Category Archives: Sport

Exercise = subway ticket

To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station.

Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for the games.

If you could do a little bit of exercise in exchange for a train ticket, would you?

The stars are out…

Brisbane is buzzing at the moment as the Brisbane International hits town. Names such as Serena Williams, Kim Clijsters and Novak Jokovic are vying it out to be the 2012 Brisbane International champion and the fans are excited! This is the first time Brisbane has played host to a tennis tournament of this calibre with such internationally respected names. Tickets are still on sale so don’t miss out! The smart design of the new Pat Rafter Arena ensures each seat has a sound view of the action with no ‘nose bleed’ sections.

Gold Coast 600 – V8 Supercars

It’s now heating up and the track is having it’s final preparations put in place for the V8 Supercars Armor All Gold Coast 600 on the streets of Surfers Paradise.

One of the hottest events this year, with race by day and concerts at night including Tonite Only, Drapht, Eskimo Joe, Simple Minds and Bliss n Esso.

On track action includes Porsche Carrera Cup, V8 Utes, Touring Car Masters and Forumla Ford.

The Gold Coast 600 is sure to be one of V8 Supercar’s hottest events this year, and it’s all in the sunny state of Brisbane on the Gold Coast. Dates are 21 – 23 October and I can’t wait to get down there to hear and see the roar of those crazy 650 horse power monsters!

TeamVodafone did a promotion in Brisbane CBD on Friday at lunch time, with a pit stop in the middle of Elizabeth St. See the video below.

Yours in V8 Supercars,

What’s your work philosophy?

At Brio Group we have the pleasure of being a part of the Hear and Say Centre’s weekly play group sessions where we have the chance to witness so many beautiful families interact.

Last week’s play group was a great chance for me to capture some amazing images for the Hear and Say Centre Annual Report (see the images below) while this week’s play group was super special as it was the launch of Loud Shirt Day.

Loud Shirt Day is a fun one day event on Friday 21 October when you can wear your brightest clothes and raise money to help give the gift of sound and speech to deaf children. Wally Lewis and Romelda Aiken (Firebird Champion) kicked off the festivities and were a great inspiration to us all.

Visiting these play group sessions has really shown me the meaning of ‘industriousness‘ – which is about encouraging ‘focused, hard work’ rather than ‘workaholism’. Really it’s about quality – not quantity.

The small amounts of quality play time that these children receive each week is imperative to their development and teaches them so many life skills. It’s not about how much play time they have together, but how good that playtime is – their parents, their siblings and the magical people at the Hear and Say Centre work very hard to ensure that every minute counts. Wally Lewis and Romelda Aiken have such busy schedules but take time out for the things that matter – and they’re always there giving 100%.

At Brio Group I always try to make the most of every minute of the day. Time is precious, deadlines are tight and I value my personal life so I always give 100% to make sure I can go home at a reasonable hour and have a little balance in my life.

What’s your work philosophy? Do you work hard (and play hard)? Or would you prefer to take things a little slower? Do you live to work, or work to live? Keen to hear your thoughts!

Yours in industriousness,


Motorsport Engineering – Understeer and Oversteer

Most general racing enthusiasts will know what understeer and oversteer is.

Understeer is to do with the front wheels of the vehicle and means that they don’t want to turn at the same rate you want to. This can be caused by going to fast in to the corner, or not having enough grip for a corner.

Oversteer is when the rear of the car does not want to grip to the track generally caused by pushing relatively hard or to fast through a corner or forcefully applying more acceleration than needed. This will cause a sideways action that is not generally the most comfortable feeling in a car.

Below on the left is understeer, and the right is oversteer

Generally in wet conditions understeer is a very big feeling you get in a race car. As the track is wet, and slippery, it creates the perfect environment for understeer.

One thing a lot of people have happen when racing, is they get turn in understeer, exit oversteer. Which means they get understeer into the corner and oversteer coming out. This happens as a result of not being able to turn the car into the corner and reach the apex and then trying to compensate by getting on the throttle earlier than normal. Another reason this happens is traveling to quick into the corner (as mentioned above) therefore getting understeer, then when you finally get the car to a speed where the tyres can grip, the car starts turning at a rate more than the car can handle and that in turn creates the car to slide into oversteer.

Albeit very old, take a look at Larry Perkins oversteer slide. Helped by Mark Larkham behind him, this demonstrates oversteer perfectly.

While neither of these handling characteristics are ideal in a racing car, most people prefer the undertseer method as it is a little more comfortable and sometimes easier to get around than oversteer. I myself enjoy a car that oversteers more, but that’s just personal preference. Both of these will contribute to a lot more tyre wear as well. Sliding tyres across the ground will also create more friction in the tyre and therefore create more pressure built inside as well as temperature. Now when you are using pressure and temperature to try and get a good handling car, you don’t want to go out and destroy your session by getting false readings by having to much understeer/oversteer. It’s a game of balance. What is giving you the best result?

If you want to know anything specific about motor racing or setup, let me know in the comments below and I’ll try my best to work on a post for you!

Yours in understeer and oversteer,

Motorsport Engineering – Aerodynamics

Continuing on from yesterday, now we move on to aerodynamics! This is definitely my favourite area of ‘technology in motorsport’. There is so much to explain, yet so little time!

