Philanthropic Entrepeneurs
Philanthropy is emerging as a key activity of wealthy entrepreneurs. Entrepreneurship in the field of philanthropy involves finding new and better ways for mobilising and deploying resources to make the world a better place The following entrepreneurs have each played a significant part in making this possible. Stuart Zadel , the mastermind behind the Think [...]
Spare Ticket announced as AMI National Finalist
Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are [...]
What is Good Customer Service?
Good customer service is all about bringing customers back, about sending them away happy – happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses. Good customer service must be provided to customers before, during and after a purchase or service. You can offer promotions and [...]
Gruen Planet’s first episode airs tonight
The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week season [...]
SmartClinics opens at Westfield Chermside on September 19
I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think [...]
Brio Group’s running the Bridge to Brisbane!
That’s right! The kids at Brio Group are going to attempt to run (yes run) the Bridge to Brisbane next Sunday. It’s going to be tough – my body is really only equipped to exercise in short bursts (lasting no longer than a hornpipe – sometimes not even that long) and as we’re glued to [...]
Office Etiquette
I just took off my scarf and flung it over the back of my chair, ate my muesli bar and left the wrapper on my desk (which I promise I will put in the bin), and took a look at my sticky notes all over my computer to remind me of whats next. As you [...]
New social network to rival Facebook, Twitter and Google
I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane. Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already [...]
‘Anti-endorsement’ – the clever, new marketing tactic
It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the celebrity is a great ambassador for [...]
Miranda Kerr – home for David Jones Colourful Spring/Summer 2011 Fashion Runway Launch
I just love Fashion and Fashion Parades and the upcoming Spring /Summer season is sure looking great as seen when fashion designers, Camilla, Jets, Kirrily Johnston, Collette Dinnigan, Carla Zampatti Lisa Ho and signature Alex Perry, showcased their newest creations at the David Jones new season launch in front of 400 guests in Sydney last [...]