Category Archives: public relations

Designing our environments

Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks?

Well the people of Auckland have done just that with their “Beautify Your City” campaign which aims to prevent the illegal dumping of rubbish in city flowerbeds, as well as making the rubbish placed on sidewalks impressively “disappear” before our eyes. The result of this campaign turned ugly sidewalk displays like this:

…into beautifully hedged CBD pathways and gardens like these:

So as we move towards a more environmentally friendly world, where recycling is encouraged more frequently, it’s nice to see even our unrecyclable waste can be beautified and reused, if only for a short time.

The only question I have now is when will they be coming to Australia so I can stop taking out the rubbish (which is a personal hate chore of mine) and start designing my environment?

Yours in urban design,


Design your own shoes with Shoes of Prey

When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were.

What I discovered literally made my jaw drop (it actually slackened and filled up with drool) – here was a site where you could completely design your own pair of beautiful shoes (that are in line with this season’s trends) and have them delivered to your doorstep. You can choose the height of your heel (or go for a pair of super comfy flats), add embellishments like bows, buckles and flowers and even choose ankle boots and gladiators. I was so excited I ran into the other office and blurted out a few words…site. design. shoes. awesome. that’s about all I could manage! I LOVE the idea of designing my own show – yeah they’re expensive but I can get exactly what I want and make a shoe that wouldn’t even exist in the retail space.

Anyway what I learned from the seminar was how Shoes of Prey managed to gain a bit of publicity through blogger Blair Fowler aka JuicyStar07 who made this videoblog (or videolog – I think that’s what the kids are calling them these days) which gave Shoes of Prey a boost of 670,000 hits. Pretty impressive that a 16 year old can have that much influence! Well I hope that was educational!

Yours in delicious shoes,

Australian Fashion Week

From runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L’Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and culture in March.

In May, join the fashionistas flocking to Sydney for the spring/summer shows of Rosemount Australian Fashion Week. Book your tickets to a catwalk show, where you can mingle with fabulous style-setters and celebrities. Get up to date on the next seasonal trends and then hit the stores of your favourite Australian designers.

I just love fashion and have just come across this article with some great photos showcasing 16 years of Australian Fashion Week outfits and designers that have led the way, including my favourite fashion designer Alex Perry.

Enjoy! (Sorry guys!)

1996- Zimmerman. The first ever Australian fashion week, offering local designers a chance to show off their work on a global stage.
2001 – Tuubl (ksubl). 2001 seemed to be the year for courting controversy. Founded by four surfer mates, this debut show fanned the flames of their now cult following, for Tsubi’s denim and T-Shirts.
2006 –Alex Perry. Designer Alex Perry had been showing his personal brand of glamour since Fashion Week began and in 2006 as Harpers Bazaar put it, his ‘Sugar-sweet micro frocks, embellished with beads and sequins’ dazzled the celebrity-heavy front row.
2009 Romance was Born. Romance Was Born’s Iced Vo Vo dress was one of the most iconic images of Rosemount Australian Fashion Week 2009.

2010 A Model wears a creation from Alex Perry’s Arabian Princess Collection.

Yours in Fashion Design,

Australia Day in Brisbane

On Australia Day we come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation. It’s the day for us to re-commit to making Australia an even better place for the future. Volunteer clean up helpers in the wake of the recent floods in Queensland have truly demonstrated this quality and should feel a sense of pride for their achievements as they helped their fellow Australians in need.

This year, Australia Day in Brisbane will be a subdued event, with South Bank officially cancelling its fireworks after the floods. The park won’t host any of the events originally scheduled for next Wednesday including the free concert, family activities and flag-raising ceremony. The traditional Flag Raising Ceremony will be held at an alternative venue.

The free AusSounds Australia Day Concert will proceed and will be relocated across the road to the Brisbane Convention and Exhibition Centre. The Concert will feature local bands Charlie Mayfair and Ball Park Music and Australia’s first Idol and multi-platinum artist Guy Sebastian.

Tickets are free but bookings are essential. Bookings can be made from Thursday at There will also be an opportunity to donate to the Premier’s Flood Relief Appeal at the event.

The annual Australia Day Lunch will proceed as planned at the Brisbane Convention and Exhibition Centre on Tuesday 25 January featuring Richie Benaud, David Fordham and Troy Cassar-Daley.

Lets all help make a difference by supporting this worthy Appeal. Proud to be an Australian.

Happy Australia Day!!

Nothing but the Best

This is the time of the year when we all like to reflect on the past year’s “great” and “not so great” achievements and make personal changes to help us achieve our new goals next year.

Tuesday afternoon was one such time at the Brio HQ when I was both laughing and teary at Belinda’s “Time to Reflect 2010″ staff videos. However, it was very hard for me not to feel a sense of pride, knowing I am working with such a great team who strives for nothing but the best. This video best describes the moment for me and really demonstrates what Brio Group is all about.

Merry Christmas and a Happy New Year !!!!


Yours in Design

Biggest PR disasters of 2010

As 2010 draws to a close I thought it might be time to remember those who’ve made our time at the hairdressers reading trashy mags just that little bit more exciting. So I started to do a little searching and came across this article on Mumbrella about the top 10 PR disasters of the year. Quite amusing…

The worst media disaster of 2010 was the Qantas A380 emergency, public relations blog PR Disasters has said.

According to the list, compiled by blogger and PR Gerry McCusker, the near-catastrophe and its aftermath was a bigger PR disaster than CommBank’s controversial interest rate hikes, Labor’s bodged mining tax and the Melbourne Storm salary cap rort.

The ten PR disasters:
1. Qantas – A380 fleet consecutive engine issues and passenger delays
2. Commonwealth Bank – premium interest rate hikes
3. Labor Party – corporate backlash against the proposed ‘super tax’
4. Melbourne Storm – salary cap scandal
5. Stephanie Rice – homophobic comments posted via Twitter
6. Canberra Raiders – Joel Monaghan ‘dog sex’ photo
7. Virgin Blue – reservations and check-in system crash
8. Matthew Newton – after alleged assault of then partner Rachel Taylor in Italy
9. David Leees – CEO sexual assault scandal
10. Lara Bingle – media relations following split with Michael Clark

McCusker worked with online and social media monitoring agency Cyber Chatter to analyse the blunders.

McCusker said: “We’re seeing that social media is increasing influence in determining the impact and duration of PR disasters. As citizen media clearly aids commentary and sharing of bad news stories. It’s essential to have strategies to cope with online sniping and gossip.”

Source: Mumbrella

What do you think was the biggest PR disaster this year?

Yours in Schadenfreude,