After learning about some really cool things in Formula One aerodynamics, I decided to share this with the Brio team. Not only do Formula One teams spend ridiculous sums of money in developing the aerodynamics of their cars, but they do this for a tenth of a second (sometimes more).

That is 0.1 seconds they are looking for, and that can be the difference between pole position for the race, or being down the order in 5th. So over an average lap, the distance between first to second on the track, is approximately 30cm… And yes, they spent tens of millions of dollar to gain that 300mm… Seem a bit excessive? Well to most people, it probably is. Here is a short video to show you how teams go about finding that tenth of a second.

Yours in aerodynamics,

Motorsport Engineering – Camber

OK, so we all know that I am a massive motor racing nut, and I just love anything to do with engineering of a race car and the technology behind it.

We’ll start off with ‘camber’. Camber on a race car refers to the angle at which the wheels are at. A front view of the car with no camber you would see the wheels standing straight up and not leaning at all. When the top of the wheel is leaning in towards the center of the car, this is negative camber and what race teams usually use, not often do you see a car with positive camber (top of the wheel leaning out), but this can work to some teams advantage. Racing teams usually run at negative margins and this helps with the stability and grip throughout a corner. Going around a corner will lean the car over (called body roll), and in turn letting the tyre actually have full contact with the road. See below the differences.

Above: the top is no camber, the middle is positive camber and the last one is negative camber. The black line represent the perpendicular angle.

Above: A race car going around a corner and you can see here the wheels that are on the ground and with all the body roll through the corner, is producing the tyre to have the complete surface area of it in contact with the road, creating much faster cornering speeds, as you have more grip.

One thing you have to be very careful with while modifying camber angles is, camber is considered a suspension change, and camber angles increase when the wheel is raised (when the car hits a bump or leaned on) and this is called bump travel. The varying camber angle is referred to as camber gain. What happens is, every inch that the wheel is raised (above the chassis line) you gain more camber. So if your default camber angle is -2.5°, and you push the wheel all the way to the bump stops, which is the most amount of bump travel you could get, you could potentially ‘gain’ about 5-8 extra degrees of camber. So you have to think about when the car is loaded up in the corner, how much bump travel is there and how much camber angle is actually on the car at that time?

Varying weather conditions will also affect the way in which your camber setup is working. For instance, on a nice sunny day you might decide to run about -2.0° on the front tyres. Whereas, in the rain, as the speeds will not be anywhere near the same as the dry, you might opt to run less camber angle, so you might take it back down to -1.5°. Then depending on weather, circuits, and other variables, comes tyre pressures, caster angles, toe angles and these are just some of the suspension options.

In the coming weeks, I will bring to you a series of engineering techniques used to make racing cars go faster, and what the professional race teams do to get that edge over their competitors. My next post will be tomorrow and will be about aerodynamics of a Formula One car.

If you would like to know something specific about setup or engineering on a race car, drop a comment in the FB box below and if I can, I’ll do a post on that!

Yours in camber,

Brio Group’s running the Bridge to Brisbane!


That’s right! The kids at Brio Group are going to attempt to run (yes run) the Bridge to Brisbane next Sunday. It’s going to be tough – my body is really only equipped to exercise in short bursts (lasting no longer than a hornpipe – sometimes not even that long) and as we’re glued to our computers most days, we aren’t the fittest bunch. But we think it’s time we all got out and did some exercise for a good cause.

We’re raising money for the Hear and Say Centre, our charity for the year. Hear and Say is one of the leading Paediatric Auditory-Verbal and cochlear implant centres in the world, teaching children who are deaf or hearing impaired to listen and speak since 1992.

We’ll be sponsoring Rhylee for the next 12 months and following his journey. Rhylee is a 4 year old boy who lives in the south of Brisbane, who needs a cochlear implant in each ear to regain his hearing. On August 10 we were invited to join Rhylee’s family and friends at his ‘Switch On’ ceremony where his cochlear implants were switched on for the very first time. It was an incredibly moving experience to see Rhylee hear again and see the beginning of his sound and speech training.

We’d love it if you joined us on our run or if you spared a few clams here:

And remember donations make us run faster :)

Yours in fun and fitness,

Consumer reviews set to create valuable campaign content

Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This.

We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your review, you are given the opportunity to tell lots of people about your favourite products, good experiences, and not so good experiences.

Also, you will be reading the opinion of others so that you too can make informed choices about the products you are considering buying.

The products and services are listed by categories e.g Automotive, Clothing and Apparel, Computing, Food and Drink, etc. If the product or service you wish to review is not listed, you’re given the opportunity to suggest the new product and write a review for it. A new product page is then created by the We Like This team.

Your reviews may also be used across press, online and TV. This way, reviews influence even more people. A positive review of a product is very powerful in influencing others and customers’ review can make or break a brand.

When an advertiser’s products or services have been reviewed positively, they are offered the opportunity to licence these reviews into a We Like This formatted advertising campaign which might run across press, magazines, TV and the internet.

A certain criteria must be met before an advertiser is permitted to use the We Like This brand or any reviews in an advertising campaign. The product must have a total rating above 3.5 hearts to be deemed positive and must have received a minimum of 15 reviews.

Consumer opinions about products and services are more powerful than advertising in helping other people make decisions. I may even get to read all the good reviews by real people in the newspaper!

I like this. Do you?

Yours in advertising,