international) uploaded to YouTube this past year. If you would like to vote or submit entries, all you need to do is to subscribe to the AdNews website.

The judging process will take into consideration not only the creativity of the video but also the popularity of the video. Popularity will be measured through the amount of times a the video has been viewed on YouTube as well as how many times it’s been shared and mentioned via social media tools such as Facebook, Twitter and blog posts (ahh, the power of social media!).

The final Top 20 for 2010 list will be revealed on the 3rd of December, however in the meantime here’s a few of my favourite viral ads; some you have probably already seen, some you may not. Enjoy (oh, and if you know of some more great viral ads, please share! We’d love to see them!).

The War of the Salmon: Man vs Bear

[briotube]http://www.youtube.com/v/CVS1UfCfxlU?[/briotube]

Mice One! (don’t turn away from this one half way through … watch it until the end!)

[briotube]http://www.youtube.com/v/YqlQS5CCmwI[/briotube]

True Beauty

[briotube]http://www.youtube.com/v/RtGt_XzBEbI?[/briotube]

Welcome Back

[briotube]http://www.youtube.com/v/NB3NPNM4xgo?[/briotube]