Category Archives: social media

Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk

In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody – Media – and what we can all do to influence it.

She calls clicking a “public act” that each of us can choose to do or not do to somehow shape what information gets the attention and form the media landscape. She says “Everything we blog, everything we tweet, and everything we click is a public act of making media”, drawing to the point that the Media is no longer controlled by a few powerful elites but by everybody; We are the editors.

In this digital age where everybody gets access to the web, people can choose to be a passive or an assertive contributor. It’s now up to you decide what action you want to take.

Think before you click,
Brio Team

Say Hello to ELLO

When one hears the term “Social Network” or “Social Media”, the first few things that comes to mind are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest.

While most of these social networking channels still maintain their top rank in the game, a new social networking site called Ello has been gaining some buzz recently.

Say hello to Ello!

Ello

Unlike most social networking sites that sell ads or user information to third party advertisers, Ello boasts as being completely ad-free with a strict ‘no-ad and no-data-mining’ policy. Better still, they give you the opportunity to opt out in sharing any information if requested.

Seems interesting right? But one has to wonder how the site will support itself in lieu of advertisers.

Ello’s answer to this is providing special features through a user pays system. As special features are introduced, users can add it to their account by paying a small fee which is then activated on their account forever.

This approach seemed odd to me at first, but when I though about it, it’s kind of like paying for an upgrade, or like buying another accessory to your camera like a lens that has a different function.

The way to join this social network is by invitation; you just need to go to their website, enter your email to request an invite and then wait for their response.

With this out of the box structure and security promise, can this social network rise against other social media giants out there? Only time will tell.

Yours in social networking,
Brio Team

Ajax Social Wipes

Ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter? Colgate’s social tool called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of things clogging up your news feed! Meanwhile, over on Twitter, it will actively detect spam that you might have started following, and automatically remove it from existence!

Check it out here: http://ajaxsocialwipes.com/

Created by the guys at VML in Sydney.

Global Digital Statistics 2014

Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like:

  • 2.5 Billion People are Online
  • 1.8 Billions are on Social Networks
  • Top Social Networks added 135 Million users in 2013
  • Facebook now has 1.184 Billion Users

It may be 183 pages, but well worth the look, grab a cuppa and enjoy!

Parking Douche

We have all had an issue with people parking illegally but there is an even bigger problem with this in Russia and so it was social media to the rescue. With a goal to shame those responsible, this campaign used the web and social media to make sure that they never do it again. This is a perfect example of the power of targeted messages. We love it.

 

Yours in Social Media

Belinda

When a viral video is not a viral video!

This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere?

I think it is a good attempt but don’t think it will get the cut through that TomTom may be expecting. In saying that is always refreshing to see a brand take a creative approach to their marketing and be willing to take a risk with something new.

What do you think about this approach?

Why Startups Need To Solve Real Problems Again

Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we’re not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook.

Madrigal offers two solutions: stop the pervasiveness of “free” web apps and increase the diversity among founding teams. Fresh perspectives, he argues, will bring a new paradigm for startups — and for creativity in general.

Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly dispose of litter and ‘The Speed Camera Lottery’

 

 

 

The theory is obviously a bit of fun and good marketing but it did have impressive results.  For example, the Speed Camera Lottery ‘game’ reduced the average speed of cars on that road by 22% and the piano stairs meant that 66% more people than normal took the stairs over the escalator.  This gamification of everyday things seems to ‘nudge’ people’s behaviour in profound and measurable ways.  This begs the question, how far can you nudge people and in what ways?

 

 

The Fun Theory: that “fun is the easiest way to change people’s behaviour for the better” seems to have some solid foundations and is becoming more widely accepted and made use of.  Gamification seems set to be a common feature in our lives and one that may make our lives much more fun.

 

The magic of communication

With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were unable to communicate freely or effectively. Imagine what social media sites like Facebook and Twitter would mean to you if you were deaf or unable to speak. The new ways in which we communicate are giving people a voice that, until recently, they did not have. We think that’s pretty magical!

Now, more than ever, government organisations and businesses, need to look at how their target audience communicates and ask themselves “is our message being heard? or is it falling on deaf ears?”

Yours in effective communication,
Andrea.

Using LinkedIn for Recruiting

If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you’re not already using LinkedIn for your company, why not?

Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running, you are already in a prime position to reach out to the employees that are already attracted to you and want to work with you. Having team members on board who actually want to work with you in your business because they have been following what you do makes everything so much easier and cheaper in the recruitment process.

One of the best things about attracting team through LinkedIn is you can see the details and interactions of potential candidates also. And if they are already ‘linked’ to your company page you have an opportunity to even choose someone to chase after before there has even been any advertising of positions. So there’s another clue for candidates, follow the companies you want to work for!

Don’t get me wrong, using LinkedIn will not magically solve your recruitment and employee branding overnight. There will still be the need for screening, phone calls, handshakes and interviews but it will make a noticeable difference to the way you ‘used’ to do recruiting.

So what do you need to do?

First step: Learn what LinkedIn is:

 

Second step: Create a Company Page

 

Third step: Visit http://talent.linkedin.com/ to see how you can best use LinkedIn to attract the right people.

Yours in recruiting,

Paul Vesey-Brown