Category Archives: social media

Shaping Brisbane > Shaping Graduates

Recruiting new employees? Have you thought of building a Graduate Program?

Earlier this year we assisted Brisbane City Council in conceptualising their image for this year’s Graduate Program.

We built on their messaging and captured the essence of their responsibility to the graduates as well as the opportunities available to them.

This employee branding embodies the Brisbane City Council brand moto: ‘Dedicated to a better Brisbane’. We pushed their logo tagline and created imagery representing the Council as shaping the candidates to:

• create a better Brisbane
• get better opportunities
• gain better skills
• gaining a better career

Brisbane City Council has welcomed new technology and are opting to utilise QR codes throughout Council programs which drives target audiences to the website quicker and is accessible to Gen-Y.

The interchangeable bright and dynamic stand has been a success in attracting the right candidates who are ready and willing to be ‘Dedicated to a better Brisbane’.

 

Yours in finding a better you,
Amber

Social Media… not just a fad.

Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.

 

 

Here are some important ways that social media can benefit your business:

  • Create and maintain awareness of your brand
  • Drive qualified traffic to your website
  • Nurture qualified leads
  • Increase your online presence – thus increasing the number of times your brand will appear in search results
  • Monitor online conversations about your brand so that you can manage your reputation quickly and efficiently
  • Learn about your competitors and their activities
  • Publicise your new innovations, awards and business successes
  • Find new business partners, vendors, suppliers and business opportunities
  • Build trust and credibility because it’s an open and transparent communication channel
  • Increase your position as a thought leader with articles and commentary
  • Increase your search engine rankings – social media generates back links and site traffic
  • Support other paid marketing and advertising activities, online or offline
  • Identify customer’s needs, wants and issues and communicate directly with them as to how your products or services can address these
  • Provide a complimentary customer support platform due to the ease of use and real-time updates
  • Find and recruit new staff

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Yours in Social Media,
Tanya.

Social Media to the rescue

With so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people.

Social media was a primary source of communication following the earthquake and tsunami in Japan. In disaster situations, after survival, there is a human need to connect. Conventional telephone lines often go down, or are overwhelmed, whilst internet connections are still active and usable. Thus people found they could use networks like twitter or facebook to send warnings, relay and receive information and news updates, ask for help and let friends and family know they were safe.

As a result, many international organisations are now implementing social strategies into emergency management plans. A great example is American Red Cross who have recently partnered with Dell to build a Digital Operations Center. During emergency and disaster situations, the center will analyse and use social conversation to make decisions and organise relief efforts.

One of social media’s greatest strengths is in the ease and speed that information can be disseminated. There is great potential for Government, council and humanitarian organisations to use it to connect with and build resilient communities.

Yours in realising potential,
Andrea

CMO’s Guide to Social Media Sites

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business?

This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than Facebook or Twitter did. It’s demographics include mostly women and it is quite popular in the Midwest. The concept behind Pintrest is that members can post images of whatever is of interest to them. From there, followers can then ‘like’, or ‘repin’ those images, which is then pushed out to their followers. Pintrest is a bit different as it offers a way to reach a group that is not usually considered a part of the ‘digerati’ and can be most useful for brand exposure and driving traffic to your site if your material gets ‘pinned’ by others.

This year, Google launched Google+, which offers some unique ways to interact, including Circles and Hangouts (group video chats) which make customer communication a breeze. Unlike Facebook ‘Likes’, positive ratings on Google+ can influence your brand’s search ranking. This channel has become a “must have” for social marketers, as it has more than 90 million users (though, there are questions about how active they are).

Three other communities that have recently been added to the social media pool are  SlideShare, Quora and Instagram.

SlideShare is similar to YouTube for slide shows. It is a great way to promote your brand / products and communicate with customers, however it is pretty much a one way conversation at this stage.

Quora was founded by two former Facebooker’s and is based on questions for community members to answer. It’s an ideal place to share your expertise as it is a perfect addition to your content marketing efforts.

Instagram is an iPhone app that lets you take photo’s of your products or services, apply interesting effects and share them, which can also be pushed out to your Facebook page and Twitter.

