Category Archives: Movies

Christmas Stress Relief

It’s called the silly season for a reason, right?

How many times have you been pushed out of the way at the shops this year for some other greedy person to get to the bargains (which you didn’t even want anyway!)?

Is all the stress of thinking about the family getting together on Christmas day causing you to bite your nails back to your knuckles?

If so, here is a nice little site that can bring some relief to you this silly season and make you smile again this Christmas!

www.youbetternotstress.com

Check out some of the ugly holiday sweaters and be glad you don’t have one!

Preview the best holiday movies for people who don’t like holiday movies!

And check out the best predictions for 2012!

It’s all in good fun… enjoy!

Wishing you all a Merry Christmas,

Paul.

Illustrations worth sharing

I came across these illustrations by Dave Perillo, and just loved them, so I thought I should share them…

Dave Perillo Illustrations

He combines his love for pop culture (cartoons, comics, video games) with this vintage aesthetic to create works of art that are both strikingly bold and brilliantly simple.

Read an interview with Dave and more of his illustrations here.

Yours in illustration inspiration,
Tanya

‘Anti-endorsement’ – the clever, new marketing tactic

 

It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events.

Usually things go to plan and the celebrity is a great ambassador for the brand, but when trashy celebrities are seen to be endorsing un-authorised products (read: Jersey Shore), the brands can sometimes get a little cranky.

The new trend of ‘anti-endorsement’ might be a better (and much cheaper) strategy and is starting to rise.

Last year a rival fashion house allegedly sent Jersey Shore’s Nicole “Snooki” Polizzi some Gucci bags—in an effort to make Gucci look bad. Now Abercrombie & Fitch is purportedly pleading with Jersey Shore’s Mike “The Situation” Sorrentino not to wear its clothes. They’re even offering to pay him to back off as they’re worried about ‘significant damage to our image’.

Personally I think this is a genius PR strategy – it costs you next to nothing and gives you maximum impact. But what do you think? Is this a cheap shot?

Yours in PR,
Janet

The Inside Experience – world’s first social film

The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited!

The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside world is a laptop and this is where the social media genius kicks in. The object of the movie is to interact with Christina via the inside experience facebook page. The facebook page is Christina’s link to the outside world and her key to not only figuring out where she is, but to escape.

Members of the Facebook page, which can be found here: The Inside Experience are asked to assist Christina in her escape by posting to the Facebook page wall during specific hours of the day. All times are US time, so if you are as keen on this idea as I am, we are both going to be up very early!

Suggestions and advice given by the social audience are read by Christina and her decisions in the game are made based upon this advice. Of course, there will be a filter applied to the inevitable “not so useful” advice, but on the whole, I think the interest in this movie event far outweighs the users who may attempt to dilute the experience for those who are genuinely participating.

The movie is being sponsored by Toshiba (who supply the laptop that Christina uses in the film) and Intel (the processor on board the laptop), so this is the marketing angle of the movie in full swing, it’s integrated quite smoothly though so there’s no real hard sell on the average user.

I’m pretty excited about this new move by social media into what I like to call “live direction” of a film. If it works, I think we can expect to see more of this type of film being produced, perhaps even via iphone apps in your cinema chair. Imagine the possibilities, heading off to the same movie a number of times with the ending always being different depending on who else is sharing your cinema!

Please, let this idea take off!

Check out the trailer for The Inside Experience below:

http://youtu.be/AhjcUft3iNA

Yours in social films,
Trish

Celebrate Global Smurfs Day

It seems that anyone can have a day celebrated in their honour. Today, Saturday 25th June has been marked Global Smurfs Day to correspond with the birthday of their creator, Peyo (born June 25, 1928), Had I known this, I would not have given away the extensive range of Smurfs (stuffed, fluffy, hard plastic and talking variety in all sizes) that my girls acquired when they were growing up. This event is likely to breed a new generation of Smurf fans, and I could never be forgiven.

The event will also mark the anticipated July 29 release of “Smurfs 3-D” Animation in movie theatres. Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theatres. The movie, however, won’t be shown in Australia until September.

Today, Fans in costumes, painting their skin blue and putting on the white hat and shoes, will attend events in cities around the world as the organisers try to break the Guinness World Record for the largest gathering of people dressed as Smurfs (the record stands at 2,510), including Brussels, Belgium (Peyo’s home country); Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA; and London, UK.
Even Apple has had success with the Smurfs since the release of its Smurf Village app. This free app enables users to create their own village full of smurfs.

I think we are in for another Smurf revival. Will you be one of the new breed of Smurf fans?

Yours in Smurfs
Angie Rapisarda

‘The Fearful’ by Somerset Mills: creativity on a budget

On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in ‘creativity on a budget’. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought “The Fearful” to life as part of the Anywhere Theatre Festival.

This new festival brings theatre to strange places – anywhere you wouldn’t expect it – parks, houses, cars and even online, a little bit like Fete De La Musique, which does the same with music.

Using only the light of a few tea light candles and the spotlight on a shipping container each of the three short plays showcased some fantastic writing from Jeremy Wood, Joseph Sherlock and John DaConceicao.

