Category Archives: Trends

Android L: announced

After all the fuss, Android L is finally revealed.

The past few months have brought much speculation about the name, with rumours of Lemon Meringue Pie, Lemonade, Licorice and more.

As we now know, Android L is now officially known as Lollypop.

Giovannio Calabrese, creator of the Andriod sculptures for the Google HQ Android lawn, was very tight-lipped about this project, but has been teasing us since early October on his Google+ account.

From announcing his travel to Google HQ for a fresh coat of paint for the previous sculptures to going gaga about Licorice all over his Google+ page, he even called out volunteers for his ‘secret surprise project’.

On 15 October, spectators gathered from all over to be at Google HQ, receiving free lollipops to celebrate the sculpture and launch of the new operating system.

Official Video from Android’s YouTube channel.

Yours in Sweet Surprise,
Brio Team.

iMania: Release of iPhone 6

Even with last week’s fiasco surrounding security breach claims on iCloud, Apple still came in strong with the release of iPhone6.

Fans scurried their way through stores to claim “first to try”, “first to buy” or “first to have” the newest iPhone in the market.

What is it that made us really excited with the release of iPhone6?
Well, let’s have a recap shall we?

From our August Phablet Race post, we looked at some of the rumours and expectations for the new iPhone. Now that it’s released, let’s see if rumours are true or if they misled us.

images Rumoured Release Date: Probably September 9
The release did in fact happen on it’s set day, September 9, 2014.

images Cost: starts at around AU$1006|$944
A source we found say that the pricing are as follows:
16GB – AU$869
64GB – AU$999
128GB – AU$1129
Being only $7 out from the mid-range option is pretty close and a good indicator.

The target sale date in Australia is September 19, but pre-orders are open from the 12th. Here’s what the launch told us about the new iPhone.

images What to expect: major revisions, including design
Apple definitely delivered because it’s bigger and definitely better.

Dimension:
iPhone6: 138.1x67x6.9
iPhone6 Plus: 158.1×77.8×7.1
To make the device bigger without the having the uncomfortable feeling when you use it, they have made a noticeable revision on the design making the sides rounded for a smooth handling and looking a lot more slick.

Display:
iPhone6: 4.7 inches
iPhone6 Plus: 5.5 inches
Both using Retina HD Display

To compare to the current iPhone 5S, its display is 4 inches, with the iPad Mini being 7.9 inches.

images Coolest Rumour: addition of NFC
We are giving a soft check on this as well, as this functionality is not yet available and will be coming in this October.

But that doesn’t mean we can leave this off, this makes us all the more excited as this will change the way on how we do transactions. Apple Pay is a technology that provides a security feature built in you device so you can use your iPhone to pay in a hassle free way.

Apple has maintained the cool feature of iPhone6’s predecessors, improved other features and introduces other features. What to say what they’re going to do next. Only time will tell.

Even if you don’t plan on picking up the iPhone6 straight away, don’t forget to download the new iOS 8, available from September 17.

Yours in current trends,
Brio Team

 

Phablet Race

The race is on…

I was reading updates from TechRadar the other day and rumours are rife about the release date of the new Phablets from Apple (iPhone6) and Samsung (Samsung Galaxy Note 4).

iOS and Android fans alike, we are excited for the first glimpse of these new gadgets and how they will differ from their predecessors.

Juicy Tidbits

On iPhone6

Rumoured Release Date: probably September 9
Cost: starts at around AU$1006 / $944
What to expect: major revisions, including design.
Coolest Rumour: addition of NFC

On Samsung Galaxy Note 4

Rumoured Release Date: probably September 3
Cost: starts at around $800
What to expect: Samsung’s 4th generation Phablet.
Coolest Rumour: flexible display (three-sided screen)

 

image of iPhone5
iPhone5
image of Samsung Galaxy Note 3
Samsung Galaxy Note 3

 

 

 

 

 

Yours in mobile trend,
Brio team

Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly dispose of litter and ‘The Speed Camera Lottery’

 

 

 

The theory is obviously a bit of fun and good marketing but it did have impressive results.  For example, the Speed Camera Lottery ‘game’ reduced the average speed of cars on that road by 22% and the piano stairs meant that 66% more people than normal took the stairs over the escalator.  This gamification of everyday things seems to ‘nudge’ people’s behaviour in profound and measurable ways.  This begs the question, how far can you nudge people and in what ways?

 

 

The Fun Theory: that “fun is the easiest way to change people’s behaviour for the better” seems to have some solid foundations and is becoming more widely accepted and made use of.  Gamification seems set to be a common feature in our lives and one that may make our lives much more fun.

 

CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Addicted to Pinterest

I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.

 

Semi-Permanent

Well designers, it’s that time of year again! Have you got your tickets for Semi-Permanent yet?

Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events – that’s a decade full of stories and wisdom from industry idols.

The event covers all disciplines of design, including graphic design, film, fine art, illustration, web design, interaction design, photography, visual effects, animation, graffiti, motion graphics, stop motion, and architecture, and much more.

Find out more here.

Yours in keeping up-to-date,
Tanya.

Kevin Allocca: Why videos go viral

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on line next month as part of our TED-Ed launch.

“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.” (Kevin Allocca)

Yours in going viral,
Tanya