Is it time for you to re-evaluate which social media tools could work for you? Gone are the days where having a Facebook page is the only option. There is a continuing amount of other channels that have different capabilities and purpose, and used together can connect with a massive amount of people. For an analysis of which social medial tools are the latest and greatest, CMO have, for the third consecutive year, turned to 97th Floor, an SEO and Social Media Firm for their perspective of the different social media channels and ones that could definitely be worth your time.

You can view 97th Floors take on 10 Social Network Choices on 2012 CMO’s Guide To The Social Landscape.

Yours in Social Media

Angie Rapisarda

Origin Energy Sustainability Drive Campaign

Origin Energy Sustainable Drive

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign.

The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise.

People started to notice who their energy provider was and what they were offering. If they didn’t like what they saw, they began to shop around.

Origin Energy was already Australia’s leading ‘green’ energy provider, and they wanted to keep this lead on the other service providers. They needed to continue to ensure their customers that they could keep up with the growing energy demand, remain as green as possible and still be affordable.

So, they launched the Sustainability Drive. It was a national competition involving 80 homes in 4 streets across Australia and the aim was to encourage them to become more energy efficient, in order to reduce their energy bills, as well as share in up to $1M worth of sustainable technology.

All they had to do to be in the running was to get together with up to 20 of their neighbours and explain why they would all like to win. They could use text, images and video to push their reasons.

Origin communicated well online and they reached the masses. 8,950 individual streets entered and the competition received 45,000 nominations.

As we know, social media is proving daily to be a powerful tool. It can be beneficial to anyone’s business, no matter the size and industry. If you are smart and think about what gets people excited and involved, and how that can then relate to your business and product, the results, as seen above can be pretty amazing.

Origin Energy are obviously a large organisation with what I am assuming is a pretty great marketing budget. You don’t need to run a campaign at the same scale as they did. Get stuck into social media, make your customers do the work for you by talking about you via their social networks. If all you have to do to get people involved and happy to talk about your services and products is to give away something that is already in your  product offering, then that sounds like a good idea to me.

 

Yours with loads of energy,

Justine

 

 

Two new social sites to boost your customer engagment.

Pintrest

Is a new comer on the social media scene and its popularity is rising fast. With more than 11.7 unique visitors per month, it is only second to Facebook for providing referral traffic and the amazing thing is, that it is still on the rise.

Pintrest is a pinboard style image site that allows users to group images by topic or theme. Big name brands are now creating innovative ways to use this new social media power player and use it to their advantage.

Check out this great video over at l2 think tank, and see how your business can use the social media marketing power of Pintrest.

You never know, you might be one of the tens of thousands of people that just can’t stop ‘pinning’.

Instagram

Instagram is another up and comer in the social media realm, and continues to rapidly grow, with a user base of over 15 million. Leading companies such as Starbucks, Red Bull, Tiffany & Co. are starting to see the benefits that these platforms can have for their brands.

Don’t be turned off and think that these new platforms are only for the major players. They’re not. Social media is a great way to improve customer engagement, increase brand awareness and generate referral traffic to your businesses website.

Lead the way and start engaging your customers in new and innovative ways.

Yours in pinning,

Nick

Addicted to Pinterest

I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.

 

Gentlemint – Pinterest for Men only

I’ve been using Pinterest now for only a few weeks and it has become yet another procrastination tool that I have become addicted to! If you haven’t seen Pinterest, check it out at www.pinterest.com or better still you can follow my boards @ http://pinterest.com/paul_vb/

BUT now I have found a second version of Pinterest called Gentlemint (http://gentlemint.com/). No the things that appeals to me about this one is that it’s a MEN ONLY version! That’s not to mean that it full of semi-naked women or fast cars or anything else you would like to stereotype men with! From what I have seen so far it is full of interesting posts of really interesting things, to a man at least! And that’s the appeal of Gentlemint for me. It’s not full of pretty dresses, high heels, latest gift-wrapping techniques or any other stereotypical terms used for what women like!

Just like Pinterest you can only create an account by being invited or application. I haven’t been approved as yet, but am looking forward to it! It is not limited to men only, there is no gender check on applying, but the content obviously must be ‘manly’!

And remember… Chuck Norris doesn’t read books. He stares them down until he gets the information he wants.

Yours in manliness,

Paul

One of the recent posts on Gentlemint…

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?

 

 

But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.

 

 

Yours in taking things too far,

Anya