Their work brought up some very interesting topics and showed people at their most vulnerable.

There were no bathrooms, no eftpos and no roof over our heads, but this just added to the atmosphere and made the production that bit more interesting.

The Fearful showed some amazing talent – if anyone in AdLand looking for an actor for their next commercial you might want to look here.

The up and coming Somerset Mills is sure to produce some great work in the future, so keep an eye out. And thanks guys for such a wonderful night!

Yours in creativity on a budget,
Janet

Kung Fu Panda 2 and Jack Black – YouTube Epicness!

In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2.

The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his “Skadoosh” reading. Black goes through a few takes looking for the right delivery of the line until about 27 seconds in where he declares that he has an idea. The video then changes and invites the viewer to “Click for Epicness” which of course, I did.

The result is a redirect to YouTube that really is all sorts of Epic!

The YouTube video features Po the Panda demolishing the YouTube interface and grabbing video thumbnails from the right side of the screen. The viewer is invited to click and drag some of these thumbnails and text boxes into Po which he then in turn “Skadooshes”. The final result, a trailer for the new Kung Fu Panda film.

This is really very well done and is an amazing use of the YouTube platform. This kind of interactive advertising via YouTube is extremely engaging and shows how the company is utilising its creative resources to come up with an online campaign that just begs to be shared.

Check out the video below and don’t forget to “Click for Epicness”!

[briotube]http://www.youtube.com/v/fmXAqBxOwNw[/briotube]

Yours in “Epicness”,
Trish

Annie Leibovitz – beyond the image

Today, anyone can be a photographer. But I think it still rings true that a special few have ‘an eye’ for it. I’ve particularly enjoyed watching the successful career of Annie Leibovitz, a renowed photographer to the rich and famous, who made a name for herself with magazine giant Rolling Stone.

Her eye for photography is exceptional, and her photographs, whether she intends to or not, reveal more than just a beautiful image. While looking through her images recently, I noticed a subtle trend that can be traced back to the beginning of her career. Not to do with her style… but her subjects. Her ability to capture a subject beyond the projection of self, to cut under the mask of what they want you to see. And if you look just that little bit closer, you feel like you’ve just glimsed a moment of pure thought, of true self and intention, and perhaps what is to come.

Her image of John Lennon and Yoko Ono is particularly haunting. Taken on the morning of John Lennon’s assassination, you can’t help but feel like you just witnessed what’s about to unfold in just a few short hours. Yoko, dressed in black, gazes into the distance, taking comfort in Lennon’s embrace, but not acknowledging his physical presence. Lennon, naked and vulnerable, has wrapped Yoko up almost in comfort, as if to reassure her he is always with her and loves her with such a passion it transcends the physical. It’s as if she has started mourning him already.

Kate Winslet’s divorce from her husband Sam Mendes might have come as a shock, but check out the pose Leibovitz set up. Another insight? Heath Ledger’s broody slouch suggests a disconnection, disinterest, almost a lack of care. That’s the beauty of photography, it’s always so much more than just a picture.

What do you think?

Yours in thought,

Tara

Last Weekend of the Brisbane Moonlight Cinema

This weekend is your last chance to catch an outdoor flick at the Ford Fiesta Moonlight Cinema in Brisbane.

The cinema has been running at the Brisbane Powerhouse in New Farm park since December 15 and will finish up this weekend with a great line up for movies ready to be enjoyed in the open air. The movies for this weekend are The Next Three Days, Morning Glory and The King’s Speech.

If you haven’t experienced the Moonlight Cinema as yet, now is your last chance for some time to enjoy the movies and the atmosphere.

There is a wide selection of food and drink on hand, but if the picnic basket is more your style you are more than welcome to bring your own food along! You can even hire a bean bed to watch the movie in style. Apparently these go pretty quick, so turning up early is essential!

Tickets can be purchased both online and also at the box office from 6pm on the day. Plus, if you use public transport to get you to the cinema, you receive a $3 per person Eco ticket discount!

What a great way to spend your Saturday or Sunday evening!

For more info check out the Ford Fiesta Moonlight Cinema website or Our Brisbane.

Which movie will you see?

Yours in outdoor cinema fun,

Trish

2011 Windows on Europe Film Festival

Calling all European film lovers. February is your month to share the love of thought-provoking, brilliant European films at the return of the next season of Windows on Europe Film Festival.

Films spanning 14 countries will be on tap at Dendy Portside from Saturday 19 February to Friday 25 February.

This year you can explore cinema from Belgium, Finland, France, Germany, Hungary, Greece, Ireland, Poland, Spain and Sweden. The genres dance from comedy, drama, thriller, romance, fantasy, musical, documentary and horror.

Why not spend a Sunday evening in France during The Three Way Wedding at 7.30pm? Or you can enjoy the Spanish flick Under the Stars after work on Monday at 9pm. And finally you could round off the week with a touch of Portugese with That Dear Month of August on Friday at 9pm.

There’s nothing like spending a couple of hours escaping to a foreign land. Plan your foreign film week by visiting the Dendy Portside website.

Yours in Euro-love,

Julia