Your own private island hang-out with your mates
CMO’s Guide to Social Media Sites
The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than [...]
Take the stairs!
On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it. The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would [...]
Kevin Allocca: Why videos go viral
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on line next month as part of our TED-Ed launch. “In [...]
It must be the Super Bowl…
What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.
Selleys – “Fast” Dresser
I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The [...]
Kid’s know best
An inspiring TED talk from 6th grader Thomas Suarez.
Sam Kekovich’s Australia Day
Australia Day wouldn’t be the same without a viral hit from Sam Kekovich. This year is no exception with the latest lamb-tastic video spreading across the web. Check it out.
Google in the future
Google has evolved constantly since its inception and is going to continue to provide answers to more and more complex questions.
Hey Big Nose!
A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if [...]