With SOPA (Stop Online Piracy Act) on the tip of everyone’s tongue, Clay Shirky offers a unique point of view on this movement that has the potential to change how we interact, create and view the web.
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing out notes on paper. At the time, I could never have imagined anything so different. The new Apple iBooks allows students to interact with what they are learning. Tapping into more of our senses, making learning, fun, interactive and most of all memorable.
Apple iBooks is also a great tool for writers, making laying out and publishing books incredibly easy with a very professional outcome.
I challenge you to view this video and not feel a little bit jealous of the experience we never got to experience in our school days.
So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand.
There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad.
Apps for download:
• Studio Basic
• Notes Plus
• Notetaker HD
Pens compatible with iPad:
• Wacom Bamboo Stylus for iPad and iPhone
• EFUN Digital Pen for iPad
• Stylus Touch Pen
The most superior product I’ve seen on the market to date would have to be from Byzero. It comes with a receiver which clicks into the bottom of your iPad and runs on infrared and ultrasound technology, and works with the Studio Pen. Byzero offers palm rejection and precise and detailed handwriting. There’s plenty of demos of Byzero’s Studio Pen on youtube.
How often do you think of something you’d love to do, or a goal you’d be proud to achieve, but you are blocked because you don’t know how? You put it in the too hard basket, because you don’t know where to find the information, training or resources you need.
This little guy, Thomas Suarez, was an inspiration to our team this morning, as we watched this video of his TED talk. He talks about how he approached his goal, to make an iPhone app. Suarez has uploaded two apps to the app store (including the very cool “Bustin Jieber” – a Justin Bieber whack-a-mole) and he’s onto his third!
Ever seen a website and thought ‘what a great colour they are using here’. Well now, to make your life easier, there is a tool called Colour Tool.
You bookmark the link in your browser, and when you see a site that you love and want to know what colours are used, you click the link and the site will bring up all the colours and variations used on the site.
No need to file through CSS files, and trying to screen capture then use your little eyedropper. Simply click the bookmark and you have everything you need!
Working in an industry focused on “The Internet” I often find myself disillusioned with the internet and we share a love / hate relationship. When Mike said that we get lost in the “stuff”, the day-to-day routines of our internet patterns and forget the magic of it all I knew what he meant. We do forget the magic of the internet. We focus too greatly on the devices or platforms and forget just what the internet and technology in general can provide us.
I’ve been reading a lot about design thinking and service design lately and Mike’s presentation only further served this area of obsession for me. The most prominent lessons from his talk being:
Content is the most important thing. Brands must begin to thinking like media companies – publishers of their own content.
Data will very shortly be the most valuable asset a company owns.
Your digital behaviour is and will increasingly be an indicator of your likelihood to behave in a certain manner. For example, bank loans in the future will not only take into account your credit history but also things such as Klout rankings.
Our jobs as digital marketers is to understand the structure of connected audiences.
Gamification is the behavioural logic of how people expect to interact with the world.
Here is a selection of video’s from talks Mike has given.
Instagram is a photo-sharing app for the iPhone. It has fast become a way to quickly share bits and pieces of your day using preset filters to give various affects to your photos. Aside from how simple it is to use, the beauty of Instagram (in my opinion) lies in how it can make users look at their day-to-day life and surroundings in new light.
But what of your collection of photos? What can you do with them? Check out our five suggestions for bringing your Instagram photos out of your iPhone.
StickyGram - lets you print your Instagram photos as magnets, a miniature flip book or poster
Casetagram – why not print your photos for your next iPhone case?
Instapuzzle – this newly launched iPad app turns your photos in a puzzle
Postagram – send real post cards using your Instagram photos
The awards are a part of the AMI’s two day conference, Focus on the Future, held at the Hilton Sydney from October 19-20. The conference will showcase a number of high profile speakers from Microsoft, Commonwealth Bank, Spreets, Telstra and Nestle, to name a few, bringing together some of the world’s greatest marketing minds.